Brand Building and Marketing Strategies Quiz
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Questions and Answers

What is highlighted as a short-term strategy in the text?

  • Marketing campaigns
  • Brand building work
  • Revenue spikes
  • Price playing (correct)

    • What is crucial in marketing strategies?

  • Balancing short-term and long-term efforts (correct)
  • Specific hooks like Black Friday
  • Brand building work
  • Revenue spikes

    • What is recommended to achieve resonance and engagement in marketing campaigns?

  • Revenue spikes
  • Brand building work around values (correct)
  • Seasonal hooks
  • Short-term sales activations

    • How are short-term initiatives like Black Friday described in the text?

    <p>Specific hooks</p> Signup and view all the answers

    What approach is suggested for balancing short-term sales activations and brand building?

    <p>Drip feeding over time</p> Signup and view all the answers

    What factor impacts the percentage of short-term sales activations according to the text?

    <p>Maturity curve of business</p> Signup and view all the answers

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