Questions and Answers
What are the two explanations for conformity?
What is normative social influence?
A form of influence whereby an individual conforms to the majority in order to gain approval and acceptance.
What is informational social influence?
A form of influence which occurs because an individual wants to be right or do the right thing.
Why does normative influence occur?
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What must happen for normative social influence to occur?
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Informational influence changes only public opinion.
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Study Notes
Conformity Explanations
- Conformity is mainly explained by two types of social influence: normative and informational social influence.
Normative Social Influence
- Defined as conforming to the majority to gain approval and acceptance from others.
- Driven by the human need for social acceptance and the avoidance of rejection.
Informational Social Influence
- Occurs when an individual seeks to be correct or do the right thing, believing the majority holds accurate information about reality.
Mechanism Behind Normative Influence
- Normative influence arises from the fundamental social nature of humans, emphasizing the desire for acceptance and conformity within a group.
Conditions for Normative Influence
- Normative social influence requires the individual to feel observed by the group, leading to public conformity without necessarily changing personal beliefs.
Impact on Opinion Change
- Informational social influence can modify both public behavior and private beliefs, reflecting a deeper integration of the group's perceptions.
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Description
Explore the concepts of normative and informational social influence in this quiz on conformity. Understand how social acceptance impacts behavior and the conditions that lead to public conformity. Test your knowledge on the mechanisms of these influences and their effects on opinion change.
