Real Estate Marketing Strategies Quiz
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Questions and Answers

What percentage of NAR members get 6% to 10% of their business from social media?

  • 15%
  • 20%
  • 10% (correct)
  • 5%
  • Which social media platform is NOT mentioned as one where real estate agents should have profiles?

  • Facebook
  • LinkedIn (correct)
  • Instagram
  • Twitter
  • What type of advertising is suggested for real estate agents on social media?

  • Pay-per-click (PPC) advertising (correct)
  • Video advertising
  • Banner advertising
  • Search engine optimization (SEO)
  • What does a social media management software help with in relation to social media accounts?

    <p>Scheduling updates in advance</p> Signup and view all the answers

    How often do real estate agents using pay-per-click (PPC) advertising pay for their ads?

    <p>Every time a person clicks on the ad</p> Signup and view all the answers

    What is a simple way to acquire leads in real estate?

    <p>Buy leads from a lead generation company</p> Signup and view all the answers

    Why is engaging with the community important for real estate agents?

    <p>To build relationships and increase visibility</p> Signup and view all the answers

    What additional services do some lead generation companies offer real estate agents?

    <p>Automated appointment scheduling</p> Signup and view all the answers

    How can real estate agents increase their chances of being remembered by potential clients?

    <p>Engage in genuine outreach efforts</p> Signup and view all the answers

    What is a key benefit of building relationships with people in specific neighborhoods?

    <p>Increased visibility and potential client base</p> Signup and view all the answers

    What is one way for real estate agents to engage with local businesses?

    <p>Donate gift baskets</p> Signup and view all the answers

    What percentage of people who used a real estate agent found them through family or friends?

    <p>68%</p> Signup and view all the answers

    Why is it suggested to offer a small financial incentive to clients?

    <p>To motivate clients to bring successful referrals and leave reviews</p> Signup and view all the answers

    What is the most common type of real estate website mentioned in the text?

    <p>IDX website</p> Signup and view all the answers

    How many real estate sales agents have their own website according to the text?

    <p>69%</p> Signup and view all the answers

    What does specializing in a niche as a real estate agent help with?

    <p>Attracting more clients</p> Signup and view all the answers

    What is suggested as a valuable way to track down leads in real estate according to the text?

    <p>Cold calling</p> Signup and view all the answers

    Why are open houses considered valuable for real estate agents?

    <p>To network with potential buyers</p> Signup and view all the answers

    What percentage of NAR members get 1% to 5% of their business from social media?

    <p>20%</p> Signup and view all the answers

    In social media advertising, what type of advertising displays your ad content to targeted users based on their search behavior or demographics?

    <p>Pay-per-click (PPC) advertising</p> Signup and view all the answers

    What is one way to ensure smooth operation of social media accounts without taking time away from clients?

    <p>Using a social media management software</p> Signup and view all the answers

    How can new realtors get clients?

    <p>By canvassing their local neighborhood</p> Signup and view all the answers

    How can new realtors make themselves stand out?

    <p>By offering free services like professional photography</p> Signup and view all the answers

    What is one way to increase the visibility of a realtor's website?

    <p>Getting quoted in news articles</p> Signup and view all the answers

    What is the benefit of joining a real estate referral network?

    <p>Access to referrals from professionals in related fields</p> Signup and view all the answers

    Why is it important for new realtors to offer free services?

    <p>To make sellers more willing to partner with them</p> Signup and view all the answers

    What role does Help a Reporter Out (HARO) play in real estate marketing?

    <p>Connecting journalists with expert sources</p> Signup and view all the answers

    What can contribute to a new realtor's reputation as an expert in the field?

    <p>Contributing to news articles as a source</p> Signup and view all the answers

    Why should new real estate agents consider joining a Real Estate Referral Network?

    <p>To have other professionals recommend them to clients.</p> Signup and view all the answers

    What is one way new realtors can get potential clients' contact information?

    <p>By requesting visitors to sign in on a sheet at properties.</p> Signup and view all the answers

    What is a recommended strategy for new realtors to build up their client base?

    <p>Advertising themselves both online and in their local community.</p> Signup and view all the answers

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