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Quasi-Experiments and Causal Research
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Quasi-Experiments and Causal Research

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Questions and Answers

What is the main purpose of causal research?

  • To perform historical analysis of marketing trends.
  • To identify predictors of future events and their relationships. (correct)
  • To survey large populations for descriptive analysis.
  • To collect qualitative data to understand consumer behavior.
  • In an experiment, which of the following correctly identifies the independent variable?

  • The observed changes in the production output.
  • The results measured after the experiment concludes.
  • The demographic information of the participants.
  • The treatment or condition being manipulated. (correct)
  • Which term best describes the relationship where a change in one variable is associated with a change in another variable?

  • Regression
  • Correlation (correct)
  • Causation
  • Interaction
  • What condition must be met to establish temporal precedence in experimental design?

    <p>The cause must precede the effect in time.</p> Signup and view all the answers

    What is random assignment in experimental design intended to achieve?

    <p>It creates equivalent groups to reduce bias.</p> Signup and view all the answers

    Which of the following scenarios best illustrates the concept of correlation without causation?

    <p>Increased ice cream sales are linked to higher temperatures.</p> Signup and view all the answers

    In the context of causal research, what does the dependent variable represent?

    <p>The outcome that is measured as a response to the treatment.</p> Signup and view all the answers

    Which combination of conditions is considered necessary to establish a causal relationship in an experiment?

    <p>Correlation, temporal precedence, and random assignment.</p> Signup and view all the answers

    Which of the following is necessary to suggest that a discount caused an increase in sales?

    <p>The discount should be present during the increase in sales.</p> Signup and view all the answers

    What does the post hoc fallacy highlight in the context of causal relationships?

    <p>Just because one event occurs before another does not mean it caused that event.</p> Signup and view all the answers

    Which statement correctly differentiates between independent and dependent variables in the context of a discount affecting sales?

    <p>The independent variable is the discount, while the dependent variable is the change in sales.</p> Signup and view all the answers

    What is the primary purpose of conducting a random assignment in experimental design?

    <p>To rule out alternative explanations for the observed outcomes.</p> Signup and view all the answers

    What limitation does a quasi-experiment address when random assignment is not feasible?

    <p>It still allows for the identification of causal relationships.</p> Signup and view all the answers

    Which of the following demonstrates a common misunderstanding regarding correlation and causation?

    <p>Correlation implies causation without further evidence.</p> Signup and view all the answers

    Why is it important to rule out alternative reasons when assessing the impact of discounts on sales?

    <p>To ensure the observed effects are purely due to the discount.</p> Signup and view all the answers

    Which statement accurately reflects the relationship between correlation and causation?

    <p>Demonstrating correlation requires additional steps to prove causation.</p> Signup and view all the answers

    What is the purpose of causal research as illustrated by the ketchup experiment?

    <p>To determine if the color of ketchup can change consumer behavior.</p> Signup and view all the answers

    In the ketchup consumption experiment, which of the following correctly identifies the independent and dependent variables?

    <p>Independent: ketchup color; Dependent: ketchup consumption.</p> Signup and view all the answers

    How can we differentiate between correlation and causation in the context of the animal poster donation study?

    <p>Random assignment helps establish whether seeing an animal directly influences donation behavior.</p> Signup and view all the answers

    What role does temporal precedence play in establishing a causal relationship in the ketchup experiment?

    <p>It confirms that participants experience the ketchup color before making consumption choices.</p> Signup and view all the answers

    Which aspect of experimental design is compromised when using a quasi-experiment for studying study hours at GU and UW?

    <p>The random assignment of participants to different conditions.</p> Signup and view all the answers

    Study Notes

    Quasi-Experiments

    • A quasi-experiment allows researchers to study cause-and-effect relationships when random assignment isn't possible.
    • It relaxes the random assignment requirement, but still satisfies temporal precedence and correlation.
    • Example: A study comparing study hours of students at GU and UW.

    Causal Research - Example 1

    • Research question: Does ketchup color influence consumption?
    • Hypothesis: Blue ketchup leads to less consumption than red ketchup.
    • Independent variable (treatment): Ketchup color (blue vs. red)
    • Dependent variable (outcome): Ketchup consumption
    • Correlation: Changes in ketchup color should be linked to changes in consumption.
    • Temporal precedence: Participants are given ketchup before recording consumption.
    • Random assignment: Participants are randomly assigned to red or blue ketchup.
    • This research can be conducted as a true experiment.

    Causal Research - Example 2

    • Research question: Does the animal displayed on a poster influence donation amounts?
    • Hypothesis: Cat posters lead to higher donations than dog posters.
    • Independent variable (treatment): Animal on poster (cat vs. dog)
    • Dependent variable (outcome): Amount donated
    • Correlation: Changes in animal displayed should be linked to changes in donation amounts.
    • Temporal precedence: Participants see the poster before making donations.
    • Random assignment: Participants are randomly assigned to see the cat or dog poster.
    • This research can be conducted as a true experiment.

    Experiment Requirements

    • Correlation: Changes in the independent variable should be linked to changes in the dependent variable.
    • Temporal precedence: The independent variable should occur before the dependent variable.
    • Random assignment: Participants should be randomly assigned to different treatment groups to control for potential confounding factors.

    Caveats of Correlation

    • Correlation alone does not prove causation.
    • There might be other factors influencing the observed correlation.
    • Temporal precedence is also necessary to establish causation.

    Caveats of Temporal Precedence

    • Just because one event happened before another doesn't mean it caused it.
    • Other confounding factors could have influenced the outcome.
    • Random assignment is needed to rule out these alternative explanations.

    Caveats of Random Assignment

    • Small sample size can lead to bias.
    • Practical and ethical considerations can make random assignment difficult or impossible.
    • In such cases, quasi-experiments can be used.

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    Description

    Explore the methods and concepts of quasi-experiments and causal research through specific examples. Understand how researchers study cause-and-effect relationships, even in the absence of random assignment. Test your knowledge on critical elements such as variables, correlations, and temporal precedence.

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