Podcast
Questions and Answers
What is the advantage of discontinuous (omnibus) panels?
What is the advantage of discontinuous (omnibus) panels?
- They are limited to a specific demographic group
- They allow for manipulation of independent variables
- They represent existing samples of consumers for research purposes (correct)
- They are easy to manage and control
How are causal relationships often determined?
How are causal relationships often determined?
- By manipulating independent variables
- By using discontinuous panels
- By analyzing existing data
- By conducting experiments (correct)
What do marketing managers try to determine through experiments?
What do marketing managers try to determine through experiments?
- The level of ad expenditure in the market
- The type of ad appeal that works best
- The manipulation of independent variables
- What will cause changes in consumer satisfaction or market share (correct)
What are independent variables in an experiment?
What are independent variables in an experiment?
Why are experiments used in studying causal relationships?
Why are experiments used in studying causal relationships?
What is the purpose of conducting a pretest in an experimental design?
What is the purpose of conducting a pretest in an experimental design?
In A/B testing, what is the main objective of testing two alternatives simultaneously?
In A/B testing, what is the main objective of testing two alternatives simultaneously?
What is the primary requirement for an experiment to be considered valid?
What is the primary requirement for an experiment to be considered valid?
Which form of validity assesses the extent to which the change in the dependent variable is actually due to the change in the independent variable?
Which form of validity assesses the extent to which the change in the dependent variable is actually due to the change in the independent variable?
What does a posttest in an experimental design aim to measure?
What does a posttest in an experimental design aim to measure?
What does external validity refer to in an experiment?
What does external validity refer to in an experiment?
What is a disadvantage of lab experiments compared to field experiments?
What is a disadvantage of lab experiments compared to field experiments?
What is the advantage of conducting field experiments?
What is the advantage of conducting field experiments?
What is the primary purpose of laboratory experiments?
What is the primary purpose of laboratory experiments?
Why are field experiments considered more likely to yield findings applicable to the real world?
Why are field experiments considered more likely to yield findings applicable to the real world?
What are dependent variables?
What are dependent variables?
Which of the following is NOT an example of a dependent variable?
Which of the following is NOT an example of a dependent variable?
What is the purpose of experimental design control group?
What is the purpose of experimental design control group?
How can managers change dependent variables?
How can managers change dependent variables?
Which type of variables may have some effect on a dependent variable other than the independent variables?
Which type of variables may have some effect on a dependent variable other than the independent variables?
What is the purpose of using continuous panels in research studies?
What is the purpose of using continuous panels in research studies?
What is the main characteristic of panels in a longitudinal study?
What is the main characteristic of panels in a longitudinal study?
What do discontinuous panels do in research studies?
What do discontinuous panels do in research studies?
What type of information do firms gain insights into by using data from continuous panels?
What type of information do firms gain insights into by using data from continuous panels?
In a longitudinal study, what is the purpose of having access to the same members of a sample at regular intervals?
In a longitudinal study, what is the purpose of having access to the same members of a sample at regular intervals?
What is the purpose of measuring the state of a variable of interest, such as the level of brand loyalty?
What is the purpose of measuring the state of a variable of interest, such as the level of brand loyalty?
What is a construct in research design?
What is a construct in research design?
What are elements of constructs that can be measured or quantified in research?
What are elements of constructs that can be measured or quantified in research?
Which type of research design is usually conducted at the outset of research projects and is unstructured and informal?
Which type of research design is usually conducted at the outset of research projects and is unstructured and informal?
What is the primary caution related to conducting research, as mentioned in the text?
What is the primary caution related to conducting research, as mentioned in the text?
In exploratory research methods, what is the purpose of small groups guided by a moderator?
In exploratory research methods, what is the purpose of small groups guided by a moderator?
What type of research is undertaken to collect data on characteristics of consumers and/or markets?
What type of research is undertaken to collect data on characteristics of consumers and/or markets?
Which type of study measures units from a sample of the population at only one point in time?
Which type of study measures units from a sample of the population at only one point in time?
What is the purpose of longitudinal studies in descriptive research?
What is the purpose of longitudinal studies in descriptive research?
What is the primary focus of focus groups in exploratory research methods?
What is the primary focus of focus groups in exploratory research methods?
What do cross-sectional studies measure?
What do cross-sectional studies measure?
What type of research examines characteristics of consumer and/or markets?
What type of research examines characteristics of consumer and/or markets?
What is the primary goal of longitudinal studies in descriptive research?
What is the primary goal of longitudinal studies in descriptive research?
