Relationship Marketing Quiz

Isolating marketing from other company departments

Building value-laden relationships and marketing networks (correct)

Maximizing individual transactions

Short-term customer satisfaction

Acquiring as many customers as possible

Maximizing short-term profits

Delivering long-term value to customers (correct)

Minimizing interactions with customers

Working together as a team with marketing to serve the customer (correct)

Minimizing collaboration with marketing

Operating independently to maximize efficiency

Focusing solely on short-term goals

<p>Encouraging the customer to call with questions or problems</p> Signup and view all the answers

<p>Resulting in high customer loyalty</p> Signup and view all the answers