Key Players in Relationship Marketing
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Questions and Answers

10 Critical Players In Rm Relationship Marketing

Supplier Distributors End users Employees Financial firms Government Media Allies Competitors General public

is the management process that identifies, anticipates and satisfies customer requirements profitably’

marketing

4 Evolution of Marketing

Production Era Sales Era Marketing Concept Era Societal Era

4 Business Market Demand Characteristics

<p>Derived demand Fluctuating demand Stimulating demand Price sensitivity / demand elasticity</p> Signup and view all the answers

Three categories of Commercial Customers

<p>Users OEMs Dealers and distributors</p> Signup and view all the answers

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