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Quantitative research answers questions that start with 'how many' or 'how much'. Quantitative research usually involves surveys and uses ______ arguments.
Quantitative research answers questions that start with 'how many' or 'how much'. Quantitative research usually involves surveys and uses ______ arguments.
deductive
Qualitative research addresses issues that deal with 'why' or 'how'. Qualitative studies rely on observation or unstructured conversations with customers and use the ______ argument.
Qualitative research addresses issues that deal with 'why' or 'how'. Qualitative studies rely on observation or unstructured conversations with customers and use the ______ argument.
inductive
Problem definition – Management does not know the demographic and psychological profile of the customers of store X. Research questions – Do they exhibit store loyalty? – Are they heavy users of ______?
Problem definition – Management does not know the demographic and psychological profile of the customers of store X. Research questions – Do they exhibit store loyalty? – Are they heavy users of ______?
credit
Deductive Research – Derive a hypothesis from theory and gather data to test the hypothesis – Commonly used in ______ and arts.
Deductive Research – Derive a hypothesis from theory and gather data to test the hypothesis – Commonly used in ______ and arts.
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Inductive Research – Phenomena are observed and a conclusion is drawn based on the information collected – Commonly used in medicine or science, also used in ______.
Inductive Research – Phenomena are observed and a conclusion is drawn based on the information collected – Commonly used in medicine or science, also used in ______.
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What is a theory in the context of research?
What is a theory in the context of research?
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Why is theory important in research?
Why is theory important in research?
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What does deductive research involve?
What does deductive research involve?
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In marketing research, what does the Quality of product or service refer to?
In marketing research, what does the Quality of product or service refer to?
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Which variable is most likely to impact consumer behavior according to the text?
Which variable is most likely to impact consumer behavior according to the text?
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