Recruitment, Training, and Motivation

• Topics covered are business assessment, recruitment, training, employee motivation, organizational structure, and market research.

Recruitment and Selection Process

• Types of Employment include full-time, part-time, job share, and casual/seasonal/temporary positions.
• Recruitment documents include a job description, person specification, application form, and curriculum vitae (CV).
• Recruitment can be internal or external and involve job advertisements, shortlisting, and interviewing.
• Legal controls over employment ensure equal opportunities, regardless of gender, race, disability, religion, sexual preference, or age, and enforce minimum wage laws.

Training

• Training is important to a business and its workers.
• Different types of training are induction, on-the-job, and off-the-job training.
• Training ensures compliance with health and safety laws.
• Training has benefits and limitations.

Motivation and Rewards

• Motivation is important, attracting and retaining employees, which increases productivity.
• Motivational theories include those of Herzberg, Maslow, and Taylor.
• Businesses can motivate employees through financial methods like remuneration, bonuses, commission, promotion, and fringe benefits.
• Non-financial methods of motivation include job rotation, job enrichment, and providing autonomy.

Organization Structure and Employees

• Organizational charts differ for different types of business can be hierarchical and flat, or centralised and decentralised.
• Employee compliance and accountability include span of control, chain of command, and delegation.
• Functional areas within a business include human resources, finance, marketing and production.
• Human resources handles workforce planning, recruitment/selection, training, health and safety, staff welfare, employment issues, industrial relations, disciplinary and grievance procedures, dismissal, unfair dismissal, and redundancy.
• Finance deals with wages/salaries, cash-flow forecasting, budgets, and accounting.
• Marketing involves market research, product planning, pricing, sales promotion, advertising, customer service, public relations, packaging, and distribution.
• Production focuses on manufacturing, designing new products, quality control, and stock control.

Market Research

• Market research identifies customer needs, identifies gaps in the market, reduces risk and informs business decisions.
• Market research methods include primary (surveys, questionnaires, focus groups, observation, test marketing) and secondary research (internet, market reports, government reports).
• Market research uses both qualitative and quantitative data.
• Social media plays a role in collecting market research data.
• The reliability of market research data is important.

The lesson covers business assessment, recruitment, training, employee motivation, organizational structure, and market research. It explains employment types, recruitment documents, the recruitment process, and legal controls over employment. It also focuses on why businesses and employees need training.