Podcast
Questions and Answers
Which of the following are goals of psychological science? (Select all that apply)
Which of the following are goals of psychological science? (Select all that apply)
What is a psychological process?
What is a psychological process?
A series of steps that cause changes in a person's thoughts, emotions, or behaviors.
What is the focus of applied social psychology?
What is the focus of applied social psychology?
A theory is considered good if it is simple and can be tested but also needs to explain the phenomenon it attempts to describe.
A theory is considered good if it is simple and can be tested but also needs to explain the phenomenon it attempts to describe.
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What is the WEIRD participant problem in psychology?
What is the WEIRD participant problem in psychology?
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What is the purpose of attribution theory?
What is the purpose of attribution theory?
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Attribution retraining is a therapeutic technique that helps people change their behavior by changing how they explain events and behaviors.
Attribution retraining is a therapeutic technique that helps people change their behavior by changing how they explain events and behaviors.
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Which of the following is NOT a powerful tool in psychology?
Which of the following is NOT a powerful tool in psychology?
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What is the difference between descriptive norms and injunctive norms?
What is the difference between descriptive norms and injunctive norms?
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What is a construct in psychology?
What is a construct in psychology?
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How is a construct operationalized in psychological research?
How is a construct operationalized in psychological research?
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What is internal validity in research?
What is internal validity in research?
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What is ecological validity in research?
What is ecological validity in research?
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How can descriptive norms be operationalized?
How can descriptive norms be operationalized?
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What is a confound in a research study?
What is a confound in a research study?
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What is resentful demoralization and how does it affect research?
What is resentful demoralization and how does it affect research?
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What is diffusion or contamination of treatment in a research study?
What is diffusion or contamination of treatment in a research study?
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What is experimenter bias and how can it influence research?
What is experimenter bias and how can it influence research?
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What are demand characteristics and how can they affect research?
What are demand characteristics and how can they affect research?
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What are historical effects in research?
What are historical effects in research?
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Which of the following is NOT a strength of qualitative research?
Which of the following is NOT a strength of qualitative research?
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Mixed method research combines qualitative and quantitative approaches to gain a more comprehensive understanding of a phenomenon.
Mixed method research combines qualitative and quantitative approaches to gain a more comprehensive understanding of a phenomenon.
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What is random sampling and why is it important?
What is random sampling and why is it important?
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What is random assignment and why is it important?
What is random assignment and why is it important?
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What is purposive sampling and why is it used?
What is purposive sampling and why is it used?
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Light-touch interventions are small, low-cost changes that can encourage people to change their behavior.
Light-touch interventions are small, low-cost changes that can encourage people to change their behavior.
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What are some examples of light-touch interventions?
What are some examples of light-touch interventions?
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What is the difference between personal interventions and programmatic interventions?
What is the difference between personal interventions and programmatic interventions?
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Which of the following is NOT a step in the intervention process?
Which of the following is NOT a step in the intervention process?
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Practical considerations in implementing an intervention should include addressing issues of budget, staffing, communication, and facilities.
Practical considerations in implementing an intervention should include addressing issues of budget, staffing, communication, and facilities.
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Which of the following is NOT a reason why interventions may fail?
Which of the following is NOT a reason why interventions may fail?
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What are the principles of traditional economics?
What are the principles of traditional economics?
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What are the key principles of behavioral economics?
What are the key principles of behavioral economics?
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Which of the following is NOT a nudge principle?
Which of the following is NOT a nudge principle?
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What are the 7 principles of persuasion?
What are the 7 principles of persuasion?
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Nudges often incorporate persuasion principles to subtly influence behavior without restricting choice.
Nudges often incorporate persuasion principles to subtly influence behavior without restricting choice.
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What are the key components of the social norms marketing approach?
What are the key components of the social norms marketing approach?
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What are the 4Ps of marketing used in the social norms marketing approach?
What are the 4Ps of marketing used in the social norms marketing approach?
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What are some examples of how the principles of persuasion are used in nudges?
What are some examples of how the principles of persuasion are used in nudges?
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What is a wise intervention?
What is a wise intervention?
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Wise interventions often include a recursive dynamic that builds over time, allowing for long-lasting change.
Wise interventions often include a recursive dynamic that builds over time, allowing for long-lasting change.
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Which of the following is NOT a condition that affects the effectiveness of wise interventions?
Which of the following is NOT a condition that affects the effectiveness of wise interventions?
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Flashcards
Goals of Psychological Science
Goals of Psychological Science
Describe, predict, identify cause-effect, and explain mechanisms in psychology.
Mechanism
Mechanism
Underlying processes that explain how social behaviors occur, involving cognitive factors and norms.
Psychological Process
Psychological Process
Series of steps causing changes in thoughts, emotions, or behaviors.
Attribution Theory
Attribution Theory
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Internal Validity
Internal Validity
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External Validity
External Validity
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Construct Validity
Construct Validity
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Confound
Confound
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Qualitative Research
Qualitative Research
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Quantitative Research
Quantitative Research
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Random Sampling
Random Sampling
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Random Assignment
Random Assignment
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Nudges
Nudges
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Heavy Handed Interventions
Heavy Handed Interventions
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Reciprocity Principle
Reciprocity Principle
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Scarcity Principle
Scarcity Principle
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History Effects
History Effects
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Demand Characteristics
Demand Characteristics
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Descriptive Studies
Descriptive Studies
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Feasibility in Experimental Design
Feasibility in Experimental Design
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Ethical Dilemmas in Research
Ethical Dilemmas in Research
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Five Steps of the Intervention Process
Five Steps of the Intervention Process
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Outcome Evaluation
Outcome Evaluation
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Behavioral Economics
Behavioral Economics
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Social Norms Marketing
Social Norms Marketing
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Pre-Commitment Strategies
Pre-Commitment Strategies
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Dynamic Norms
Dynamic Norms
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Wise Interventions
Wise Interventions
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Types of Interventions
Types of Interventions
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Study Notes
Practical Theories
- Goal of psychological science: describe/observe, predict, identify cause-effect, explain mechanisms
- Mechanism: underlying psychological process that explains how a particular social behavior occurs. Often involves cognitive factors, emotions, and social norms.
