Podcast
Questions and Answers
Which objective focuses on using research to guide project selection and business policies?
Which objective focuses on using research to guide project selection and business policies?
When considering factors like state, investors, workers, customers and competition, which type of objective is being addressed?
When considering factors like state, investors, workers, customers and competition, which type of objective is being addressed?
Market share, profit margins, and total sales volume are central to which type of objective?
Market share, profit margins, and total sales volume are central to which type of objective?
Which objective is primarily concerned with understanding customer needs before a product is even planned?
Which objective is primarily concerned with understanding customer needs before a product is even planned?
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What is the primary focus of profit and promotional objectives?
What is the primary focus of profit and promotional objectives?
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A scientist's deep interest in understanding the origins of the universe best exemplifies which motivation for research?
A scientist's deep interest in understanding the origins of the universe best exemplifies which motivation for research?
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Which aspect relates to the corporate image of the business as an outcome of internal and external factors?
Which aspect relates to the corporate image of the business as an outcome of internal and external factors?
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What is the primary purpose of reviewing literature before formulating a research problem?
What is the primary purpose of reviewing literature before formulating a research problem?
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Which of the following is an example of a well-defined research problem?
Which of the following is an example of a well-defined research problem?
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What is the main purpose of delimiting a research problem?
What is the main purpose of delimiting a research problem?
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What is a research question, and how is it related to the research problem?
What is a research question, and how is it related to the research problem?
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Which characteristic of a good research question highlights the importance of clearly defining the specific area of study?
Which characteristic of a good research question highlights the importance of clearly defining the specific area of study?
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Which type of research aims to understand fundamental principles without any immediate practical application?
Which type of research aims to understand fundamental principles without any immediate practical application?
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What kind of research approach focuses on exploring non-numerical aspects?
What kind of research approach focuses on exploring non-numerical aspects?
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Which research type is concerned with gathering and describing data without influencing it?
Which research type is concerned with gathering and describing data without influencing it?
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If a researcher is using numerical data and statistical tools, what type of research are they conducting?
If a researcher is using numerical data and statistical tools, what type of research are they conducting?
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What is the primary focus of exploratory research?
What is the primary focus of exploratory research?
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Developing a new drug for treating a disease is an example of which type of research?
Developing a new drug for treating a disease is an example of which type of research?
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What approach combines both numerical data and in-depth exploration of experiences?
What approach combines both numerical data and in-depth exploration of experiences?
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Studying how social media usage impacts mental health falls under what category of research?
Studying how social media usage impacts mental health falls under what category of research?
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Which of the following is NOT a common motivation for conducting research?
Which of the following is NOT a common motivation for conducting research?
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What is the first step in the research process according to the content provided?
What is the first step in the research process according to the content provided?
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Which of the following best describes a hypothesis in the research process?
Which of the following best describes a hypothesis in the research process?
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What is meant by the term 'research design' in the research process?
What is meant by the term 'research design' in the research process?
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What is the primary purpose of collecting data in the research process?
What is the primary purpose of collecting data in the research process?
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Why is reviewing existing literature important before conducting research?
Why is reviewing existing literature important before conducting research?
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Which of the following statements about the research process is true?
Which of the following statements about the research process is true?
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What is typically included in collecting data during research?
What is typically included in collecting data during research?
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Which of the following is NOT a stage in the research process?
Which of the following is NOT a stage in the research process?
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What role does the analysis of results play in the research process?
What role does the analysis of results play in the research process?
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What is the first part that should be included in a systematic research report?
What is the first part that should be included in a systematic research report?
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Which criterion ensures that research can be replicated by other researchers?
Which criterion ensures that research can be replicated by other researchers?
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What must a research paper do to confirm it measures the intended variables accurately?
What must a research paper do to confirm it measures the intended variables accurately?
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How should a good research paper be characterized in terms of its contributions?
How should a good research paper be characterized in terms of its contributions?
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Which element is essential for ethical research when human participants are involved?
Which element is essential for ethical research when human participants are involved?
