Podcast
Questions and Answers
What is the definition of strategy according to the Oxford English dictionary?
What is the definition of strategy according to the Oxford English dictionary?
A plan of action designed to achieve a long term overall aim
What are the two main components in the comparison of Strategy vs. Execution?
What are the two main components in the comparison of Strategy vs. Execution?
Bad vs. Good
What are the key areas of Sales Growth strategies mentioned in the text?
What are the key areas of Sales Growth strategies mentioned in the text?
Increase volume, Increase prices, Frequency
Name four possible strategies mentioned in the text.
Name four possible strategies mentioned in the text.
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What are the stages of Brand Growth discussed in the text?
What are the stages of Brand Growth discussed in the text?
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What is the key focus in Stage 1 of Brand Growth?
What is the key focus in Stage 1 of Brand Growth?
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What is the key objective of the 'DEEPEN THE CONNECTION' stage?
What is the key objective of the 'DEEPEN THE CONNECTION' stage?
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In which stage is the focus on making the brand part of the 'consumer repertoire'?
In which stage is the focus on making the brand part of the 'consumer repertoire'?
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What are the course objectives related to brand planning?
What are the course objectives related to brand planning?
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What is the main focus during the 'KEEP RELEVANCE AND DIFFERENTIATION' stage?
What is the main focus during the 'KEEP RELEVANCE AND DIFFERENTIATION' stage?
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What is the key activity during the 'ACCELERATE GROWTH' stage?
What is the key activity during the 'ACCELERATE GROWTH' stage?
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How is the course graded and what are the components of the grading?
How is the course graded and what are the components of the grading?
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What is expected in terms of class and forum participation?
What is expected in terms of class and forum participation?
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What is the brand example mentioned in 'STAGE 1'?
What is the brand example mentioned in 'STAGE 1'?
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Which stage focuses on fighting competition and providing 'new news'?
Which stage focuses on fighting competition and providing 'new news'?
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What is required for the group presentation at the end of the course?
What is required for the group presentation at the end of the course?
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