Psychology Chapter 9: Social Influence Examples

Study Notes

Social influence involves using social power to change others' attitudes or behaviors.
Authority figures, such as teachers with expertise, can enhance the effectiveness of persuasive arguments.

Conformity

Conformity is the adjustment of behavior or thinking to align with group standards.
Factors encouraging conformity include the desire for acceptance and social order.

Compliance

Compliance is the agreement to requests influenced by factors like believability, likability, and social feedback.
Celebrity endorsements in advertising often increase consumer compliance based on admiration for the celebrity.

Obedience

Obedience is changing opinions or actions due to directives from authority figures.
An example is a senator voting as instructed by the president, despite personal disagreement.

This influence occurs when individuals look to the behavior of others in uncertain situations for guidance.
An illustration is observing how others behave at an unfamiliar event to determine appropriate reactions.

Normative influence drives behavior aimed at gaining approval or avoiding disapproval from others.
Applauding during a play to fit in, despite personal feelings, exemplifies this influence.

Internalization

Internalization is the process through which children naturally learn rules and behaviors from social contexts.
Children adapt their behavior by observing their surroundings, such as home and school environments.

Norm of Reciprocity

The norm of reciprocity dictates that positive actions generally lead to more positive responses, and negative actions lead to negative repercussions.
A birthday gift typically prompts a return gift, while negative interactions can escalate retaliatory behaviors.

Foot-In-the-Door Technique

The foot-in-the-door technique involves making a small request followed by a larger one, capitalizing on compliance patterns.
This psychological strategy is linked to the principle of gradual commitment.

Description

This quiz focuses on Chapter 9 of Psychology, which covers the concept of social influence. It explores how individuals and groups can impact the attitudes and behaviors of others through various forms of social power, illustrated with key examples. Test your understanding of these principles with flashcards designed to enhance your knowledge.