Brand Positioning Strategies in Marketing

_________________ approach that considers every possible touchpoint with your target audience

SPEAK WITH A SINGLE ________ “Whenever consumers see Oreo, they’ll be seeing the same message”

Positioning Statement is the key idea that encapsulates what a brand is intended to stand for in REVIEWER IN __________ (MKTG 70)

A relationship is an enduring link between a brand and its ______________

Successful marketing communication requires building relationships between brands and their ______________

Experiential Marketing Programs are done by creating special events that attempt to build the sensation that a sponsoring brand is relevant to the consumers ________ and lifestyle

IMC approach starts with the ______ to determine which communication methods will best serve their needs.

A key feature of IMC is the reduced dependence on ______.

Customers are considered to be in ______ in Integrated Marketing Communication.

In IMC, brands should utilize any form of relevant ______ to reach target customers.

Sustained marketing communications are generally required to create favorable, strong, and perhaps unique associations about the ______

360-degree branding suggests that a brand's touch points should surround the ______ audience.

Strategies to Enhance Brand Equity - (1) Speak-for-itself approach - informing consumers of its quality, desirability, and suitability for satisfying their consumption related ______

Strategies to Enhance Brand Equity - (2) Message-driven approach - approach is effective if marcom messages are creative, attention getting, believable, and ______

Strategies to Enhance Brand Equity - (3) Leveraging approach - uses the power of an existing brand name to support a company's entry into a new, but related, product ______

The manufacturer of Mr.Coffee coffee makers used its brand name strength to launch Mr.Coffee brand ______

Return On Investment (ROI) is referred to in marketing circles as Return On Marketing Investment ______