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Questions and Answers
What is highlighted as a short-term strategy in the text?
What is highlighted as a short-term strategy in the text?
- Marketing campaigns
- Brand building work
- Revenue spikes
- Price playing (correct)
What is crucial in marketing strategies?
What is crucial in marketing strategies?
- Balancing short-term and long-term efforts (correct)
- Specific hooks like Black Friday
- Brand building work
- Revenue spikes
What is recommended to achieve resonance and engagement in marketing campaigns?
What is recommended to achieve resonance and engagement in marketing campaigns?
- Revenue spikes
- Brand building work around values (correct)
- Seasonal hooks
- Short-term sales activations
How are short-term initiatives like Black Friday described in the text?
How are short-term initiatives like Black Friday described in the text?
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What approach is suggested for balancing short-term sales activations and brand building?
What approach is suggested for balancing short-term sales activations and brand building?
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What factor impacts the percentage of short-term sales activations according to the text?
What factor impacts the percentage of short-term sales activations according to the text?
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