Research Design Objectives and Hypotheses Quiz

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What are dependent variables?

Variables that have no effect on the independent variable

Variables that are manipulated by the managers

Variables that are not affected by any other variables

Variables measured in response to changes in the independent variable (correct)

How do managers attempt to change dependent variables?

By manipulating extraneous variables

By directly changing the variables

By establishing causal relationships with independent variables (correct)

By ignoring the independent variables

What are extraneous variables?

Variables that are directly controlled by the managers

Variables other than the independent variables that may affect the dependent variable (correct)

Variables that are manipulated by the managers

Variables that have no effect on the dependent variable

What is the purpose of experimental design?

To attribute changes in dependent variables solely to changes in independent variables Signup and view all the answers

What is the function of the control group in experimental design?

To ensure extraneous variables remain unchanged Signup and view all the answers

What does external validity refer to in an experiment?

The generalizability of the relationship observed between the independent and dependent variables to the real world Signup and view all the answers

What is an advantage of laboratory experiments over field experiments?

Control for extraneous variables Signup and view all the answers

What is a disadvantage of field experiments compared to laboratory experiments?

Expense and time consuming Signup and view all the answers

Why is the lack of a natural setting a disadvantage in laboratory experiments?

Concern that the findings do not generalize to the real world Signup and view all the answers

What type of experiments allow for conducting the study in a naturalistic setting?

Field experiments Signup and view all the answers

What is the main purpose of test marketing?

To test sales potential for a new product or service Signup and view all the answers

What is a disadvantage of standard test markets?

Competitors are immediately aware of the new product or service Signup and view all the answers

What distinguishes controlled test markets from standard test markets?

They guarantee distribution of the product through prespecified types and numbers of distributors Signup and view all the answers

What should an experimenter always be alert to in the natural settings of field experimentation?

Impact of extraneous variables Signup and view all the answers

What kind of setting are standard test markets generally conducted in?

Real settings with competitors' awareness Signup and view all the answers

What is the purpose of A/B testing?

To test two alternatives simultaneously to see which is better Signup and view all the answers

What is the measurement of the independent variable after changing the independent variable called?

Posttest Signup and view all the answers

Which form of validity assesses the extent to which the change in the dependent variable is actually due to the change in the independent variable?

Internal validity Signup and view all the answers

What is a pretest in an experimental design?

A measurement of the independent variable before changing it Signup and view all the answers

When does an experiment become valid?

When the observed change in the dependent variable is due to the independent variable Signup and view all the answers

What is the advantage of discontinuous (omnibus) panels?

They represent a group of persons who have made themselves available for research Signup and view all the answers

How is causality defined in the text?

As understanding a phenomenon in terms of conditional statements Signup and view all the answers

What is an independent variable according to the text?

A variable that the researcher has control over and wishes to manipulate Signup and view all the answers

What is the purpose of experiments in marketing research?

To manipulate independent variables and observe their effect on dependent variables Signup and view all the answers

Which type of research represents existing samples of consumers that may be quickly accessed for various purposes?

Discontinuous (omnibus) panels Signup and view all the answers

What is the purpose of exploratory research?

To gain background information and develop hypotheses Signup and view all the answers

What are hypotheses in research?

Statements taken as true for the purposes of argument or investigation Signup and view all the answers

What is a construct in research?

Abstract idea or concept composed of a set of attitudes or behaviors Signup and view all the answers

What is the unit of measurement in the context of research?

Elements of constructs that can be measured Signup and view all the answers

What type of research involves testing hypotheses that specify the relationships between two or more variables?

Causal research Signup and view all the answers

What is the purpose of simulated test markets?

To gauge consumers’ reactions to new products Signup and view all the answers

What is a disadvantage of simulated test markets?

They may not provide as accurate results as standard test markets Signup and view all the answers

What type of data is used to create a model in simulated test markets?

Data on consumer response to new products Signup and view all the answers

Why are simulated test markets considered confidential?

