Psychology Theories Overview
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Questions and Answers

Which of the following are goals of psychological science? (Select all that apply)

  • Explain mechanism (correct)
  • Predict (correct)
  • Control/Intervene
  • Identify cause and effect (correct)
  • Describe/Observe (correct)
  • What is a psychological process?

    A series of steps that cause changes in a person's thoughts, emotions, or behaviors.

    What is the focus of applied social psychology?

  • Understanding the underlying psychological mechanisms of social behavior
  • Developing theories to explain social phenomena
  • Focusing on individual behavior in isolation from social context
  • Identifying and testing interventions based on evidence (correct)
  • A theory is considered good if it is simple and can be tested but also needs to explain the phenomenon it attempts to describe.

    <p>True (A)</p> Signup and view all the answers

    What is the WEIRD participant problem in psychology?

    <p>Most research studies in psychology are conducted with participants from Western, Educated, Industrialized, Rich, and Democratic societies.</p> Signup and view all the answers

    What is the purpose of attribution theory?

    <p>To understand how people explain the causes of behavior, both their own and others. It explores how people interpret the reasons behind events and actions.</p> Signup and view all the answers

    Attribution retraining is a therapeutic technique that helps people change their behavior by changing how they explain events and behaviors.

    <p>True (A)</p> Signup and view all the answers

    Which of the following is NOT a powerful tool in psychology?

    <p>Behavioral conditioning (B)</p> Signup and view all the answers

    What is the difference between descriptive norms and injunctive norms?

    <p>Descriptive norms describe what people typically do, while injunctive norms specify what people believe should be done.</p> Signup and view all the answers

    What is a construct in psychology?

    <p>A hypothetical or theoretical variable that cannot be directly observed, but is inferred from a set of measurable behaviors or indicators.</p> Signup and view all the answers

    How is a construct operationalized in psychological research?

    <p>By defining it in terms of observable and measurable behaviors or indicators.</p> Signup and view all the answers

    What is internal validity in research?

    <p>The extent to which a researcher can confidently conclude that the observed changes in a dependent variable are caused by the independent variable, and not by other factors.</p> Signup and view all the answers

    What is ecological validity in research?

    <p>A measure of how well the findings of an experiment can be applied to real-world situations.</p> Signup and view all the answers

    How can descriptive norms be operationalized?

    <p>By measuring how individuals perceive the behaviors or actions of others within a particular group.</p> Signup and view all the answers

    What is a confound in a research study?

    <p>An uncontrolled variable that systematically varies with the independent variable, making it difficult to determine whether the independent variable is the true cause of the observed effects.</p> Signup and view all the answers

    What is resentful demoralization and how does it affect research?

    <p>It occurs when participants in a control group become discouraged after realizing they are not receiving the treatment, leading to reduced effort or motivation.</p> Signup and view all the answers

    What is diffusion or contamination of treatment in a research study?

    <p>It occurs when participants in different conditions interact and share information, causing the control group to unintentionally adopt elements of the treatment.</p> Signup and view all the answers

    What is experimenter bias and how can it influence research?

    <p>It occurs when a researcher's expectations unintentionally influence the study's results.</p> Signup and view all the answers

    What are demand characteristics and how can they affect research?

    <p>They occur when participants guess the purpose of a study and change their behavior accordingly.</p> Signup and view all the answers

    What are historical effects in research?

    <p>They occur when external events that happened during a study influence the results.</p> Signup and view all the answers

    Which of the following is NOT a strength of qualitative research?

    <p>Generalizability (A)</p> Signup and view all the answers

    Mixed method research combines qualitative and quantitative approaches to gain a more comprehensive understanding of a phenomenon.

    <p>True (A)</p> Signup and view all the answers

    What is random sampling and why is it important?

    <p>Random sampling is a method where every individual in a population has an equal chance of being selected for a study.</p> Signup and view all the answers

    What is random assignment and why is it important?

    <p>Random assignment involves randomly assigning participants to different treatment or control groups in an experiment.</p> Signup and view all the answers

    What is purposive sampling and why is it used?

    <p>Purposive sampling involves selecting participants based on specific characteristics or expertise.</p> Signup and view all the answers

    Light-touch interventions are small, low-cost changes that can encourage people to change their behavior.

    <p>True (A)</p> Signup and view all the answers

    What are some examples of light-touch interventions?

    <p>Nudges, reminders, and power poses are examples of light-touch interventions.</p> Signup and view all the answers

    What is the difference between personal interventions and programmatic interventions?

    <p>Personal interventions focus on individual-level changes, while programmatic interventions target group or community-level changes.</p> Signup and view all the answers

    Which of the following is NOT a step in the intervention process?

    <p>Conduct an experiment (B)</p> Signup and view all the answers

    Practical considerations in implementing an intervention should include addressing issues of budget, staffing, communication, and facilities.

    <p>True (A)</p> Signup and view all the answers

    Which of the following is NOT a reason why interventions may fail?

    <p>Adequate funding (C)</p> Signup and view all the answers

    What are the principles of traditional economics?

