Promotional Program Effectiveness
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Questions and Answers

What is the primary purpose of measuring the effectiveness of the promotional program?

  • To analyze the customer demographics
  • To assess the return on investment (ROI) (correct)
  • To evaluate the employee satisfaction
  • To determine the total sales revenue

    • Which factor is NOT typically considered when measuring the effectiveness of a promotional program?

  • Market research data
  • Customer feedback
  • Employee training programs (correct)
  • Competitor's promotional activities

    • What is a potential drawback of relying solely on sales revenue to measure the effectiveness of a promotional program?

  • Unavailability of cost data
  • Difficulty in analyzing market trends
  • Lack of employee engagement
  • Inability to assess customer satisfaction (correct)

    • When measuring the effectiveness of a promotional program, which factor is commonly considered?

    <p>Customer engagement</p> Signup and view all the answers

    What is a potential drawback of relying solely on social media metrics to measure the effectiveness of a promotional program?

    <p>Inability to measure brand awareness</p> Signup and view all the answers

    Why is it important to consider customer perception when measuring the effectiveness of a promotional program?

    <p>To gauge customer loyalty</p> Signup and view all the answers

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