Research Methodology Overview

The aim of research is to inform and support decision-making in various areas of business.

Environmental objectives focus on understanding the external factors that influence business operations, such as government regulations, competitors, and consumer trends.

Market objectives center around studying the market to gain insights into sales, market share, and customer preferences.

Customer objectives prioritize understanding customer needs and preferences to guide product development and improve customer satisfaction.

Profit and promotional objectives relate to maximizing profits through research-driven marketing strategies and promotional campaigns.

Intellectual curiosity fuels a desire to explore and discover new knowledge. It drives researchers to investigate unanswered questions and pursue groundbreaking discoveries.

Motivations in research are the driving forces that propel individuals to engage in research activities. These motivations are intrinsic, reflecting a passion for learning and discovering.

Research focused on fundamental principles and knowledge without immediate application.

Research that aims to solve specific practical problems using scientific methods.

Research that gathers and describes data without influencing the subject, focusing on facts and occurrences.

Research that explores uncharted areas to gain insights and understand new phenomena.

Research that aims to understand relationships and causality between variables.

Research that uses numerical data, statistical tools, and measurable outcomes for analysis.

Research that examines behaviors, opinions, or phenomena through in-depth interviews, observations, and interpretations.

A research approach that relies on measurable data and statistical analysis.

A research approach that focuses on in-depth exploration of non-numerical aspects, like emotions or experiences.

Different approaches used in various disciplines for investigations, like using interviews to gather public opinions.

A structured process ensuring objectivity and repeatability, involving formulating a hypothesis, designing experiments, analyzing results, and drawing conclusions. Example: Testing a new vaccine's effectiveness through controlled trials.

A series of actions necessary for effective research, including steps like formulating a research problem, stating a hypothesis, designing the research, collecting data, and interpreting results.

The statement that outlines the problem being investigated and the relationship between the variables being studied.

reviewing existing literature (conceptual or empirical) to gain a thorough understanding of the topic before conducting your own research.

A testable statement about the relationship between variables, predicting the outcome of the research.

A detailed plan for conducting the research, including the methods and techniques used to collect and analyze data.

The process of gathering information relevant to the research question, using methods like surveys, interviews, or experiments.

Examining the collected data to identify patterns and trends, using statistical or qualitative methods.

Drawing conclusions based on the data analysis, discussing the implications of the findings, and identifying future research directions.

The ability of any research to make general statements about a population or phenomenon.

The final step in the research process where findings are presented in a structured format.

A well-defined aim or objective that guides the research process.

A precise question that the research is trying to answer.

The consistency of research methods, allowing for repetition and verification.

The degree to which the research measures what it claims to measure.

Original contributions that add new knowledge or perspectives to a field.

Ensuring that research methods adhere to ethical principles, including informed consent and anonymity.

Methods used to collect and analyze data, which should be standardized for reproducibility.

A formal document presenting the findings of a research study.

Examining existing research on a topic to identify gaps in knowledge and refine your research focus.

The process of narrowing down a broad topic into a specific question or issue for investigation in a research project.

A specific, focused question or issue to investigate in a research paper, ensuring a clear direction for the study.

A characteristic of a good research question, meaning it clearly defines what you aim to study without ambiguity.