Quasi-Experiments and Causal Research
21 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the main purpose of causal research?

  • To perform historical analysis of marketing trends.
  • To identify predictors of future events and their relationships. (correct)
  • To survey large populations for descriptive analysis.
  • To collect qualitative data to understand consumer behavior.
  • In an experiment, which of the following correctly identifies the independent variable?

  • The observed changes in the production output.
  • The results measured after the experiment concludes.
  • The demographic information of the participants.
  • The treatment or condition being manipulated. (correct)
  • Which term best describes the relationship where a change in one variable is associated with a change in another variable?

  • Regression
  • Correlation (correct)
  • Causation
  • Interaction
  • What condition must be met to establish temporal precedence in experimental design?

    <p>The cause must precede the effect in time.</p> Signup and view all the answers

    What is random assignment in experimental design intended to achieve?

    <p>It creates equivalent groups to reduce bias.</p> Signup and view all the answers

    Which of the following scenarios best illustrates the concept of correlation without causation?

    <p>Increased ice cream sales are linked to higher temperatures.</p> Signup and view all the answers

    In the context of causal research, what does the dependent variable represent?

    <p>The outcome that is measured as a response to the treatment.</p> Signup and view all the answers

    Which combination of conditions is considered necessary to establish a causal relationship in an experiment?

    <p>Correlation, temporal precedence, and random assignment.</p> Signup and view all the answers

    Which of the following is necessary to suggest that a discount caused an increase in sales?

    <p>The discount should be present during the increase in sales.</p> Signup and view all the answers

    What does the post hoc fallacy highlight in the context of causal relationships?

    <p>Just because one event occurs before another does not mean it caused that event.</p> Signup and view all the answers

    Which statement correctly differentiates between independent and dependent variables in the context of a discount affecting sales?

    <p>The independent variable is the discount, while the dependent variable is the change in sales.</p> Signup and view all the answers

    What is the primary purpose of conducting a random assignment in experimental design?

    <p>To rule out alternative explanations for the observed outcomes.</p> Signup and view all the answers

    What limitation does a quasi-experiment address when random assignment is not feasible?

    <p>It still allows for the identification of causal relationships.</p> Signup and view all the answers

    Which of the following demonstrates a common misunderstanding regarding correlation and causation?

    <p>Correlation implies causation without further evidence.</p> Signup and view all the answers

    Why is it important to rule out alternative reasons when assessing the impact of discounts on sales?

    <p>To ensure the observed effects are purely due to the discount.</p> Signup and view all the answers

    Which statement accurately reflects the relationship between correlation and causation?

    <p>Demonstrating correlation requires additional steps to prove causation.</p> Signup and view all the answers

    What is the purpose of causal research as illustrated by the ketchup experiment?

    <p>To determine if the color of ketchup can change consumer behavior.</p> Signup and view all the answers

    In the ketchup consumption experiment, which of the following correctly identifies the independent and dependent variables?

    <p>Independent: ketchup color; Dependent: ketchup consumption.</p> Signup and view all the answers

    How can we differentiate between correlation and causation in the context of the animal poster donation study?

    <p>Random assignment helps establish whether seeing an animal directly influences donation behavior.</p> Signup and view all the answers

    What role does temporal precedence play in establishing a causal relationship in the ketchup experiment?

    <p>It confirms that participants experience the ketchup color before making consumption choices.</p> Signup and view all the answers

    Which aspect of experimental design is compromised when using a quasi-experiment for studying study hours at GU and UW?

    <p>The random assignment of participants to different conditions.</p> Signup and view all the answers

    Study Notes

    Quasi-Experiments

    • A quasi-experiment allows researchers to study cause-and-effect relationships when random assignment isn't possible.
    • It relaxes the random assignment requirement, but still satisfies temporal precedence and correlation.
    • Example: A study comparing study hours of students at GU and UW.

    Causal Research - Example 1

    • Research question: Does ketchup color influence consumption?
    • Hypothesis: Blue ketchup leads to less consumption than red ketchup.
    • Independent variable (treatment): Ketchup color (blue vs. red)
    • Dependent variable (outcome): Ketchup consumption
    • Correlation: Changes in ketchup color should be linked to changes in consumption.
    • Temporal precedence: Participants are given ketchup before recording consumption.
    • Random assignment: Participants are randomly assigned to red or blue ketchup.
    • This research can be conducted as a true experiment.

    Causal Research - Example 2

    • Research question: Does the animal displayed on a poster influence donation amounts?
    • Hypothesis: Cat posters lead to higher donations than dog posters.
    • Independent variable (treatment): Animal on poster (cat vs. dog)
    • Dependent variable (outcome): Amount donated
    • Correlation: Changes in animal displayed should be linked to changes in donation amounts.
    • Temporal precedence: Participants see the poster before making donations.
    • Random assignment: Participants are randomly assigned to see the cat or dog poster.
    • This research can be conducted as a true experiment.

    Experiment Requirements

    • Correlation: Changes in the independent variable should be linked to changes in the dependent variable.
    • Temporal precedence: The independent variable should occur before the dependent variable.
    • Random assignment: Participants should be randomly assigned to different treatment groups to control for potential confounding factors.

    Caveats of Correlation

    • Correlation alone does not prove causation.
    • There might be other factors influencing the observed correlation.
    • Temporal precedence is also necessary to establish causation.

    Caveats of Temporal Precedence

    • Just because one event happened before another doesn't mean it caused it.
    • Other confounding factors could have influenced the outcome.
    • Random assignment is needed to rule out these alternative explanations.

    Caveats of Random Assignment

    • Small sample size can lead to bias.
    • Practical and ethical considerations can make random assignment difficult or impossible.
    • In such cases, quasi-experiments can be used.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Related Documents

    Description

    Explore the methods and concepts of quasi-experiments and causal research through specific examples. Understand how researchers study cause-and-effect relationships, even in the absence of random assignment. Test your knowledge on critical elements such as variables, correlations, and temporal precedence.

    More Like This

    Use Quizgecko on...
    Browser
    Browser