Podcast
Questions and Answers
What are dependent variables?
What are dependent variables?
- Variables that have no effect on the independent variable
- Variables that are manipulated by the managers
- Variables that are not affected by any other variables
- Variables measured in response to changes in the independent variable (correct)
How do managers attempt to change dependent variables?
How do managers attempt to change dependent variables?
- By manipulating extraneous variables
- By directly changing the variables
- By establishing causal relationships with independent variables (correct)
- By ignoring the independent variables
What are extraneous variables?
What are extraneous variables?
- Variables that are directly controlled by the managers
- Variables other than the independent variables that may affect the dependent variable (correct)
- Variables that are manipulated by the managers
- Variables that have no effect on the dependent variable
What is the purpose of experimental design?
What is the purpose of experimental design?
What is the function of the control group in experimental design?
What is the function of the control group in experimental design?
What does external validity refer to in an experiment?
What does external validity refer to in an experiment?
What is an advantage of laboratory experiments over field experiments?
What is an advantage of laboratory experiments over field experiments?
What is a disadvantage of field experiments compared to laboratory experiments?
What is a disadvantage of field experiments compared to laboratory experiments?
Why is the lack of a natural setting a disadvantage in laboratory experiments?
Why is the lack of a natural setting a disadvantage in laboratory experiments?
What type of experiments allow for conducting the study in a naturalistic setting?
What type of experiments allow for conducting the study in a naturalistic setting?
What is the main purpose of test marketing?
What is the main purpose of test marketing?
What is a disadvantage of standard test markets?
What is a disadvantage of standard test markets?
What distinguishes controlled test markets from standard test markets?
What distinguishes controlled test markets from standard test markets?
What should an experimenter always be alert to in the natural settings of field experimentation?
What should an experimenter always be alert to in the natural settings of field experimentation?
What kind of setting are standard test markets generally conducted in?
What kind of setting are standard test markets generally conducted in?
What is the purpose of A/B testing?
What is the purpose of A/B testing?
What is the measurement of the independent variable after changing the independent variable called?
What is the measurement of the independent variable after changing the independent variable called?
Which form of validity assesses the extent to which the change in the dependent variable is actually due to the change in the independent variable?
Which form of validity assesses the extent to which the change in the dependent variable is actually due to the change in the independent variable?
What is a pretest in an experimental design?
What is a pretest in an experimental design?
When does an experiment become valid?
When does an experiment become valid?
What is the advantage of discontinuous (omnibus) panels?
What is the advantage of discontinuous (omnibus) panels?
How is causality defined in the text?
How is causality defined in the text?
What is an independent variable according to the text?
What is an independent variable according to the text?
What is the purpose of experiments in marketing research?
What is the purpose of experiments in marketing research?
Which type of research represents existing samples of consumers that may be quickly accessed for various purposes?
Which type of research represents existing samples of consumers that may be quickly accessed for various purposes?
What is the purpose of exploratory research?
What is the purpose of exploratory research?
What are hypotheses in research?
What are hypotheses in research?
What is a construct in research?
What is a construct in research?
What is the unit of measurement in the context of research?
What is the unit of measurement in the context of research?
What type of research involves testing hypotheses that specify the relationships between two or more variables?
What type of research involves testing hypotheses that specify the relationships between two or more variables?
What is the purpose of simulated test markets?
What is the purpose of simulated test markets?
What is a disadvantage of simulated test markets?
What is a disadvantage of simulated test markets?
What type of data is used to create a model in simulated test markets?
What type of data is used to create a model in simulated test markets?
Why are simulated test markets considered confidential?
Why are simulated test markets considered confidential?
What is a benefit of using simulated test markets compared to standard test markets?
What is a benefit of using simulated test markets compared to standard test markets?
What is the main advantage of using a model in simulated test markets?
What is the main advantage of using a model in simulated test markets?
What is a potential drawback of simulated test markets based on the text?
What is a potential drawback of simulated test markets based on the text?
Why might competitors be less likely to learn about new product tests in simulated test markets?
