Qualitative Research Methodologies Quiz
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Questions and Answers

Which of the following best describes the focus of interpretive research?

  • Establishing probabilistic knowledge
  • Understanding social phenomena through meaning-making (correct)
  • Critiquing existing power structures
  • Seeking quantitative data to test hypotheses
  • In which way does qualitative research aim to enhance its methodological rigor?

  • By focusing solely on quantitative data analysis techniques
  • By prioritizing subjective interpretations of data
  • Through member checking and reflexivity processes (correct)
  • By conducting large-scale randomized experiments
  • Which type of research methodology primarily uses case studies to explore phenomena?

  • Critical postmodernism
  • Grounded theory
  • Interpretive research (correct)
  • Textual analysis
  • What is a significant aspect of conducting thorough literature reviews in qualitative research?

    <p>To synthesize existing knowledge and identify gaps (A)</p> Signup and view all the answers

    Which characteristic distinguishes critical postmodernism from other theoretical perspectives?

    <p>It focuses on the emancipation from power structures. (A)</p> Signup and view all the answers

    Which of the following best represents a common challenge faced in AMJ submissions for qualitative research?

    <p>Conducting 'one-off' studies without theoretical grounding (B)</p> Signup and view all the answers

    What is an essential step in the data collection process for qualitative research?

    <p>Implementing diverse methods like interviews and observations (C)</p> Signup and view all the answers

    How can researchers effectively ground their qualitative findings in theory?

    <p>By explicitly linking findings to existing theoretical frameworks (C)</p> Signup and view all the answers

    What does propositional theorizing primarily focus on?

    <p>Causal and probabilistic relationships among identified variables (B)</p> Signup and view all the answers

    Which statement best describes configurational theory?

    <p>It seeks to explain phenomena by grouping attributes into ideal types. (D)</p> Signup and view all the answers

    In the context of process theorizing, what is emphasized?

    <p>The role of temporality and change over time (A)</p> Signup and view all the answers

    What metaphor does Van Maanen use to illustrate the limitations of quantitative methods?

    <p>The territory is not the map (A)</p> Signup and view all the answers

    How does triangulation enhance the credibility of findings in qualitative research?

    <p>By incorporating diverse data sources and methods. (A)</p> Signup and view all the answers

    Which component does NOT belong to the characteristics of configurational theory?

    <p>Identification of unfocused relationships (D)</p> Signup and view all the answers

    What is the significance of thick description in qualitative research?

    <p>It captures the context and nuances of social phenomena. (B)</p> Signup and view all the answers

    Which aspect does process theorizing explore in the context of organizational failure?

    <p>Mechanisms of change and their influence over time (C)</p> Signup and view all the answers

    Which of the following approaches emphasizes grounded theory and is rooted in interpretivism?

    <p>Gioia's methodology. (D)</p> Signup and view all the answers

    What is a potential drawback of using quantitative methods according to Van Maanen?

    <p>They provide a simplified representation of organizational reality. (B)</p> Signup and view all the answers

    Which of the following is NOT true regarding propositional theorizing?

    <p>It is primarily focused on ideal types and configurations. (A)</p> Signup and view all the answers

    What does theory-method fit refer to in qualitative research?

    <p>The alignment between research questions and methodological tools. (A)</p> Signup and view all the answers

    What has been the overall impact of qualitative research on management studies since 2000?

    <p>It has generated novel theories reshaping core constructs. (A)</p> Signup and view all the answers

    What is a potential drawback of methodological mashups in qualitative research?

    <p>They can undermine coherence by mixing incompatible methods. (A)</p> Signup and view all the answers

    What has contributed to the increased acceptance of qualitative research methods in management studies?

    <p>A doubling in the number of qualitative papers published. (D)</p> Signup and view all the answers

    What is one of the key challenges presented by the heterogeneity of qualitative research?

    <p>It complicates the process of achieving theory-method fit. (A)</p> Signup and view all the answers

    What is the primary aim of Gioia's methodology in qualitative research?

    <p>To derive theories directly from the data collected (B)</p> Signup and view all the answers

    Which of the following is a challenge associated with methodological mashups in qualitative research?

