Research Methodologies Overview
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What is the primary focus of conversation analysis?

  • Examining the vocabulary used in different languages
  • Understanding rules that govern social interaction (correct)
  • Analyzing the grammatical correctness of speech
  • Studying the structure of dialogues in literature
  • Which type of research is characterized by firsthand observation and study by the researcher?

  • Tertiary research
  • Secondary research
  • Meta-analysis
  • Primary research (correct)
  • What is a common benefit of using structured interviews?

  • Reduced bias and increased reliability (correct)
  • Increased bias from participant responses
  • More detailed and nuanced data collection
  • High flexibility in asking follow-up questions
  • What does critical discourse analysis examine in relation to language?

    <p>The relationship between language and social power</p> Signup and view all the answers

    What is a significant ethical requirement for research when involving human participants?

    <p>Ensuring informed consent from participants</p> Signup and view all the answers

    What is a key disadvantage of unstructured interviews?

    <p>Time consumption in the data collection process</p> Signup and view all the answers

    What does semi-structured interviewing aim to combine?

    <p>Standardization and individualized interaction</p> Signup and view all the answers

    What risk associated with research involves the possibility of harm to participants?

    <p>Risk of harm</p> Signup and view all the answers

    Which concept describes the influence of researchers' presence on participants’ behavior?

    <p>Hawthorne effect</p> Signup and view all the answers

    What type of research is performed by others to reach conclusions about a topic?

    <p>Secondary research</p> Signup and view all the answers

    What is the impact of increasing sample size on sampling error?

    <p>Sampling error decreases as sample size increases</p> Signup and view all the answers

    Which sampling method involves selecting every nth subject from a population?

    <p>Systematic sampling</p> Signup and view all the answers

    What type of sampling selects subjects based on specific characteristics?

    <p>Purposive sampling</p> Signup and view all the answers

    What is a key feature of a control group in an experiment?

    <p>It receives no treatment at all</p> Signup and view all the answers

    Which type of research primarily involves examining the validity of a hypothesis?

    <p>Quantitative research</p> Signup and view all the answers

    What is a major problem that must be addressed when conducting surveys?

    <p>Non-response bias</p> Signup and view all the answers

    What distinguishes stratified random sampling from simple random sampling?

    <p>It selects from defined subgroups of the population</p> Signup and view all the answers

    In what situation is a snowball sample primarily used?

    <p>To research hard-to-reach populations through referrals</p> Signup and view all the answers

    What is the purpose of a confidence interval in statistical inference?

    <p>To quantify the margin of error for estimates</p> Signup and view all the answers

    Which sampling technique is least likely to yield random results?

    <p>Convenience sampling</p> Signup and view all the answers

    What characterizes independent variables in research?

    <p>They can be manipulated or controlled.</p> Signup and view all the answers

    Which statement accurately describes nominal variables?

    <p>They consist of categories with no inherent ranking.</p> Signup and view all the answers

    What is the primary purpose of descriptive statistics?

    <p>To describe basic features of the data in a study.</p> Signup and view all the answers

    What does a sample represent in research?

    <p>A subset selected for investigation.</p> Signup and view all the answers

    In what situation can sample bias occur?

    <p>When the sample is not drawn randomly.</p> Signup and view all the answers

    Which of the following statements about dependent variables is correct?

    <p>They vary in relation to independent variables.</p> Signup and view all the answers

    What is the measure of central tendency known as the median?

    <p>The midpoint in a distribution of values.</p> Signup and view all the answers

    What does the standard deviation measure in a dataset?

    <p>The dispersion of values from the mean.</p> Signup and view all the answers

    What is a representative sample?

    <p>A sample that accurately reflects the population.</p> Signup and view all the answers

    What is the difference between correlation and causation?

    <p>Correlation indicates a statistical relationship, whereas causation implies that one variable influences the other.</p> Signup and view all the answers

    Which method involves prolonged immersion in a group to understand their culture?

    <p>Ethnography</p> Signup and view all the answers

    What is a primary disadvantage of focus group discussions?

    <p>Limited control compared to interviews</p> Signup and view all the answers

    What does the Access to Information Act in Canada allow individuals to do?

    <p>Access any record under the control of a federal government institution</p> Signup and view all the answers

    In which type of study is data collected at multiple points in time from the same population?

    <p>Longitudinal Study</p> Signup and view all the answers

    What aspect of documents does the criteria of 'authenticity' assess?

    <p>If the document is genuine and what it claims to be</p> Signup and view all the answers

    What does ethnomethodology primarily focus on studying?

    <p>The unconscious codes behind everyday actions</p> Signup and view all the answers

    Which criterion determines how much a study yields consistent results over multiple trials?

    <p>Reliability</p> Signup and view all the answers

    What type of error occurs when a survey respondent provides inaccurate information?

    <p>Respondent error/bias</p> Signup and view all the answers

    Which of the following is a methodological strength of surveys?

    <p>Ability to cover large populations efficiently</p> Signup and view all the answers

    What is a primary focus of content analysis in research?

    <p>Identifying patterns and themes in communication</p> Signup and view all the answers

    Which research method is noted for its flexibility and high face validity?

    <p>Focus Groups</p> Signup and view all the answers

    Which type of survey design provides a snapshot of a single point in time?

    <p>Cross-sectional Study</p> Signup and view all the answers

    Which of the following would NOT be considered a method of data collection in qualitative research?

    <p>Surveys</p> Signup and view all the answers

    What can be a problem arising from differences in focus group participant backgrounds?

