19 Questions
What was the location of the original Milgram study conducted in 1963?
Yale University
Who served as the 'Teacher' in the Milgram experiment?
Participants
At which voltage level did the learner in the Milgram study first mention 'It hurts!'?
150-180
What motivated most subjects to continue obeying the experimenter in the Milgram study?
Self-enhancement motivation
What led to a drop in the percentage of teachers who continued to obey during the Milgram study?
'Heart trouble'
Which type of influence was demonstrated when subjects were concerned about their appearance before the experimenter in the Milgram study?
Normative Social Influence
In the Asch Line Judgment Studies, what percentage of participants conformed on all trials?
7%
What is the normative function of social influence characterized by?
Public compliance without private acceptance
How does the role of majority size affect social influence?
Three or larger majorities have an equal effect
Which factor enhances the effectiveness of a unanimous majority according to the text?
Presence of a 'true partner'
What did the average person conform to in the Asch Line Judgment Studies?
33% of the trials
Which type of social influence involves both public compliance and private acceptance?
Informational function
Which technique is associated with the concept of 'Self-Justification'?
Foot-in-the-door technique
What percentage of participants gave the maximum shock level when the learner was heard protesting in the movie version?
65%
In which scenario did only 3% of participants select the level of shock?
Participant selects level of shock
Which factor did Milgram identify as having an influence but being overpowered by the situation?
Personality
What percentage of participants gave the maximum shock level when the learner stated they would only do the study if let out when they wanted to be?
40%
What was the percentage of participants delivering the maximum shock level when a non-conforming confederate was part of the experiment?
10%
In which location did 48% of participants give the maximum shock level?
Done in working-class neighborhood of Bridgeport, CT
Test your knowledge on social influence with this quiz focusing on the two types: the informational function and the normative function. Find out how well you understand concepts like public compliance, private acceptance, and Asch Line Judgment Studies.
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