The Choice Ch 12

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Questions and Answers

What characterized Charles Bergen's appearance during the visit?

He appeared older than his age due to his speech.

He was dressed in casual wear typical of a publisher.

He wore a formal suit and tie.

He had a hoarse voice and was in his thirties. (correct)

What was David Coronet's main contribution to publishing?

He helped create a series of novels over two decades.

He was known for children's book literature.

He built Goliath Books into a major publisher. (correct)

He primarily focused on marketing and publicity.

Which item on the desk was significant to Joshua Croydon’s legacy?

A statue depicting success.

A typewriter gifted by his wife. (correct)

A series of children's books.

Old publishing contracts.

How did David Coronet react to the surroundings during his visit?

He praised the setting as the 'Tower of Success.' Signup and view all the answers

What does Mark convey about his and Louise’s demeanor during the visit?

They were charming and unpretentious. Signup and view all the answers

What was the initial reaction to the fan letters received from Crazies’?

They caused great concern at first. Signup and view all the answers

What condition was placed on the sale of paperback rights to Goliath Books?

Mark must do promotional activities for the book. Signup and view all the answers

What was the proposed number of copies for the first printing of the paperback edition?

Fifteen million copies. Signup and view all the answers

What event was mentioned as a potential climax to Mark's promotional tour?

A speech at Yankee Stadium. Signup and view all the answers

How did Mark respond to the suggestion of a publicity tour?

He expressed concern about it. Signup and view all the answers

What indicates that Mark's book has achieved notable success?

Receiving large amounts of fan mail weekly. Signup and view all the answers

What figurative expression did the old man use to describe the authorship of the book?

There was an unseen collaborator. Signup and view all the answers

What was the primary motivation behind Goliath's interest in Mark's book?

To reach a wider audience with practical life advice. Signup and view all the answers

Which of the following best describes Goliath's strategy for distributing Mark's book?

Through a variety of retail outlets nationwide. Signup and view all the answers

How much did David Coronet say he is willing to pay in advance for the paperback rights to Mark's book?

Three million dollars. Signup and view all the answers

Study Notes

Charles Bergen & David Coronet

Charles Bergen, a young publisher, arrived at Mark’s home with David Coronet, president of Goliath Books.
David Coronet is a legendary publishing genius who built Goliath Books into a publishing giant in less than twenty years.

Goliath’s offer

Goliath Books is offering Mark Christopher five million dollars for the paperback rights to his book "A Better Way to Live".
The deal is contingent on Mark agreeing to certain activities in connection with the promotion of the paperback edition.
The offer includes a large-scale promotion, including a 48-day tour visiting 24 major cities, appearances on television and radio shows, and a speech at Yankee Stadium.
The speech will be televised and all proceeds from ticket sales will be donated to Mark's favorite charity.

The book's impact

"A Better Way to Live " is considered a groundbreaking success book by David Coronet, filled with practical suggestions to change lives for the better.
Coronet believes that Mark's book can help lift the country out of apathy and self-pity.
An advance of five million dollars is an unprecedented amount for paperback rights.

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Description

Explore the captivating story of Mark Christopher and his book 'A Better Way to Live'. This quiz delves into the success of Goliath Books and the legendary David Coronet's role in promoting literature. Test your understanding of the publishing world and the impact of marketing in literature.