    <p>Traditional economics assumes rational decision-making, perfect self-control, and the ability to make optimal choices when given full information. It also assumes that more options lead to better decisions.</p> Signup and view all the answers

    What are the key principles of behavioral economics?

    <p>Behavioral economics acknowledges that people are influenced by biases and emotions, experience limitations with self-control, and may make suboptimal choices due to mental shortcuts and cognitive biases.</p> Signup and view all the answers

    Which of the following is NOT a nudge principle?

    <p>Social conformity (A)</p> Signup and view all the answers

    What are the 7 principles of persuasion?

    <p>Reciprocity, scarcity, authority, consistency, liking, consensus, and unity.</p> Signup and view all the answers

    Nudges often incorporate persuasion principles to subtly influence behavior without restricting choice.

    <p>True (A)</p> Signup and view all the answers

    What are the key components of the social norms marketing approach?

    <p>Identifying existing social norms, choosing a target behavior, defining the target audience, and evaluating barriers and benefits to changing the behavior.</p> Signup and view all the answers

    What are the 4Ps of marketing used in the social norms marketing approach?

    <p>Place, price, product, and promotion.</p> Signup and view all the answers

    What are some examples of how the principles of persuasion are used in nudges?

    <p>Nudges can utilize reciprocity by offering incentives, scarcity by highlighting limited-time offers, authority by using expert endorsements, and consistency by encouraging public commitments.</p> Signup and view all the answers

    What is a wise intervention?

    <p>A precise tool or exercise that targets a specific psychological process in a real-world setting to promote change.</p> Signup and view all the answers

    Wise interventions often include a recursive dynamic that builds over time, allowing for long-lasting change.

    <p>True (A)</p> Signup and view all the answers

    Which of the following is NOT a condition that affects the effectiveness of wise interventions?

    <p>The availability of a control group (B)</p> Signup and view all the answers

    Flashcards

    Goals of Psychological Science

    Describe, predict, identify cause-effect, and explain mechanisms in psychology.

    Mechanism

    Underlying processes that explain how social behaviors occur, involving cognitive factors and norms.

    Psychological Process

    Series of steps causing changes in thoughts, emotions, or behaviors.

    Attribution Theory

    Explains how individuals perceive the causes of behavior, influencing their self-assessment.

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    Internal Validity

    Extent to which a causal claim can be made about the relationship between variables.

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    External Validity

    Degree to which study results can be applied to other situations, people, or groups.

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    Construct Validity

    Validity of operationalization; does it accurately measure the concept?

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    Confound

    An uncontrolled variable that systematically varies with the independent variable, complicating causal inferences.

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    Qualitative Research

    Method of gathering non-numerical data to understand beliefs and motivations.

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    Quantitative Research

    Measures numerical data for patterns and relationships using surveys and statistics.

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    Random Sampling

    Ensures every individual in a population has an equal chance of selection.

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    Random Assignment

    Participants are randomly placed in treatment or control groups to improve internal validity.

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    Nudges

    Small, low-cost changes to encourage behavior change, preserving individual choice.

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    Heavy Handed Interventions

    Large structural changes aiming to significantly alter behavior and create systemic change.

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    Reciprocity Principle

    People are more likely to act if they feel they receive something in return.

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    Scarcity Principle

    People value things more when they are perceived as scarce or limited.

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    History Effects

    External events during a study that influence results, complicating causal conclusions.

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    Demand Characteristics

    When participants guess a study’s purpose and change their behavior accordingly.

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    Descriptive Studies

    Studies that observe behavior without testing hypotheses or causation.

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    Feasibility in Experimental Design

    Consideration of practical aspects like budget, staffing, and ethics in conducting experiments.

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    Ethical Dilemmas in Research

    Difficulties in balancing participant safety with experimental needs.

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    Five Steps of the Intervention Process

    Identify the problem, find a solution, set goals, implement, and evaluate.

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    Outcome Evaluation

    An assessment of whether a program achieved its intended effects or goals.

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    Behavioral Economics

    Study of how psychological factors influence economic decisions and behaviors.

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    Social Norms Marketing

    Promoting behaviors based on existing social norms to encourage change.

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    Pre-Commitment Strategies

    Encourage people to make commitments in advance to promote follow-through.

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    Dynamic Norms

    Information showing how behaviors are changing over time, impacting actions.

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    Wise Interventions

    Interventions based on psychological theory that aim for specific change processes.

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    Types of Interventions

    Personal and programmatic changes aimed at improving behavior or social issues.

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    Study Notes

    Practical Theories

    • Goal of psychological science: describe/observe, predict, identify cause-effect, explain mechanisms
    • Mechanism: underlying psychological process that explains how a particular social behavior occurs. Often involves cognitive factors, emotions, and social norms.
    • Psychological Processes: a series of steps that cause changes in thoughts, emotions, or behaviors. Examples include sensation, perception, attention, and memory
    • Goals of social psychology: describe/observe, predict, identify cause-effect, explain mechanisms, and control/intervene
    • Applied social psychology: identifies and tests interventions based on evidence. Interventions often focus on the psychological mechanism, and are used with individuals and groups. Both lab and field settings are used.
    • Theory: a set of ideas to explain/predict outcomes or patterns of behaviour. Theories are used to systematize observations and direct searches for more evidence. New behaviours can be implemented based on the theory.