    <p>Conflicting assumptions from different methodologies (B)</p> Signup and view all the answers

    Why is achieving theory-method fit crucial in qualitative research?

    <p>It ensures alignment between research objectives and approach (B)</p> Signup and view all the answers

    How did the volume of qualitative research published in management studies between 2000 and 2010 compare to that of previous decades?

    <p>It doubled the output of the preceding two decades (B)</p> Signup and view all the answers

    What does 'thick description' contribute to the qualitative research process?

    <p>It facilitates the understanding of context and nuances in social phenomena (A)</p> Signup and view all the answers

    What is a primary limitation of quantitative methods in research?

    <p>Simplistic representation of complex realities (D)</p> Signup and view all the answers

    Which of the following represents a challenge in the relationship between theory and data in organizational research?

    <p>Availability of data to test existing theories (B)</p> Signup and view all the answers

    What is a characteristic strength of qualitative research methods?

    <p>Rich descriptions and contextual insights (B)</p> Signup and view all the answers

    Which criterion is NOT emphasized for evaluating qualitative research?

    <p>Strict adherence to standardized methodologies (C)</p> Signup and view all the answers

    What does Gresham's Law imply about the current state of research methodologies?

    <p>Quantitative methods are restricting qualitative research opportunities (B)</p> Signup and view all the answers

    What is the primary distinction between first-order and second-order analysis?

    <p>First-order analysis uses informants' terms, whereas second-order analysis involves researcher-centric concepts. (D)</p> Signup and view all the answers

    What does the term 'Grand Shazzam!' refer to in research methodology?

    <p>The moment when a researcher makes a significant theoretical connection. (C)</p> Signup and view all the answers

    Which of the following best describes Eisenhardt's view on theory building?

    <p>Theory building is an inductive approach that integrates with deductive testing. (A)</p> Signup and view all the answers

    What does Gioia emphasize as crucial for qualitative research?

    <p>The presence of a clear data structure to organize findings. (C)</p> Signup and view all the answers

    In Eisenhardt's methodology, what is the replication logic?

    <p>Studying each case independently to test the theory at multiple levels. (B)</p> Signup and view all the answers

    What is the ultimate aim of creating a dynamic model in qualitative research?

    <p>To illustrate the relationships between concepts over time. (A)</p> Signup and view all the answers

    What are exemplar studies in the context of Gioia's methodology?

    <p>Case studies that provide strong evidence for theory development. (A)</p> Signup and view all the answers

    What is a key characteristic of the theory building approach emphasized by Eisenhardt?

    <p>It seeks theories that are parsimonious, logically coherent, and empirically accurate. (A)</p> Signup and view all the answers

    Which of the following best describes the role of propositions in research studies?

    <p>They establish expected relationships between variables. (C)</p> Signup and view all the answers

    What criterion is primarily concerned with ensuring accurate operationalization of concepts in research design?

    <p>Construct Validity (A)</p> Signup and view all the answers

    In multiple-case study designs, what is the replication logic used for case selection intended to achieve?

    <p>To confirm similar or contrasting results for predictable reasons (C)</p> Signup and view all the answers

    Which criterion assesses the generalizability of findings in research studies?

    <p>External Validity (B)</p> Signup and view all the answers

    What is NOT one of the five key components linking data collection to research questions in case study design?

    <p>Literature Review (C)</p> Signup and view all the answers

    Which type of case study design incorporates multiple units of analysis within a single case?

    <p>Type 2: Single case, multiple units of analysis (D)</p> Signup and view all the answers

    What does the term 'internal validity' specifically address in explanatory studies?

    <p>The accuracy of causal relationships (A)</p> Signup and view all the answers

    Theoretical sampling involves selecting cases based on their relevance to the research question.

    <p>True (A)</p> Signup and view all the answers

    In multiple case studies, the primary goal is to create a narrative that is rich and descriptive of each individual case.

    <p>False (B)</p> Signup and view all the answers

    Single case studies are designed to provide a broad overview of many cases within a short time frame.

    <p>False (B)</p> Signup and view all the answers

    Gaining access to case studies can be accomplished through personal ties, industry conferences, or cold acquisition methods.

