Relationship Marketing and One-to-One Marketing Quiz

Television, radio, newspapers, billboards, magazines, brochures, flyers, banners

Social media, search engines, online forums, podcasts, blogs, virtual reality, augmented reality

Printers, copiers, scanners, landline telephones, pagers, typewriters, telegraphs

Internet, interactive TV, web-TV, kiosks, fax, e-mail, voice mail, mobile phones, smart phones (correct)

Spreadsheet software, word processing software, presentation software, email software

Operating systems, device drivers, utilities, middleware

Customer information system, rules based systems, e-commerce systems, data mining tools (correct)

Graphic design software, video editing software, animation software, 3D modeling software

It focuses solely on short-term profits

It relies on mass marketing techniques

It helps in building strong and loyal customer relationships (correct)

It reduces the need for advertising and promotion

<p>Understanding the nature and objective of the strategy</p> Signup and view all the answers

<p>Allow personal messages and encourage customer feedback</p> Signup and view all the answers