5 Questions
What technologies are exploited in One-to-One Marketing?
Internet, interactive TV, web-TV, kiosks, fax, e-mail, voice mail, mobile phones, smart phones
What support technologies are required for exploiting new technologies in relationship marketing?
Customer information system, rules based systems, e-commerce systems, data mining tools
Why is a relationship marketing strategy crucial for survival in competitive situations?
It helps in building strong and loyal customer relationships
What is the objective of implementing relationship marketing?
Understanding the nature and objective of the strategy
What can the new technologies in One-to-One Marketing do, in addition to providing new distribution channels?
Allow personal messages and encourage customer feedback
Test your knowledge of relationship marketing and one-to-one marketing technologies with this quiz. Explore the importance of relationship marketing in today's competitive business landscape and understand how to implement a successful strategy using interactive technologies.
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