    <p>True (A)</p> Signup and view all the answers

    In case study research, the logic centers around analyzing hypothetical situations rather than actual instances of a phenomenon.

    <p>False (B)</p> Signup and view all the answers

    Artifacts are considered neutral and do not influence actions or meanings.

    <p>False (B)</p> Signup and view all the answers

    The 'turn to things' emphasizes the separation between material and verbal modes in research.

    <p>False (B)</p> Signup and view all the answers

    Visual artifacts have the ability to promote discussions and generate new strategic insights.

    <p>True (A)</p> Signup and view all the answers

    Spatial aspects in qualitative research can only be observed through interviews.

    <p>False (B)</p> Signup and view all the answers

    The political agenda of artifacts highlights how power relations affect the representation of ideas.

    <p>True (A)</p> Signup and view all the answers

    Qualitative methods prioritize understanding frequency over meaning in social phenomena.

    <p>False (B)</p> Signup and view all the answers

    Qualitative research aims to minimize the distance between theory and data by collecting data in vivo.

    <p>True (A)</p> Signup and view all the answers

    Idiographic descriptions in qualitative research are broad and generalizing in nature.

    <p>False (B)</p> Signup and view all the answers

    Understanding context is considered irrelevant in qualitative research.

    <p>False (B)</p> Signup and view all the answers

    Empathetic objectives in qualitative research involve distant observations of the research setting.

    <p>False (B)</p> Signup and view all the answers

    Qualitative methods are analogous to interpretive processes we use in our everyday life.

    <p>True (A)</p> Signup and view all the answers

    The primary focus of qualitative research is to impose artificial structures on the data.

    <p>False (B)</p> Signup and view all the answers

    Qualitative research methods involve creating nomothetic statements before gathering data.

    <p>False (B)</p> Signup and view all the answers

    Critical postmodernism primarily focuses on challenging dominant ideologies and empowering marginalized groups.

    <p>True (A)</p> Signup and view all the answers

    Qualitative methods in case studies are inherently limited in providing a detailed understanding of a specific context.

    <p>False (B)</p> Signup and view all the answers

    Inductive reasoning involves developing theories after data collection.

    <p>True (A)</p> Signup and view all the answers

    The limitation of qualitative interviews includes their high degree of generalizability across different populations.

    <p>False (B)</p> Signup and view all the answers

    Grounded theory is a deductive approach where theoretical frameworks are applied to the data before analysis.

    <p>False (B)</p> Signup and view all the answers

    Participant observation is a qualitative method that allows researchers to witness behavior in natural settings.

    <p>True (A)</p> Signup and view all the answers

    Historiography in research exclusively focuses on understanding past events without considering the influence of power relations.

    <p>False (B)</p> Signup and view all the answers

    Which of the following is a primary epistemological perspective in interpretivism?

    <p>Access to reality through systems of signification (A)</p> Signup and view all the answers

    In the (Post-)Positivism paradigm, reality is known only probabilistically.

    <p>True (A)</p> Signup and view all the answers

    What term describes the worldview consisting of basic philosophical assumptions and research approaches?

    <p>Paradigm</p> Signup and view all the answers

    The ontology of (Post-)Positivism is characterized by __________.

    <p>Objectivism</p> Signup and view all the answers

    Match the following paradigms with their corresponding characteristics:

    <p>(Post-)Positivism = Empiricism and verification/falsification Interpretivism = Socially constructed reality Critical rationalism = Falsification as a key method Methodological focus = Measurement and law-generalizations</p> Signup and view all the answers

    Which characteristic is NOT associated with online data collection in qualitative research?

    <p>Structured communication (B)</p> Signup and view all the answers

    Ethical considerations in online data collection prioritize maximizing benefits over avoiding harm.

    <p>False (B)</p> Signup and view all the answers

    Name one theoretical lens compatible with relying on online data.

    <p>Stakeholder management</p> Signup and view all the answers

    To ensure ethical practices in qualitative studies using online data, researchers must focus on ________ data collection.

