Podcast
Questions and Answers
What type of social influence is more likely to occur in ambiguous situations?
What type of social influence is more likely to occur in ambiguous situations?
- Normative influence
- Informative influence (correct)
- Both normative and informative influence
- None of the above
Normative influence results in both public compliance and private acceptance.
Normative influence results in both public compliance and private acceptance.
False (B)
What are the potential consequences of not conforming to normative influence?
What are the potential consequences of not conforming to normative influence?
Social rejection or disapproval
In __________ influence, individuals conform to the group's view because they believe it represents the correct answer.
In __________ influence, individuals conform to the group's view because they believe it represents the correct answer.
Match the following scenarios with the type of social influence they represent:
Match the following scenarios with the type of social influence they represent:
What primarily motivates normative social influence?
What primarily motivates normative social influence?
Informative social influence occurs when individuals conform to others' behaviors due to a lack of uncertainty.
Informative social influence occurs when individuals conform to others' behaviors due to a lack of uncertainty.
Give an example of normative social influence.
Give an example of normative social influence.
Normative social influence is driven by a desire to avoid __________ consequences.
Normative social influence is driven by a desire to avoid __________ consequences.
Match the type of social influence with its key characteristics:
Match the type of social influence with its key characteristics:
Which factor increases the influence of normative social influence?
Which factor increases the influence of normative social influence?
Individuals are more likely to conform to informative social influence when the situation is clear and straightforward.
Individuals are more likely to conform to informative social influence when the situation is clear and straightforward.
What is the primary difference between normative and informative social influence?
What is the primary difference between normative and informative social influence?
Flashcards
Normative Social Influence
Normative Social Influence
Conforming your behavior to fit in with a group, even if you don't personally agree with the group's actions. You comply publicly to avoid social rejection.
Informative Social Influence
Informative Social Influence
Conforming your behavior because you believe the group is right. You are persuaded by the group's information and adopt both public and private acceptance.
Unambiguous Situations
Unambiguous Situations
Situations where it's clear what the socially approved behavior is, such as a job interview or a funeral.
Ambiguous Situations
Ambiguous Situations
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Public Compliance
Public Compliance
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Overt Compliance
Overt Compliance
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Covert Compliance
Covert Compliance
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Ambiguity
Ambiguity
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Expertise
Expertise
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Social Acceptance
Social Acceptance
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Desire for Accuracy
Desire for Accuracy
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Study Notes
Normative Social Influence
- Defined as the influence of others that leads to conformity to be accepted or liked.
- Driven by a desire to avoid negative social consequences, like disapproval or exclusion.
- Stems from fear of social rejection.
- Focuses on maintaining a positive social image and belonging.
- Manifests as overt (public agreement) or covert (private agreement) compliance.
- Example: A student agreeing with classmates on a political view, even if privately disagreeing, to avoid disapproval.
- Factors include group size, unanimity, and member importance. Larger groups and unanimous groups exert more influence. A single dissenter reduces group influence.
Informative Social Influence
- Influence from others leading to conformity based on their behaviors/views as evidence of reality.
- Driven by the desire to be correct or accurate.
- Driven by uncertainty and the need to determine a correct action.
- Conformity occurs when others are perceived as knowledgeable or competent.
- A key factor is uncertainty or ambiguity.
- Example: Following a path others are taking in a unfamiliar location, interpreting others' behaviour as indicating the correct way.
- Factors include situation ambiguity, others' expertise, and situation importance. More ambiguity leads more reliance on others. More expertise leads to greater conformity from an uncertain perceiver.
Key Differences Between Normative and Informative Social Influence
- Motivation: Normative is motivated by acceptance/liking, while informative is motivated by accuracy.
- Situational factors: Normative is more likely in unambiguous, socially pressured situations; informative is more likely in ambiguous/uncertain situations.
- Behavioural responses: Normative involves public compliance with potential lack of private acceptance; informative involves both public and private acceptance.
- Consequences of nonconformity: Normative leads to social rejection/disapproval; informative leads to misjudging the appropriate course of action.
Examples of Social Influence In Action
- Jury decisions: Jury members might conform due to acceptance-seeking or perceived accuracy of the majority opinion.
- Fashion trends: Individuals adopt trends for social fit or perceived desirability.
- Responses to emergency situations: Bystanders hesitate due to fear of disapproval (normative influence) or look to others for cues (informative influence).
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