Why might competitors be less likely to learn about new product tests in simulated test markets?
What does the text suggest about the speed of obtaining results in simulated test markets compared to standard test markets?
What does the text suggest about the speed of obtaining results in simulated test markets compared to standard test markets?
In simulated test markets, what role do extraneous variables play?
In simulated test markets, what role do extraneous variables play?
What has contributed to a more than 450% increase in healthcare costs since 1984?
What has contributed to a more than 450% increase in healthcare costs since 1984?
Which federal act regulates Health Maintenance Organizations (HMOs) at both the federal and state levels?
Which federal act regulates Health Maintenance Organizations (HMOs) at both the federal and state levels?
Which act oversees enforcement of the American with Disabilities Act of 1990?
Which act oversees enforcement of the American with Disabilities Act of 1990?
What does COBRA, HIPAA, and the Women’s Health and Cancer Rights Act of 1998 come under?
What does COBRA, HIPAA, and the Women’s Health and Cancer Rights Act of 1998 come under?
Which type of benefits cover hospital expenses not requiring overnight stays?
Which type of benefits cover hospital expenses not requiring overnight stays?
What is the main action of the PPACA in relation to health-care plans?
What is the main action of the PPACA in relation to health-care plans?
What does HIPAA stand for?
What does HIPAA stand for?
What do companies do when they fail to offer affordable coverage according to the text?
What do companies do when they fail to offer affordable coverage according to the text?
What is the defining characteristic of fully insured health-care plans?
What is the defining characteristic of fully insured health-care plans?
What distinguishes individual coverage from group coverage in health insurance?
What distinguishes individual coverage from group coverage in health insurance?
In self-funded health-care plans, who assumes the risk for paying claims?
In self-funded health-care plans, who assumes the risk for paying claims?
What is the primary method used by employers to establish and maintain fully insured health-care plans?
What is the primary method used by employers to establish and maintain fully insured health-care plans?
What role do insurance companies play in self-funded health-care plans?
What role do insurance companies play in self-funded health-care plans?
What is the purpose of underwriting in the context of health-care plans?
What is the purpose of underwriting in the context of health-care plans?
How do self-funded plans differ from fully insured plans in terms of assuming risk?
How do self-funded plans differ from fully insured plans in terms of assuming risk?
Which type of plan pays a cash benefit to the employee or to the health care provider?
Which type of plan pays a cash benefit to the employee or to the health care provider?
Which form of managed care emphasizes cost control by limiting the choice of doctors and hospitals?
Which form of managed care emphasizes cost control by limiting the choice of doctors and hospitals?
What type of HMOs require network providers but will cover emergency care outside the network?
What type of HMOs require network providers but will cover emergency care outside the network?
Which type of HMO owns the medical facilities?
Which type of HMO owns the medical facilities?
In prepaid group practices, which type of HMOs contract with physicians and cover multiple specialties?
In prepaid group practices, which type of HMOs contract with physicians and cover multiple specialties?
Which common form of managed care is described as emphasizing cost control by limiting choice of doctors and hospitals?
Which common form of managed care is described as emphasizing cost control by limiting choice of doctors and hospitals?
What does coinsurance refer to?
What does coinsurance refer to?
What is the term for the maximum amount a plan would cover each year?
What is the term for the maximum amount a plan would cover each year?
What are high-deductible health insurance plans (HDHPs) characterized by?
What are high-deductible health insurance plans (HDHPs) characterized by?
What is the primary purpose of consumer-driven health-care plans (CDHP)?
What is the primary purpose of consumer-driven health-care plans (CDHP)?
What is the purpose of preadmission certification of medical necessity for hospitalization?
What is the purpose of preadmission certification of medical necessity for hospitalization?
What do lifetime limits refer to in the context of health-care plans?
What do lifetime limits refer to in the context of health-care plans?
What is the role of carve-out plans in providing health-care benefits?
What is the role of carve-out plans in providing health-care benefits?
Flashcards are hidden until you start studying
