10 Questions
Quantitative research answers questions that start with 'how many' or 'how much'. Quantitative research usually involves surveys and uses ______ arguments.
deductive
Qualitative research addresses issues that deal with 'why' or 'how'. Qualitative studies rely on observation or unstructured conversations with customers and use the ______ argument.
inductive
Problem definition – Management does not know the demographic and psychological profile of the customers of store X. Research questions – Do they exhibit store loyalty? – Are they heavy users of ______?
credit
Deductive Research – Derive a hypothesis from theory and gather data to test the hypothesis – Commonly used in ______ and arts.
business
Inductive Research – Phenomena are observed and a conclusion is drawn based on the information collected – Commonly used in medicine or science, also used in ______.
marketing
What is a theory in the context of research?
A set of systematically interrelated concepts, definitions, and propositions
Why is theory important in research?
To determine which variables should be studied and how to measure them
What does deductive research involve?
Testing a hypothesis derived from theory with gathered data
In marketing research, what does the Quality of product or service refer to?
The level of customer satisfaction with the product or service
Which variable is most likely to impact consumer behavior according to the text?
Competitor's prices
Learn about hypotheses in research studies. This quiz covers the definition of hypotheses, their purpose, and examples related to comfort food consumption.
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