    <p>ethical</p> Signup and view all the answers

    Match the following characteristics with their corresponding explanations:

    <p>Synchronous communication = Less structured and dynamic interaction Co-created content = Contributing to data generation in real-time Multi-modal data = Incorporation of various types like text and video Behavioral options = Differences in functionality between experienced and novice users</p> Signup and view all the answers

    What type of understanding does qualitative research prioritize?

    <p>Detailed descriptions and contextual insights (C)</p> Signup and view all the answers

    Participant observation is not a common method used in qualitative research.

    <p>False (B)</p> Signup and view all the answers

    What does the term 'nomothetic' refer to in the context of qualitative research?

    <p>Generalizations from specific descriptions</p> Signup and view all the answers

    Qualitative researchers gather data directly within the ______ setting.

    <p>organizational</p> Signup and view all the answers

    Match the qualitative research methods with their key focus:

    <p>Ethnographic interviews = In-depth personal experiences Content analysis = Identifying patterns in text Conversational analysis = Understanding interactions Life histories = Narratives of individual experiences</p> Signup and view all the answers

    Which of the following is a challenge in qualitative research?

    <p>Finding data to test existing theories (C)</p> Signup and view all the answers

    Qualitative research emphasizes the frequency of occurrences over understanding the meaning behind them.

    <p>False (B)</p> Signup and view all the answers

    What is meant by 'description over prescription' in qualitative research?

    <p>Prioritizing detailed description rather than strict methodological rules</p> Signup and view all the answers

    What is a primary strength of qualitative research?

    <p>Develops new theories grounded in empirical data (C)</p> Signup and view all the answers

    Textual analysis can only utilize narrative analysis as its method.

    <p>False (B)</p> Signup and view all the answers

    What is coding in qualitative data analysis?

    <p>Assigning labels or codes to segments of data to identify recurring themes.</p> Signup and view all the answers

    Interpretation in textual analysis can be __________.

    <p>subjective</p> Signup and view all the answers

    Match the following qualitative research techniques with their descriptions:

    <p>Coding = Identifying recurring themes in data Discourse Analysis = Analyzing language and communication Narrative Analysis = Understanding experiences through stories Content Analysis = Systematic examination of text content</p> Signup and view all the answers

    Which of the following is considered a challenge in qualitative research?

    <p>Integration into larger research programs (A)</p> Signup and view all the answers

    Computer-Assisted Qualitative Data Analysis Software (CAQDAS) eliminates the need for data analysis in qualitative research.

    <p>False (B)</p> Signup and view all the answers

    Flashcards

    Theory

    A system of interconnected ideas and categories used to explain and predict phenomena.

    Propositional Theorizing

    Explanatory method using statements of causal and probabilistic relationships between variables.

    Configurational Theory

    An approach that groups attributes into ideal types and their interdependencies leading to specific configurations, especially useful for explaining a topic.

    Process Theorizing

    A form of theorizing that emphasizes the dynamic and changing nature of phenomena, and looks for mechanisms causing change over time.

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    Qualitative Methods

    Research approaches that explore and understand complex phenomena through detailed descriptions, experiences, & meanings.

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    Quantitative Methods

    Data-driven research approach measuring and analyzing numerical data to establish relationships.

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    "Territory is Not the Map"

    A metaphor emphasizing that quantitative methods only give a simplified representation (map) of complex reality (territory).

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    Explanatory Theorizing

    Different approaches or styles for developing theories in a field of study.

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    Triangulation

    Using multiple data sources and methods to strengthen research findings' credibility.

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    Thick Description

    Detailed description of social phenomena, capturing context and nuances.

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    CAQDAS

    Computer-Assisted Qualitative Data Analysis Software.

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    Theory-Method Fit

    Ensuring research methods align with research questions and theoretical goals for robust research.

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    Methodological Mashups

    Using various qualitative research methods without considering their compatibility, weakening the research.

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    Grounded Theory

    Building theory directly from data.

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    Interpretivism

    Prioritizing the meanings and interpretations of organizational actors.

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    Qualitative Research Growth

    Increased publication and influence of qualitative research methods in management studies.

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    Qualitative Research

    A research approach that investigates qualities, processes, and meanings using interpretive and naturalistic methods.

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    Qualitative Research Theory

    Three main theoretical perspectives guide qualitative research: postpositivism, interpretive research, and critical postmodernism.