    Scientific Process

    • Induction: moving from specific observations to general theories
    • Deduction: moving from general theories to specific hypotheses
    • Hypothesis: A prediction that specifies a directional relationship between two or more variables.
    • Anecdotal evidence: observations that sometimes begin with a personal example, but it is less likely it will be helpful when more people are present
    • Scope: some theories explain a particular type of behavior (narrow) or many types (broader)
    • Falsifiability/Testability : can be tested and refuted (proved incorrect).
    • Parsimony: Theories are better if they are as simple as possible to explain a phenomenon.
    • Range or Generalizability: Theories that apply universally to humans, or to a limited set of groups (cultures, genders, ages, personalities). Theories tested on Western, educated, industrialized, democratic participants are common.

    Generating/Testing Theories

    • Attribution Theory: Explains how we perceive the causes of behavior (ours and others). Attributes are not the actual causes, but rather people's interpretations of the causes. (Example: doing badly on a test may be attributed to a lack of ability by the student, but may be attributed to lack of effort by the teacher).

    • Key intervention: attributing poor/bad test performance to a lack of effort instead of a lack of ability can help students learn to improve in future tasks.

    Operational Definitions/Variables

    • Construct: a conceptual or hypothetical variable that cannot be directly observed. (e.g., love, happiness).
    • Operational Definition: translates a construct into a meaningful measure. (e.g., operationalize happiness by measuring self-reported positive emotions)
    • Construct Validity: whether an operational definition or measure accurately reflects the construct of interest
    • Internal Validity: the extent to which a study can determine a causal link between variables
    • External Validity: extent a study's findings can be generalized to other situations, people, or groups. The more generalizable the more externally valid.
    • Ecological Validity: the extent that the findings of an experiment can be applied to real world situations/results

    Descriptive/Injunctive Norms

    • Descriptive Norm: What most people do; what is the usual/expected behavior.
    • Injunctive Norm: What is considered to be the socially approved/disapproved behavior.
    • Hindsight Bias: results seem far more obvious after the answer or data is known
    • Variable: a property of a person, object or event that can vary in quantity or quality.
    • Construct: the concept or idea that can not be directly observed, but can be measured with a variable.

    Feasibility and Ethics

    • Deception (in experimental design): Can only be used if debriefing is possible.
    • Ethical Considerations: Doing no harm, deliver benefits, consider dynamic norms, correlations do not imply causation
    • Dynamic Norm: how a behaviour changes over time
    • Quasi-experiments: the study participant is randomly assigned to a comparison of treatment or control group
    • Correlation studies: Measuring different variables and observing the relationship between those variables
    • True Experiments(Experimental Designs): Independent variables, random assignment, measuring dependent variables.

    Descriptive Studies

    • Qualitative Research: Gathering and analyzing non-numerical data to understand people's beliefs, attitudes, and motivations. (e.g., interviews, focus groups)
    • Quantitative Research: Gathering and analyzing numerical data to understand patterns and relationships. (e.g., surveys, experiments, statistics)

    Qualitative Research/Mixed-Methods

    • Mixed Methods: involves both qualitative and quantitative methods to obtain broader insights about a topic. Qualitative provides in-depth context and quantitative methods offer broader insights.
    • Qualitative Research: use when understanding the context and deep meaning (e.g., new societal concepts/ideas).
    • Randomized sampling: every participant has an equal chance of being selected.
    • Random assignment: Participants are randomly assigned to treatment or control conditions to ensure groups are comparable.

    Wise Interventions

    • Process that influences a people's behavior in a specific direction or choice. Specific conditions impact the effectiveness of wise interventions, for example, the process.
    • Psychological process target must be meaningful and measurable.
    • Timing of interventions is important.
    • Structural changes are important to be considered along with individual changes.

    Social Norms Intervention Strategy

    • Research and identify existing social norms (Current Norms) to help target behaviors that need to change
    • Evaluate target audience (size, readiness, reachability).
    • Identify barriers and benefits, and target these to change behavior (Barriers/Benefits)
    • Use 4Ps to apply effective approach to behavior change (Place, Price, Product, Promotion

    Principles of Persuasion

    • Principle 1: Reciprocity
    • Principle 2: Scarcity
    • Principle 3: Authority
    • Principle 4: Consistency
    • Principle 5: Liking
    • Principle 6: Consensus
    • Principle 7: Unity
    • Nudges: subtle ways to influence behaviour without restricting choices.

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    Description

    Explore the fundamental goals and mechanisms in psychological science through this quiz. Learn about the processes that influence social behavior and the role of applied social psychology in devising interventions. Test your understanding of cognitive factors, emotions, and social norms that drive human behavior.

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