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What aspect does 'Clarity and Focus' in research emphasize?
What aspect does 'Clarity and Focus' in research emphasize?
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What level of originality is expected from a good research paper?
What level of originality is expected from a good research paper?
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Which of the following describes a key feature of reliability in research?
Which of the following describes a key feature of reliability in research?
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Why is it important for a research paper to be plagiarism-free?
Why is it important for a research paper to be plagiarism-free?
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What does the main text of a research report typically include?
What does the main text of a research report typically include?
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Study Notes
Research Methodology
- Research is the process of systematically gathering data to answer questions and solve problems. Research can address theoretical questions or questions with societal implications.
- Validity refers to the success of a method in assessing what it's intended to assess. Four approaches to assessing validity include face validity, content validity, predictive validity, and construct validity.
- Research is a systematic process to collect, analyze, and interpret information.
- Research has characteristics of control, rigor, systematic investigation, validity, and empirical nature.
- Research objectives can be broadly classified as academic or utility-oriented. Observation and data collection are major components of the research process.
- Research is influenced by decision-making, environmental, market, customer, and profit/promotional objectives.
- Research motivations include intellectual curiosity, problem-solving, career growth, social contribution, and recognition/rewards.
Types of Research
- Basic research focuses on understanding fundamental principles without immediate practical applications. Examples include studying how memory works in the human brain.
- Applied research aims to solve specific practical problems. Examples include developing new drugs or therapies.
- Descriptive research gathers data and describes characteristics without influencing the subject. Examples include surveys about public opinion on electric vehicles.
- Exploratory research examines uncharted areas to gain insights. Examples include exploring the potential of artificial intelligence in creative industries.
- Explanatory research investigates relationships and causality. Examples include exploring how social media use impacts mental health.
- Quantitative research utilizes numerical data, statistical tools, and measurable outcomes to analyze data. Examples include analyzing test scores or test performance.
- Qualitative research examines behaviors, opinions, and phenomena using interviews and observations. Examples include studying cultural differences through ethnography.
Research Approaches
- Quantitative approach focuses on measurable data analyzed with statistical tools. Example: Measuring customer satisfaction scores using surveys.
- Qualitative approach explores non-numerical aspects like emotions and experiences. Example: Understanding workplace culture through interviews.
- Mixed-methods approach combines both qualitative and quantitative methods for a more holistic perspective. Examples include combining surveys with focus groups to better describe a new product or service.
Significance of Research
- Research advances existing knowledge and fills gaps in existing information.
- Research solves problems like poverty, disease, or food scarcity.
- Research supports policy decisions by providing data for governments to make informed decisions.
- Research drives innovation and creates new technologies and products.
- Research helps researchers develop and refine their skills and knowledge.
Research Methods vs Methodology
- Research methods are specific techniques or tools for collecting and analyzing data (e.g., experiments, case studies, surveys).
- Methodology refers to the strategy behind the research, including choosing the appropriate methods and explaining how those chosen methods might help the researcher achieve their established research objectives.
Research Process
- Steps in the research process may include identifying a research problem, formulating a hypothesis, developing a research design, collecting data, analyzing data, interpreting findings, and disseminating the results.
- Well-defined objectives help keep the research focused, and unnecessary information is avoided.
- Identifying gaps in existing knowledge helps to shape research methodologies.
- Choosing specific, relevant, feasible, and researchable problems supports a well-organized approach.
Criteria of Good Research
- Clarity and focus, Reliability, Validity, Originality and Ethical Standards should be considered for conducting quality research.
- Clarity and focus, reliability, and validity establish quality expectations.
- Methods, data, analyses, and significance aid in the assessment of the research quality.
- Systematic and logical structure are necessary for the research study.
- Accuracy and transparency are essential and support good research
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Description
This quiz covers the essential aspects of research methodology, including types of validity, characteristics of research, objectives, and motivations behind conducting research. Test your understanding of systematic data gathering and its implications. Perfect for students and professionals alike!
