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What technologies are exploited in One-to-One Marketing?
What technologies are exploited in One-to-One Marketing?
- Television, radio, newspapers, billboards, magazines, brochures, flyers, banners
- Social media, search engines, online forums, podcasts, blogs, virtual reality, augmented reality
- Printers, copiers, scanners, landline telephones, pagers, typewriters, telegraphs
- Internet, interactive TV, web-TV, kiosks, fax, e-mail, voice mail, mobile phones, smart phones (correct)
What support technologies are required for exploiting new technologies in relationship marketing?
What support technologies are required for exploiting new technologies in relationship marketing?
- Spreadsheet software, word processing software, presentation software, email software
- Operating systems, device drivers, utilities, middleware
- Customer information system, rules based systems, e-commerce systems, data mining tools (correct)
- Graphic design software, video editing software, animation software, 3D modeling software
Why is a relationship marketing strategy crucial for survival in competitive situations?
Why is a relationship marketing strategy crucial for survival in competitive situations?
- It focuses solely on short-term profits
- It relies on mass marketing techniques
- It helps in building strong and loyal customer relationships (correct)
- It reduces the need for advertising and promotion
What is the objective of implementing relationship marketing?
What is the objective of implementing relationship marketing?
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What can the new technologies in One-to-One Marketing do, in addition to providing new distribution channels?
What can the new technologies in One-to-One Marketing do, in addition to providing new distribution channels?
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