To prevent competitors from learning about new product tests Signup and view all the answers

What is a benefit of using simulated test markets compared to standard test markets?

Faster results Signup and view all the answers

What is the main advantage of using a model in simulated test markets?

Predicting product sales volume Signup and view all the answers

What is a potential drawback of simulated test markets based on the text?

Artificial conditions may affect accuracy of results Signup and view all the answers

Why might competitors be less likely to learn about new product tests in simulated test markets?

Simulated test markets are confidential Signup and view all the answers

What does the text suggest about the speed of obtaining results in simulated test markets compared to standard test markets?

Results are obtained faster in simulated test markets Signup and view all the answers

In simulated test markets, what role do extraneous variables play?

There is less potential for interference from extraneous variables in simulated test markets Signup and view all the answers

What has contributed to a more than 450% increase in healthcare costs since 1984?

Medical advances Signup and view all the answers

Which federal act regulates Health Maintenance Organizations (HMOs) at both the federal and state levels?

HMOA Signup and view all the answers

Which act oversees enforcement of the American with Disabilities Act of 1990?

IRS Signup and view all the answers

What does COBRA, HIPAA, and the Women’s Health and Cancer Rights Act of 1998 come under?

ERISA Signup and view all the answers

Which type of benefits cover hospital expenses not requiring overnight stays?

Outpatient benefits Signup and view all the answers

What is the main action of the PPACA in relation to health-care plans?

Increasing access to health insurance, regulating the health insurance industry, and reducing healthcare costs Signup and view all the answers

What does HIPAA stand for?

Health Insurance Portability and Accountability Act Signup and view all the answers

What do companies do when they fail to offer affordable coverage according to the text?

Failing to offer affordable coverage Signup and view all the answers

What is the defining characteristic of fully insured health-care plans?

Insurers specify the amount paid for medical claims Signup and view all the answers

What distinguishes individual coverage from group coverage in health insurance?

The employment setting in which coverage is obtained Signup and view all the answers

In self-funded health-care plans, who assumes the risk for paying claims?

Employers Signup and view all the answers

What is the primary method used by employers to establish and maintain fully insured health-care plans?

Paying premiums to insurers Signup and view all the answers

What role do insurance companies play in self-funded health-care plans?

Administering the plan Signup and view all the answers

What is the purpose of underwriting in the context of health-care plans?

To evaluate the risk associated with providing coverage Signup and view all the answers

How do self-funded plans differ from fully insured plans in terms of assuming risk?

Fully insured plans assume more risk than self-funded plans Signup and view all the answers

Which type of plan pays a cash benefit to the employee or to the health care provider?

Fee-for-Service Plans Signup and view all the answers

Which form of managed care emphasizes cost control by limiting the choice of doctors and hospitals?

Health Maintenance Organizations (HMOs) Signup and view all the answers

What type of HMOs require network providers but will cover emergency care outside the network?

Open-access HMOs Signup and view all the answers

Which type of HMO owns the medical facilities?

Staff model HMOs Signup and view all the answers

In prepaid group practices, which type of HMOs contract with physicians and cover multiple specialties?

Group model HMOs Signup and view all the answers

Which common form of managed care is described as emphasizing cost control by limiting choice of doctors and hospitals?

Health Maintenance Organizations (HMOs) Signup and view all the answers

What does coinsurance refer to?

The percentage paid by the insured after meeting the deductible Signup and view all the answers

What is the term for the maximum amount a plan would cover each year?

Yearly limits Signup and view all the answers

What are high-deductible health insurance plans (HDHPs) characterized by?

High deductibles and low out-of-pocket maximums Signup and view all the answers

What is the primary purpose of consumer-driven health-care plans (CDHP)?

To combine a pretax payment account with a high-deductible health plan Signup and view all the answers

What is the purpose of preadmission certification of medical necessity for hospitalization?

To ensure the necessity of hospitalization before admission Signup and view all the answers

What do lifetime limits refer to in the context of health-care plans?

