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Questions and Answers
What is the primary purpose of measuring the effectiveness of the promotional program?
What is the primary purpose of measuring the effectiveness of the promotional program?
- To analyze the customer demographics
- To assess the return on investment (ROI) (correct)
- To evaluate the employee satisfaction
- To determine the total sales revenue
Which factor is NOT typically considered when measuring the effectiveness of a promotional program?
Which factor is NOT typically considered when measuring the effectiveness of a promotional program?
- Market research data
- Customer feedback
- Employee training programs (correct)
- Competitor's promotional activities
What is a potential drawback of relying solely on sales revenue to measure the effectiveness of a promotional program?
What is a potential drawback of relying solely on sales revenue to measure the effectiveness of a promotional program?
- Unavailability of cost data
- Difficulty in analyzing market trends
- Lack of employee engagement
- Inability to assess customer satisfaction (correct)
When measuring the effectiveness of a promotional program, which factor is commonly considered?
When measuring the effectiveness of a promotional program, which factor is commonly considered?
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What is a potential drawback of relying solely on social media metrics to measure the effectiveness of a promotional program?
What is a potential drawback of relying solely on social media metrics to measure the effectiveness of a promotional program?
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Why is it important to consider customer perception when measuring the effectiveness of a promotional program?
Why is it important to consider customer perception when measuring the effectiveness of a promotional program?
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