Quantitative vs. Qualitative Research
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Questions and Answers

What is the primary goal of quantitative research?

  • To generate numerical data for analysis (correct)
  • To explore subjective opinions
  • To analyze non-numerical data
  • To conduct in-depth interviews
  • Which of the following data collection methods is typically used in quantitative research?

  • Surveys (correct)
  • Participation observations
  • In-depth individual interviews
  • Focus groups
  • Qualitative research is primarily useful for which of the following purposes?

  • Generalizing results from a large sample
  • Exploring motivations and opinions (correct)
  • Quantifying statistical results
  • Testing theoretical hypotheses
  • Which statement best describes the difference between quantitative and qualitative research methodologies?

    <p>Quantitative research seeks to quantify data, while qualitative research seeks to understand meaning.</p> Signup and view all the answers

    What is a characteristic of qualitative data collection methods?

    <p>They often utilize unstructured techniques.</p> Signup and view all the answers

    Study Notes

    Quantitative Research

    • Used to quantify problems by generating numerical data or data that can be transformed into statistics
    • Tests objective theories by examining the relationship among variables
    • Variables can be measured on instruments to generate data for statistical analysis
    • Quantifies attitudes, opinions, behaviors, and other defined variables
    • Generalizes results from a larger sample population
    • Uses measurable data to formulate facts and uncover patterns
    • Employs structured data collection methods like: surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations

    Qualitative Research

    • Mainly experimental and fact-finding
    • Explores and understands the meaning individuals or groups ascribe to a social or human problem
    • Used to gain an understanding of reasons, opinions, and motivations
    • Provides insights into a problem or helps develop ideas or hypotheses for potential quantitative research
    • Employs unstructured or semi-structured data collection methods
    • Typically uses a small sample
    • Common methods include: focus groups, in-depth individual interviews, and participation/observations

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    Description

    This quiz explores the fundamental differences between quantitative and qualitative research methodologies. It covers key concepts, methods, and applications of both approaches, providing insights into how data collection and analysis vary between them.

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