Quality Function Deployment (QFD) Levels Overview

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Questions and Answers

Which stage in QFD relies on customer requirements to develop and prioritize technical requirements?

  • Process control stage
  • Process design stage
  • Product design stage
  • Performance requirements stage (correct)

What is the purpose of Level 3 in Quality Function Deployment (QFD)?

  • Develop and prioritize technical requirements
  • Identify and prioritize critical parts and assemblies
  • Develop and prioritize process points for better customer satisfaction (correct)
  • Establish process control and inspection methods

In Level 2 of QFD, what is used to identify and prioritize critical parts and assemblies?

  • Customer requirements
  • Competitive assessment
  • Process points
  • Technical requirements (correct)

What is a key step in developing Level 1 QFD according to the text?

<p>Demonstrating relationships between customer requirements and technical design elements (B)</p> Signup and view all the answers

What does the Process control stage in QFD rely on to establish process control and inspection methods?

<p>Process design information (C)</p> Signup and view all the answers

Which step is involved in the development of Level 1 QFD?

<p>Prioritizing customer requirements (A)</p> Signup and view all the answers

What is the main purpose of Quality Function Deployment (QFD)?

<p>To convert customer requirements into functional product design (C)</p> Signup and view all the answers

In Quality Function Deployment (QFD), what does 'Q' stand for?

<p>Quality (B)</p> Signup and view all the answers

Which model or analysis technique is often used to convert customer requirements into functional product design using QFD?

<p>House of Quality (D)</p> Signup and view all the answers

What does 'F' represent in Quality Function Deployment (QFD)?

<p>Functionality (A)</p> Signup and view all the answers

When using Quality Function Deployment (QFD), what is the purpose of 'deployment'?

<p>How to develop the necessary functions and features (A)</p> Signup and view all the answers

What role does the 'House of Quality' play in the Quality Function Deployment (QFD) process?

<p>Converting customer requirements into technical requirements (D)</p> Signup and view all the answers

What is the second step in developing QFD in a restaurant setting?

<p>Identify customer requirements (D)</p> Signup and view all the answers

In the context of QFD, what is the purpose of identifying relationships between customer requirements and technical requirements?

<p>To specify the correlations between the technical requirements (C)</p> Signup and view all the answers

Which gap does the SERVQUAL model focus on primarily?

<p>Gap 5: Customer satisfaction gap (B)</p> Signup and view all the answers

What does the final step (Step 8) in developing QFD involve?

<p>Final evaluation (C)</p> Signup and view all the answers

In QFD, what does Step 6 involve?

<p>Prioritizing customer requirements (C)</p> Signup and view all the answers

Which type of gap does Gap 4 in the SERVQUAL model refer to?

<p>Communication gap (D)</p> Signup and view all the answers

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Study Notes

Quality Function Deployment (QFD)

  • QFD is a tool for converting customer requirements into functional product design
  • It is also called the "House of Quality" or the "Voice of the Customer"
  • QFD consists of four levels:
  • Level 1: Performance requirements stage, focusing on customer requirements to develop and prioritize technical requirements
  • Level 2: Product design stage, focusing on performance requirements to identify and prioritize critical parts and assemblies
  • Level 3: Process design stage, focusing on critical parts and assemblies to develop and prioritize process points that can lead to better customer satisfaction
  • Level 4: Process control stage, focusing on process design information to establish process control and inspection methods

QFD Steps in Developing Level 1 QFD

  • Develop a list of customer requirements
  • Develop a list of technical design elements
  • Demonstrate the relationships between customer requirements and technical design elements
  • Identify the correlations between design elements in the roof of the house
  • Perform a competitive assessment of the customer requirements
  • Prioritize customer requirements
  • Prioritize technical requirements
  • Final evaluation

Product Design Considerations

  • What functions does the customer want in the product?
  • What are the capabilities and limitations of current products?
  • What are the limitations of the materials available to produce the product?
  • Are better materials available?
  • How much will the product cost to make?
  • How much must the product cost to make it successful in the market place?

Generic Steps in Product Design

  • Identify customer requirements
  • Identify technical requirements
  • Identify the relationships between customer requirements and technical requirements
  • Identify the correlations between the technical requirements
  • Competitive assessment of the product
  • Prioritize customer requirements
  • Prioritize technical requirements
  • Final evaluation

Designing Quality into Services

  • SERVQUAL model is used to investigate service quality gaps
  • SERVQUAL instrument focuses on Gap 5: Customer satisfaction gap
  • SERVQUAL model consists of:
    • Gap 1: Customer/marketing research gap
    • Gap 2: Design gap
    • Gap 3: Conformance gap
    • Gap 4: Communication gap
    • Gap 5: Customer satisfaction gap

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