Podcast
Questions and Answers
What is a common characteristic of American-style focus groups?
What is a common characteristic of American-style focus groups?
- Emphasis on exploration
- Less structure to questions
- Analysis before interviews
- Structured procedure (correct)
Which group is more likely to have analysis taking place during and after the group discussions?
Which group is more likely to have analysis taking place during and after the group discussions?
- European-style groups (correct)
- American-style groups
- Conative approach groups
- Cognitive approach groups
What is a distinguishing feature of European researchers following the conative tradition?
What is a distinguishing feature of European researchers following the conative tradition?
- Structured procedure
- Confirmation of known issues
- Emphasis on exploration (correct)
- Analysis before interviews
In American-style focus groups, what is the purpose of the interviews according to the text?
In American-style focus groups, what is the purpose of the interviews according to the text?
What is a key difference between cognitive and conative approaches to focus group discussions?
What is a key difference between cognitive and conative approaches to focus group discussions?
What is one key difference between the European and American approaches to conducting focus groups?
What is one key difference between the European and American approaches to conducting focus groups?
Which type of questioning is associated with the European approach to conducting focus groups?
Which type of questioning is associated with the European approach to conducting focus groups?
What is a characteristic of American-style qualitative research according to the text?
What is a characteristic of American-style qualitative research according to the text?
Which aspect of an interview experience is important for maintaining participants' interest over a longer period, as stated in the text?
Which aspect of an interview experience is important for maintaining participants' interest over a longer period, as stated in the text?
What is a key feature of the European approach to focus groups mentioned in the text?
What is a key feature of the European approach to focus groups mentioned in the text?
What is the primary purpose of European-style qualitative research?
What is the primary purpose of European-style qualitative research?
How does the American-style qualitative research differ from the European style in terms of interviewing technique?
How does the American-style qualitative research differ from the European style in terms of interviewing technique?
Which style of qualitative research focuses on confirming hypotheses derived from other sources?
Which style of qualitative research focuses on confirming hypotheses derived from other sources?
What is a key characteristic of European-style interviewing technique?
What is a key characteristic of European-style interviewing technique?
Why do clients attending American-style research groups often feel they don't need further analysis?
Why do clients attending American-style research groups often feel they don't need further analysis?
What type of decision-makers may have a greater preference for qualitative data to feed artistic decisions?
What type of decision-makers may have a greater preference for qualitative data to feed artistic decisions?
Which type of marketing decisions may require an understanding and representation of the language used by teenagers?
Which type of marketing decisions may require an understanding and representation of the language used by teenagers?
What can help researchers get close to participants and elicit sensitive data?
What can help researchers get close to participants and elicit sensitive data?
In what type of marketing research would questions about corporate performance and plans be considered sensitive?
In what type of marketing research would questions about corporate performance and plans be considered sensitive?
What kind of questions would be examples of personally sensitive issues in marketing research?
What kind of questions would be examples of personally sensitive issues in marketing research?
