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Questions and Answers
Which technique categorizes the Rorschach test under association techniques?
What do completion techniques primarily involve?
Which type of technique is characterized by the respondent completing a narrative or story?
What method is primarily utilized for gathering individual opinions and ideas without critique?
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Which technique is NOT included in thematic techniques as described?
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What is primarily assessed in the word association test within association techniques?
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In construction techniques, what is expected from respondents when using the Thematic Apperception Test (T.A.T.)?
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Which statement accurately distinguishes between thematic and structural techniques in projective methods?
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During the word association test, what does a delayed response from a respondent typically indicate?
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What is the main purpose of projective techniques in psychological assessments?
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Study Notes
Projective Techniques
- Unstructured and indirect questioning, encouraging participants to project underlying motivations, beliefs, attitudes or feelings.
- Goal is to reach the subconscious mind.
Association Techniques
- Try to obtain mental associations between concepts, ideas, or attitudes.
- Examples include word association tests where respondents are presented with words and asked to respond with the first word that comes to mind.
- Answering delay indicates emotional involvement, while no answer signifies a higher level of emotional implication.
Construction Techniques
- Subjects are required to construct a story or art form from provided materials.
- Examples include thematic apperception tests (T.A.T.), third person interpretation, mood board building, and Rorschach inkblot tests.
- Some authors distinguish between thematic techniques (defined theme) and structural techniques (little structure).
- Structural techniques are sometimes considered association techniques due to weak projection.
Completion Techniques
- Participants complete incomplete objects or stimuli in a rational way.
- Examples include sentence completion, paragraph completion, unfinished scenario, and cartoon completion tests.
Ordering or Choice Techniques
- Respondents select or rank objects based on a given criterion from a set of alternatives.
Expression Techniques
- Respondents create an artistic expression.
- Examples include drawing, role-playing, and acting.
Creative Techniques
- Useful for studying ideas and expectations of a group.
- Examples include brainstorming and Delphi techniques.
Biometry
- Observe biological responses of participants to specific stimuli.
- Measure attention, interest, and basic mental processes.
Galvanometer
- Detects and measures electric currents.
- Used to track general arousal levels when participants are exposed to marketing stimuli.
- Measures skin electrical conductivity, which is affected by arousal levels.
Eye Trackers
- Measure the point of gaze or the motion of an eye relative to the head.
- Used to study the experience of viewing pictures, advertisements, signs, packages, and shelf displays.
- Commonly used in marketing research.
Voice Pitch Analysis
- Measures emotional reactions through physiological changes in a person's voice (tension in Larynx).
Neuromarketing
- Based on neuropsychology and uses brain imaging techniques (TAC, RMN, PET, fMRI) to study consumer behavior.
- Used in Market research.
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Description
Explore the fascinating world of projective techniques in psychology. This quiz covers various methods such as association and construction techniques that reveal unconscious motivations and emotional implications through creative responses. Test your understanding of how these techniques are utilized in psychological assessments.