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    Postpositivism

    A theoretical perspective that seeks probabilistic knowledge and aims to falsify hypotheses.

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    Interpretive Research

    A qualitative theoretical perspective focused on understanding individual meaning-making using inductive reasoning.

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    Critical Postmodernism

    A theoretical approach that analyzes power structures to achieve societal emancipation.

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    Robust Qualitative Research Submission

    Includes detailed literature reviews, specific research questions, thorough methodology descriptions, rigorous data analysis, and connections to existing theories.

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    Qualitative Methodologies

    Include case studies, interviews, observations, grounded theory, and textual analysis, which gather and analyze data for qualitative research.

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    Data Analysis in Qual Research

    Involves coding, theme development, and various analytical approaches to find patterns and meaning in qualitative data.

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    Qualitative vs. Quantitative

    Two main research approaches with different goals, methods, and data types. Qualitative focuses on understanding meaning and context, while quantitative emphasizes measurements and generalizability.

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    Qualitative Research Strengths

    Qualitative research excels at providing rich detail, in-depth understanding, and exploring context-specific experiences.

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    Quantitative Research Strengths

    Quantitative research excels at generalizability, statistical power, and objectivity, allowing for broader conclusions and comparisons.

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    Gresham's Law in Research

    The idea that the dominance of quantitative methods can overshadow and even crowd out valuable qualitative research.

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    What does 'Theory-Method Fit' mean?

    Choosing research methods that align perfectly with your research questions and the theoretical goals you want to achieve. It's like picking the right tools for the job – if you use the wrong ones, your research won't be as strong or convincing.

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    What are 'Methodological Mashups'?

    When researchers mix and match different qualitative methods without checking if their underlying assumptions are compatible. This is risky because different methods might have different 'rules' about how to interpret data, leading to confusion.

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    Gioia's Methodology

    A qualitative approach that focuses on building theory directly from data. It's grounded in interpretivism, meaning it values the meanings and interpretations of the people being studied. This is great for understanding complex social phenomena.

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    Eisenhardt's Theory Building from Cases

    This approach uses detailed case studies to generate theory. It's especially helpful for understanding how things work in specific situations or organizations. Think of it as a close-up study of a single event or organization.

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    Langley's Process Research

    This method focuses on how things change over time. It's helpful for understanding how processes unfold and how different factors influence them. Imagine a time-lapse video of a process happening.

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    Research Questions

    Clearly defined questions guiding the study, usually focusing on 'how' or 'why'.

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    Propositions (Hypotheses)

    Statements about expected relationships between variables, crucial for studies aiming to explain.

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    Unit of Analysis

    Precisely defines what constitutes the 'case' (e.g., individual, organization, event), including time and location.

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    Logic Linking Data to Propositions

    Method used to connect collected data to proposed relationships (e.g., pattern matching, explanation building).

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    Criteria for Interpreting Findings

    Pre-defined standards for evaluating study success and interpreting results.

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    Case study design types

    Categorized using a 2x2 matrix: single case vs. multiple cases, and holistic analysis vs. embedded units of analysis.

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    Construct Validity

    Ensures accurate measurement of concepts using multiple sources and reviews for validity.

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    Knowledgeable Agents

    Informants are seen as active participants who understand their actions and can explain their thoughts, feelings, and intentions.

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    First-Order Analysis

    Directly analyzing and coding data based on the informants' own terms and language.

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    Second-Order Analysis

    Researcher-driven interpretation and analysis of the data, going beyond the initial codes to develop broader themes and concepts.

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    Data Structure

    Organized system for arranging and presenting the research data, moving from raw material to coded concepts to overarching themes.

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    Dynamic Model

    The final goal of the research process, creating a dynamic representation of how the concepts interact and explain the phenomenon.

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    Grand Shazzam!

    The moment of a breakthrough, the 'aha!' moment where the researcher understands the core processes and mechanisms at play.

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    Inductive Approach with Deductive Integration

    Theory building and theory testing are interconnected, using inductive analysis of data to generate theory and then integrating deductive testing to validate it.

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    Replication Logic

    Analyzing each case study independently and then testing the emergent theory in each case to enhance the generalizability of the findings.