    <p>Challenges in reliability and generalization</p> Signup and view all the answers

    Study Notes

    Scholar Research Process Overview

    • Research follows a logical, explicit procedure, open to scrutiny.
    • A consensus on assumptions and procedures is essential.
    • The hypothetico-deductive scheme (like Popper's) guides this process.

    Research Types

    • Primary research: Researcher's firsthand observations and studies.
    • Secondary research: Research conducted by others; used to conclude a topic or build an argument.

    Qualitative Research Methods

    • Conversation analysis: Studies the taken-for-granted rules shaping social interactions. Originates from ethnomethodology.
    • Discourse analysis: Examines how language constitutes social reality (includes images), and its impact.
    • Critical discourse analysis: Interdisciplinary approach; views language as social practice, focusing on how power and language interact to reproduce social and political dominance.

    Producing Ethical Research

    • Voluntary participation: Participants must not feel coerced.
    • Informed consent: Participants understand procedures and risks.
    • Risk of harm avoidance: Researchers cannot put participants at risk (physical and psychological).
    • Confidentiality: Protecting participant information from unauthorized access.
    • Anonymity: Maintaining participant anonymity from researchers and others.
    • Privacy: Respecting individuals' control over personal information. Risks relate to identifiability and potential harms.

    Types of Interviews

    • Structured interviews: Use a schedule (predetermined questions) to reduce bias and increase reliability, validity, and credibility. Simple, cost-effective, and efficient. Limitations: formal, inflexible, limited scope.
    • Semi-structured interviews: Interviewer has a guide but allows for flexibility. Advantages: balances structure and flexibility, high validity, detailed info. Disadvantages: low generalizability, higher risk of bias.
    • Unstructured interviews: Researchers have little control over participant responses; flexible but low reliability. Advantages: high validity, detailed/nuanced information, driven by participant. Disadvantages: low generalizability, low reliability, time-consuming.

    Focus Groups

    • Small groups (up to 7) learn by discussing a specific topic. Guided or unguided.
    • Moderator: Facilitates discussion. Advantages: rich data, flexible, fast results, low cost. Disadvantages: unnatural setting, less control than interviews, data analysis challenges, moderator needs skill.

    Historical/Policy/Case Study Analysis

    • Historical research: Examines past behaviors and the development of practices or realities.
    • Policy analysis: Examines specific individuals, social groups, or processes currently.
    • Case analysis: Provides descriptive, interpretative, explanatory, and evaluative/reformist claims.

    Ethnography

    • Researcher immerses themselves in a group for an extended period to observe, listen, and interview.
    • Aims for a deep understanding of cultural behavior. Relies on multiple techniques, especially close observation (intensive field work). Highly reflexive.

    Ethnomethodology

    • Studies the unwritten rules and beliefs behind our actions.
    • Adaptable to media analysis (films, television, social media). Relevant for intercultural communication.

    Content Analysis

    • Detailed and systematic examination of material (written, visual, audio-visual) to identify patterns, themes, biases, etc.

    Access to Information & Privacy (Canada)

    • Access to Information Act: Citizens can request federal government records.
    • Privacy Act: Protects personal information held by the government.

    Document Criteria

    • Authenticity: Document's genuineness, authorship verified internally and externally.
    • Credibility: Degree of distortion in the document's content.
    • Sincerity: Accuracy, bias, political interest.
    • Meaning: Literal vs interpretive understanding of meaning and significance.

    Problems with Validating Readings

    • Representativeness: Documents should reflect the larger universe.
    • Survival/Availability: Relevant documents may be missing or inaccessible.
    • Reliability & Validity: Extent of consistency and accuracy in study.

    Surveys

    • Large sample, close-ended questions, emphasizing breadth rather than depth.
    • Cross-sectional: Snapshot of one moment in time.
    • Longitudinal: Tracks patterns over time.
    • Trend study: Tracks changes in a population over time (different people each time).
    • Panel study: Tracks changes in the same people over time. Key consideration: response rate, interviewer effects, respondent bias, and survey instrument issues.

    Operationalization

    • Transforming abstract concepts into measurable variables.

    Variables

    • Qualities on which units of analysis vary.
    • Independent: controlled/manipulated.
    • Dependent: measured/registered (often the outcome).
    • Types: Nominal (categorical), Ordinal (ranked), Interval/ratio (equal intervals).

    Correlation vs Causation

    • Correlation: Two variables vary together.
    • Causation: One variable causes a change in another.
    • Spurious relationship: A false relationship between variables due to a third factor.

    Descriptive Statistics

    • Summarizes basic features of data.
    • Central tendency: Mean, median, mode.
    • Dispersion: Range, variance, standard deviation.

    Diagrams

    • Visual representations of data: Bar charts, pie charts, histograms.

    Sampling

    • Probability samples: Each member of the population has a known chance of selection (SRS, stratified, cluster, systematic).
    • Non-probability samples: Selection not based on probability (convenience, purposive, snowball).

    Experimental Research

    • Aims to demonstrate cause-and-effect relationships.
    • Experimental group receives treatment; control group does not.
    • Random assignment ensures equal group composition, minimizing bias.
    • Pretest, experiment, post-test measures effects on dependent variables.

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    Description

    This quiz explores the essential components of the scholar research process, including types of research and qualitative research methods. It delves into ethical considerations and the importance of a structured approach to conducting research. Test your understanding of these fundamental concepts in research methodologies.

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