Promotional Program Effectiveness

To analyze the customer demographics

To assess the return on investment (ROI) (correct)

To evaluate the employee satisfaction

To determine the total sales revenue

Market research data

Customer feedback

Employee training programs (correct)

Competitor's promotional activities

Unavailability of cost data

Difficulty in analyzing market trends

Lack of employee engagement

Inability to assess customer satisfaction (correct)

<p>Customer engagement</p> Signup and view all the answers

<p>Inability to measure brand awareness</p> Signup and view all the answers

<p>To gauge customer loyalty</p> Signup and view all the answers