Research Methodology Overview
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Questions and Answers

What is the primary aim of basic research?

  • To gain comprehensive knowledge without immediate application (correct)
  • To establish a marketing strategy
  • To prepare a statistical analysis
  • To solve specific practical problems (correct)
  • Which of the following is NOT a phase in the research process?

  • Literature Review
  • Conclusion and Reporting
  • Hypothesis Testing (correct)
  • Data Collection
  • What is random sampling?

  • Grouping the population and sampling each group
  • Sampling based on availability
  • Each member has an equal chance of selection (correct)
  • Selecting participants based on specific characteristics
  • Which type of validity relates to the generalizability of study findings?

    <p>External Validity</p> Signup and view all the answers

    What is the focus of applied research?

    <p>Solving specific, practical problems</p> Signup and view all the answers

    Which data collection method is characterized by direct engagement with participants?

    <p>Interviews</p> Signup and view all the answers

    What are delimitations in a research study?

    <p>Boundaries set by the researcher to narrow the study's scope</p> Signup and view all the answers

    What is an important ethical consideration in research?

    <p>Obtaining informed consent from participants</p> Signup and view all the answers

    Study Notes

    Research

    • Definition: Systematic investigation to establish facts, principles, or generalizable knowledge.
    • Types:
      • Basic Research: Aimed at gaining more comprehensive knowledge without immediate application.
      • Applied Research: Focused on solving specific, practical problems.
    • Phases:
      1. Problem Identification
      2. Literature Review
      3. Hypothesis Formulation
      4. Research Design
      5. Data Collection
      6. Data Analysis
      7. Conclusion and Reporting

    Methodology

    • Definition: A framework that outlines the processes, techniques, and strategies used in research.
    • Components:
      • Research Design: Overall strategy to integrate different components of the study in a coherent manner.
        • Types:
          • Descriptive
          • Correlational
          • Experimental
          • Qualitative
          • Quantitative
      • Sampling:
        • Random Sampling: Each member has an equal chance of selection.
        • Stratified Sampling: Divides population into subgroups and samples from each.
        • Convenience Sampling: Based on availability and willingness to participate.
      • Data Collection Methods:
        • Surveys and Questionnaires
        • Interviews (Structured, Semi-structured, Unstructured)
        • Observations
        • Document Analysis
      • Data Analysis Techniques:
        • Statistical Analysis (Descriptive & Inferential)
        • Thematic Analysis (for qualitative data)
        • Content Analysis

    Ethical Considerations

    • Informed Consent: Participants must agree to participate with full understanding of the study.
    • Confidentiality: Safeguarding personal data and identities of participants.
    • Avoiding Harm: Minimizing physical, psychological, and emotional risks.

    Validity and Reliability

    • Validity: The accuracy of the research results; it answers whether the study measures what it intends to measure.
      • Types:
        • Internal Validity: Confidence that the results are due to the independent variable.
        • External Validity: Generalizability of the findings to other contexts.
    • Reliability: Consistency of the research findings across different studies or instruments.

    Limitations and Delimitations

    • Limitations: Potential weaknesses in the study design or methodology that may impact findings.
    • Delimitations: Boundaries set by the researcher to narrow the scope of the study.

    Reporting Results

    • Present findings clearly and concisely.
    • Use visuals (graphs, tables) where applicable.
    • Discuss implications, limitations, and future research directions.

    Research

    • Systematic investigation to establish facts, principles, or generalizable knowledge.
    • Basic research expands knowledge without immediate application.
    • Applied research focuses on solving practical problems.
    • Research phases: problem identification, literature review, hypothesis formulation, research design, data collection, data analysis, conclusion and reporting.

    Methodology

    • A framework outlining research processes, techniques, and strategies.
    • Research design integrates study components. Types include descriptive, correlational, experimental, qualitative, and quantitative.
    • Sampling methods: random (equal chance of selection), stratified (sampling from subgroups), convenience (based on availability).
    • Data collection methods: surveys, interviews (structured, semi-structured, unstructured), observations, document analysis.
    • Data analysis techniques: statistical analysis (descriptive and inferential), thematic analysis (qualitative), content analysis.

    Ethical Considerations

    • Informed consent is crucial: participants must understand the study before agreeing to participate.
    • Confidentiality protects participant data and identities.
    • Research must minimize physical, psychological, and emotional harm to participants.

    Validity and Reliability

    • Validity: accuracy of research results; does the study measure what it intends?
    • Internal validity: confidence that results are due to the independent variable.
    • External validity: generalizability of findings to other contexts.
    • Reliability: consistency of findings across different studies or instruments.

    Limitations and Delimitations

    • Limitations: potential weaknesses impacting findings.
    • Delimitations: researcher-defined boundaries narrowing the study's scope.

    Reporting Results

    • Present findings clearly and concisely, using visuals (graphs, tables) when appropriate.
    • Discuss implications, limitations, and future research directions.

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    Description

    This quiz covers essential concepts related to research and methodology. Explore definitions, types of research, phases of the research process, and components of research design. Ideal for students and professionals seeking to enhance their understanding of systematic investigation techniques.

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