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    Case Selection

    Choosing cases that are relevant to your research question and theoretical framework. This involves considering the type of case (e.g., typical or extreme) and the number of cases needed for analysis.

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    Theoretical Sampling

    A method of selecting cases based on their theoretical relevance. This involves identifying cases that can help test, refine, or develop a specific theory.

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    Multiple Case Studies

    Examining and comparing several cases to gain a deeper understanding of a specific phenomenon. This method aims to produce a theory that is parsimonious (simple), generalizable (applicable to other contexts), and testable through propositions.

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    Embedded Units of Analysis

    Analyzing multiple aspects within a single case, such as studying different departments within a company, to gain a more comprehensive understanding of the case's complexity.

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    Procedure

    The steps taken in conducting a case study, involving defining the research question, selecting cases, adapting the design, collecting data, analyzing data, and developing explanations.

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    Artifacts in Qualitative Research

    Objects or materials created or used by people, capturing their actions, experiences, and meanings. Examples: documents, presentations, videos, interior designs.

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    Decentering Analytical Position

    Shifting focus from purely human perspectives to include the role of artifacts in shaping actions and meanings.

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    Sociomateriality

    Recognizing the interconnectedness of social and material aspects, how objects shape actions and vice versa.

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    Multimodality

    Understanding how different modes of communication (verbal, visual, material) work together to create meaning.

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    Artifacts' Performativity

    Artifacts not just passive objects, but active participants in shaping actions, bringing imagined futures into reality.

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    Qualitative Methods: Meaning Focus

    Qualitative methods prioritize understanding the meaning behind social phenomena, rather than just how often they occur. It's about interpreting symbols and translating observations into a story.

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    Qualitative Methods: Theory-Data Connection

    Qualitative research aims to bridge the gap between theories and real-world data by gathering information directly from the source, allowing for a more nuanced understanding. It's like understanding a painting by seeing the artist's brushstrokes, not just a photo.

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    Idiographic vs. Nomothetic

    Qualitative studies create detailed descriptions (idiographic) of specific situations to develop general statements (nomothetic) about a wider range of behaviors.

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    Context is King

    Qualitative research emphasizes the importance of understanding the context in which behavior occurs. Meaning is derived from the interaction between behavior and its environment.

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    Qualitative: Empathetic Understanding

    Qualitative research often involves direct, firsthand experience, allowing researchers to understand the perspectives of the people being studied. It's like walking in someone else's shoes.

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    Qualitative: Everyday Life as a Model

    Qualitative methods are similar to our everyday way of understanding the world. We constantly make sense of symbolic, contextual, and cryptic information.

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    The Power of Qualitative Methods

    Qualitative research provides a powerful lens to understand the complexities of human behavior, emphasizing meaning, context, and the individual perspective.

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    Beyond Frequency: Qualitative Data

    Qualitative data provides richer insights by focusing on the depth and meaning behind observations, rather than just counting occurrences.

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    Meaning-Making in Research

    The process of understanding how individuals and groups construct and share meaning, focusing on the subjective experiences and interpretations of participants.

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    Inductive Reasoning in Qualitative Research

    A research approach that starts with specific observations or data and then develops general theories or explanations from those observations.

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    Qualitative Methods in Interpretive Research

    Research methods that explore the meanings and interpretations of social actors, often using in-depth interviews, observations, and analysis of texts and documents.

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    Historical Realism in Postmodernism

    The acknowledgment that reality is socially constructed and shaped by power relations, challenging objective truth and highlighting the influence of social forces.

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    Case Study Research

    An in-depth investigation of a single case, such as an individual, organization, or event, using multiple data sources to understand its unique context.

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    Ontology in Research

    The philosophical assumption about what exists in the world, influencing how we approach research.

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    Epistemology in Research

    The philosophical assumption about what knowledge is and how we can acquire it.

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    Post-Positivism in Qualitative Research

    A research paradigm based on objective reality, seeking to find generalizable laws through empirical evidence.

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    Interpretivism in Qualitative Research

    A research paradigm that focuses on understanding the subjective interpretations of individuals and social groups.

