Podcast
Questions and Answers
What is the primary goal of quantitative research?
Which of the following data collection methods is typically used in quantitative research?
Qualitative research is primarily useful for which of the following purposes?
Which statement best describes the difference between quantitative and qualitative research methodologies?
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What is a characteristic of qualitative data collection methods?
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Study Notes
Quantitative Research
- Used to quantify problems by generating numerical data or data that can be transformed into statistics
- Tests objective theories by examining the relationship among variables
- Variables can be measured on instruments to generate data for statistical analysis
- Quantifies attitudes, opinions, behaviors, and other defined variables
- Generalizes results from a larger sample population
- Uses measurable data to formulate facts and uncover patterns
- Employs structured data collection methods like: surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations
Qualitative Research
- Mainly experimental and fact-finding
- Explores and understands the meaning individuals or groups ascribe to a social or human problem
- Used to gain an understanding of reasons, opinions, and motivations
- Provides insights into a problem or helps develop ideas or hypotheses for potential quantitative research
- Employs unstructured or semi-structured data collection methods
- Typically uses a small sample
- Common methods include: focus groups, in-depth individual interviews, and participation/observations
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Description
This quiz explores the fundamental differences between quantitative and qualitative research methodologies. It covers key concepts, methods, and applications of both approaches, providing insights into how data collection and analysis vary between them.
