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Quantitative research answers questions that start with 'how many' or 'how much'. Quantitative research usually involves surveys and uses ______ arguments.
Quantitative research answers questions that start with 'how many' or 'how much'. Quantitative research usually involves surveys and uses ______ arguments.
deductive
Qualitative research addresses issues that deal with 'why' or 'how'. Qualitative studies rely on observation or unstructured conversations with customers and use the ______ argument.
Qualitative research addresses issues that deal with 'why' or 'how'. Qualitative studies rely on observation or unstructured conversations with customers and use the ______ argument.
inductive
Problem definition – Management does not know the demographic and psychological profile of the customers of store X. Research questions – Do they exhibit store loyalty? – Are they heavy users of ______?
Problem definition – Management does not know the demographic and psychological profile of the customers of store X. Research questions – Do they exhibit store loyalty? – Are they heavy users of ______?
credit
Deductive Research – Derive a hypothesis from theory and gather data to test the hypothesis – Commonly used in ______ and arts.
Deductive Research – Derive a hypothesis from theory and gather data to test the hypothesis – Commonly used in ______ and arts.
Inductive Research – Phenomena are observed and a conclusion is drawn based on the information collected – Commonly used in medicine or science, also used in ______.
Inductive Research – Phenomena are observed and a conclusion is drawn based on the information collected – Commonly used in medicine or science, also used in ______.
What is a theory in the context of research?
What is a theory in the context of research?
Why is theory important in research?
Why is theory important in research?
What does deductive research involve?
What does deductive research involve?
In marketing research, what does the Quality of product or service refer to?
In marketing research, what does the Quality of product or service refer to?
Which variable is most likely to impact consumer behavior according to the text?
Which variable is most likely to impact consumer behavior according to the text?
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