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    Social Constructivism in Research

    The idea that reality is not fixed but constructed through social interactions and shared meanings.

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    Multi-modal Online Data

    Data from online sources that combines different formats, such as videos and written text.

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    Synchronous Online Communication

    Online interactions happening in real-time, often less structured and not always recorded.

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    Co-created Content

    Content generated collaboratively by multiple users online, often in a dynamic and evolving manner.

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    Ethical Data Collection Online

    Collecting data ethically when researching online, prioritizing participant privacy and avoiding harm.

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    Online Communication Culture

    Unique communication norms and practices prevalent in online settings, influencing how information is shared and interpreted.

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    Nomothetic Research

    Qualitative research aims to create detailed descriptions of specific cases (idiographic) to inform broader generalizations (nomothetic).

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    In Vivo Data Collection

    Qualitative research focuses on gathering data directly within the organizational setting, observing real-world phenomena.

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    Contextual Understanding

    Meaning is derived from the interaction between behavior and its context. Qualitative research emphasizes understanding the situation surrounding the observed behavior.

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    Empathetic Objectives

    Qualitative researchers strive to understand organizational phenomena from the perspectives of those involved, aiming to see things from their point of view.

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    Participant Observation

    A key qualitative method where the researcher actively immerses themselves in the research setting to observe and experience it firsthand.

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    Ethnographic Interviews

    In-depth interviews designed to elicit rich descriptions and understanding of individuals' experiences within the organization.

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    Qualitative Data Emphasis

    Qualitative research prioritizes understanding the why behind organizational phenomena, focusing on the meaning and context, rather than just how often something occurs.

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    Qualitative Research: A Multi-Method Approach

    Qualitative research uses a variety of interpretive and naturalistic methods to understand social phenomena, exploring the qualities of experiences, processes, and meanings as they naturally occur.

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    Constant Comparison

    A core technique in grounded theory, where data is repeatedly compared to identify patterns and develop concepts.

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    Coding

    Assigning labels or codes to segments of data to identify recurring patterns and themes.

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    Theme Development

    Identifying and refining major themes that emerge from the data through coding and analysis.

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    Narrative Analysis

    Examining stories and narratives to understand how individuals make sense of their experiences and events.

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    Discourse Analysis

    Analyzing language and communication to understand how meaning is constructed and negotiated within a context.

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    Study Notes

    Introduction to Advanced Qualitative Research Methods

    • Qualitative research differs from quantitative research in its approach to data collection, study design, sample selection, and analysis.
    • Qualitative research utilizes non-numerical data, such as text and visuals, often collected through interviews, observations, and documents.
    • Qualitative research often uses flexibility in the study design, adapting throughout the research process.

    Philosophy of Science

    • Qualitative research is based on different assumptions and philosophical positions compared to quantitative research.
    • Different academic communities hold unique perspectives on the nature of scientific research (level of ends) and the tools used to acquire knowledge (level of means).

    Differences Between Quantitative and Qualitative Research Methods

    • Data: Qualitative research uses non-reducible text and visuals, while quantitative research uses numerical data.
    • Data collection: Qualitative research uses the researcher as a primary instrument (e.g., interviews, observations), while quantitative research often uses inanimate instruments (e.g., scales, tests).
    • Study design: Qualitative research has a flexible design that evolves during the study, while quantitative research develops a design prior to the study.
    • Sample: Qualitative research uses small, non-random samples, while quantitative research uses large, random samples.
    • Mode of analysis: Qualitative research uses inductive or abductive theorizing to develop theories from data, while quantitative research uses deductive theorizing to test theories.
    • Findings: Qualitative research emphasizes comprehensive, descriptive, and holistic findings, while quantitative research emphasizes precise numerical results.

    Philosophical Foundations of Qualitative Research

    • Qualitative research is founded on assumptions about ontology (what entities exist in the world) and epistemology (what knowledge is and how it is acquired).
    • Qualitative research seeks to understand social reality as socially constructed through signs, representations, and symbols.

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    Test your knowledge on key concepts and methodologies in qualitative research. This quiz covers topics like interpretive research, case studies, and methodological rigor. Perfect for students and researchers looking to deepen their understanding of qualitative methods.

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