The maximum amount a plan would cover over a lifetime Signup and view all the answers

What is the role of carve-out plans in providing health-care benefits?

"A contract agreement to provide special services" Signup and view all the answers

Research Design Objectives and Hypotheses Quiz

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Questions and Answers

What are dependent variables?

How do managers attempt to change dependent variables?

What are extraneous variables?

What is the purpose of experimental design?

What is the function of the control group in experimental design?

What does external validity refer to in an experiment?

What is an advantage of laboratory experiments over field experiments?

What is a disadvantage of field experiments compared to laboratory experiments?

Why is the lack of a natural setting a disadvantage in laboratory experiments?

What type of experiments allow for conducting the study in a naturalistic setting?

What is the main purpose of test marketing?

What is a disadvantage of standard test markets?

What distinguishes controlled test markets from standard test markets?

What should an experimenter always be alert to in the natural settings of field experimentation?

What kind of setting are standard test markets generally conducted in?

What is the purpose of A/B testing?

What is the measurement of the independent variable after changing the independent variable called?

Which form of validity assesses the extent to which the change in the dependent variable is actually due to the change in the independent variable?

What is a pretest in an experimental design?

When does an experiment become valid?

What is the advantage of discontinuous (omnibus) panels?

How is causality defined in the text?

What is an independent variable according to the text?

What is the purpose of experiments in marketing research?

Which type of research represents existing samples of consumers that may be quickly accessed for various purposes?

What is the purpose of exploratory research?

What are hypotheses in research?

What is a construct in research?

What is the unit of measurement in the context of research?

What type of research involves testing hypotheses that specify the relationships between two or more variables?

What is the purpose of simulated test markets?

What is a disadvantage of simulated test markets?

What type of data is used to create a model in simulated test markets?

Why are simulated test markets considered confidential?

What is a benefit of using simulated test markets compared to standard test markets?

What is the main advantage of using a model in simulated test markets?

What is a potential drawback of simulated test markets based on the text?

Why might competitors be less likely to learn about new product tests in simulated test markets?

What does the text suggest about the speed of obtaining results in simulated test markets compared to standard test markets?

In simulated test markets, what role do extraneous variables play?

What has contributed to a more than 450% increase in healthcare costs since 1984?

Which federal act regulates Health Maintenance Organizations (HMOs) at both the federal and state levels?

Which act oversees enforcement of the American with Disabilities Act of 1990?

What does COBRA, HIPAA, and the Women’s Health and Cancer Rights Act of 1998 come under?

Which type of benefits cover hospital expenses not requiring overnight stays?

What is the main action of the PPACA in relation to health-care plans?

What does HIPAA stand for?

What do companies do when they fail to offer affordable coverage according to the text?

What is the defining characteristic of fully insured health-care plans?

What distinguishes individual coverage from group coverage in health insurance?

In self-funded health-care plans, who assumes the risk for paying claims?

What is the primary method used by employers to establish and maintain fully insured health-care plans?

What role do insurance companies play in self-funded health-care plans?

What is the purpose of underwriting in the context of health-care plans?

How do self-funded plans differ from fully insured plans in terms of assuming risk?

Which type of plan pays a cash benefit to the employee or to the health care provider?

Which form of managed care emphasizes cost control by limiting the choice of doctors and hospitals?

What type of HMOs require network providers but will cover emergency care outside the network?

Which type of HMO owns the medical facilities?

In prepaid group practices, which type of HMOs contract with physicians and cover multiple specialties?

Which common form of managed care is described as emphasizing cost control by limiting choice of doctors and hospitals?

What does coinsurance refer to?

What is the term for the maximum amount a plan would cover each year?

What are high-deductible health insurance plans (HDHPs) characterized by?

What is the primary purpose of consumer-driven health-care plans (CDHP)?

What is the purpose of preadmission certification of medical necessity for hospitalization?

What do lifetime limits refer to in the context of health-care plans?

What is the role of carve-out plans in providing health-care benefits?

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