- Psychological Processes: a series of steps that cause changes in thoughts, emotions, or behaviors. Examples include sensation, perception, attention, and memory
- Goals of social psychology: describe/observe, predict, identify cause-effect, explain mechanisms, and control/intervene
- Applied social psychology: identifies and tests interventions based on evidence. Interventions often focus on the psychological mechanism, and are used with individuals and groups. Both lab and field settings are used.
- Theory: a set of ideas to explain/predict outcomes or patterns of behaviour. Theories are used to systematize observations and direct searches for more evidence. New behaviours can be implemented based on the theory.
Scientific Process
- Induction: moving from specific observations to general theories
- Deduction: moving from general theories to specific hypotheses
- Hypothesis: A prediction that specifies a directional relationship between two or more variables.
- Anecdotal evidence: observations that sometimes begin with a personal example, but it is less likely it will be helpful when more people are present
- Scope: some theories explain a particular type of behavior (narrow) or many types (broader)
- Falsifiability/Testability : can be tested and refuted (proved incorrect).
- Parsimony: Theories are better if they are as simple as possible to explain a phenomenon.
- Range or Generalizability: Theories that apply universally to humans, or to a limited set of groups (cultures, genders, ages, personalities). Theories tested on Western, educated, industrialized, democratic participants are common.
Generating/Testing Theories
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Attribution Theory: Explains how we perceive the causes of behavior (ours and others). Attributes are not the actual causes, but rather people's interpretations of the causes. (Example: doing badly on a test may be attributed to a lack of ability by the student, but may be attributed to lack of effort by the teacher).
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Key intervention: attributing poor/bad test performance to a lack of effort instead of a lack of ability can help students learn to improve in future tasks.
Operational Definitions/Variables
- Construct: a conceptual or hypothetical variable that cannot be directly observed. (e.g., love, happiness).
- Operational Definition: translates a construct into a meaningful measure. (e.g., operationalize happiness by measuring self-reported positive emotions)
- Construct Validity: whether an operational definition or measure accurately reflects the construct of interest
- Internal Validity: the extent to which a study can determine a causal link between variables
- External Validity: extent a study's findings can be generalized to other situations, people, or groups. The more generalizable the more externally valid.
- Ecological Validity: the extent that the findings of an experiment can be applied to real world situations/results
Descriptive/Injunctive Norms
- Descriptive Norm: What most people do; what is the usual/expected behavior.
- Injunctive Norm: What is considered to be the socially approved/disapproved behavior.
- Hindsight Bias: results seem far more obvious after the answer or data is known
- Variable: a property of a person, object or event that can vary in quantity or quality.
- Construct: the concept or idea that can not be directly observed, but can be measured with a variable.
Feasibility and Ethics
- Deception (in experimental design): Can only be used if debriefing is possible.
- Ethical Considerations: Doing no harm, deliver benefits, consider dynamic norms, correlations do not imply causation
- Dynamic Norm: how a behaviour changes over time
- Quasi-experiments: the study participant is randomly assigned to a comparison of treatment or control group
- Correlation studies: Measuring different variables and observing the relationship between those variables
- True Experiments(Experimental Designs): Independent variables, random assignment, measuring dependent variables.
Descriptive Studies
- Qualitative Research: Gathering and analyzing non-numerical data to understand people's beliefs, attitudes, and motivations. (e.g., interviews, focus groups)
- Quantitative Research: Gathering and analyzing numerical data to understand patterns and relationships. (e.g., surveys, experiments, statistics)
Qualitative Research/Mixed-Methods
- Mixed Methods: involves both qualitative and quantitative methods to obtain broader insights about a topic. Qualitative provides in-depth context and quantitative methods offer broader insights.
- Qualitative Research: use when understanding the context and deep meaning (e.g., new societal concepts/ideas).
- Randomized sampling: every participant has an equal chance of being selected.
- Random assignment: Participants are randomly assigned to treatment or control conditions to ensure groups are comparable.
Wise Interventions
- Process that influences a people's behavior in a specific direction or choice. Specific conditions impact the effectiveness of wise interventions, for example, the process.
- Psychological process target must be meaningful and measurable.
- Timing of interventions is important.
- Structural changes are important to be considered along with individual changes.
Social Norms Intervention Strategy
- Research and identify existing social norms (Current Norms) to help target behaviors that need to change
- Evaluate target audience (size, readiness, reachability).
- Identify barriers and benefits, and target these to change behavior (Barriers/Benefits)
- Use 4Ps to apply effective approach to behavior change (Place, Price, Product, Promotion
Principles of Persuasion
- Principle 1: Reciprocity
- Principle 2: Scarcity
- Principle 3: Authority
- Principle 4: Consistency
- Principle 5: Liking
- Principle 6: Consensus
- Principle 7: Unity
- Nudges: subtle ways to influence behaviour without restricting choices.
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Description
Explore the fundamental goals and mechanisms in psychological science through this quiz. Learn about the processes that influence social behavior and the role of applied social psychology in devising interventions. Test your understanding of cognitive factors, emotions, and social norms that drive human behavior.