Questions and Answers
What is true about the definition of marketing in marketing literature?
There is a diversity of perspectives adopted by different writers
What is a common misconception about marketing?
It is only about selling or advertising
What is the main goal of marketing according to one of the definitions?
To satisfy customer requirements
What is the keyword in the definition of marketing as 'the process of getting potential clients or customers interested in your products and services'?
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What is marketing concerned with according to one of the definitions?
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What is a key aspect of marketing that many companies do not realize?
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What is the primary goal of marketing according to The Chartered Institute of Marketing London?
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What is the first stage of the marketing process?
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What is the primary purpose of the third stage of marketing?
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What is the term used to describe goods and services in marketing?
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According to the four Ps of marketing, what is the key element of marketing?
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What is the purpose of the fourth stage of marketing?
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What is an example of an intangible item?
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What is the key to selling tangible products?
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What is an example of a tangible product in real estate?
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What is the main difference between tangible and intangible products?
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What is an example of a service product in real estate?
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Why can tangible products be easier to market?
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What is the primary goal of a product?
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What is the term for the amount a customer pays to acquire a product?
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What is the main purpose of promotion in marketing?
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Why is marketing important for a company?
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What is the difference between tangible and intangible products?
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What is the term for the distribution and availability of a product?
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What is the primary purpose of sharing case studies and testimonials when marketing intangible products?
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Why is it important to make an emotional connection with customers when marketing intangible products?
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What is the purpose of using metaphors when marketing intangible products?
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Why is it important to simplify the message when marketing intangible products?
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What is the significance of making the right impression when marketing intangible products?
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What is the main challenge of marketing intangible products?
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