Podcast
Questions and Answers
What is the primary purpose of explaining moral and legal principles for contests and promotions in Canada?
What is the primary purpose of explaining moral and legal principles for contests and promotions in Canada?
What was the consequence of the radio station's contest in the 'Hold your Wee for a Wii' news story?
What was the consequence of the radio station's contest in the 'Hold your Wee for a Wii' news story?
What was the issue with the Tim Hortons' Roll Up The Rim To Win contest?
What was the issue with the Tim Hortons' Roll Up The Rim To Win contest?
What is a risk associated with hosting contests, as seen in the Pepsi and the Harrier Jet commercial?
What is a risk associated with hosting contests, as seen in the Pepsi and the Harrier Jet commercial?
Signup and view all the answers
What was the outcome of the Dairy Farmers of Ontario's Ticking Milk Bomb contest?
What was the outcome of the Dairy Farmers of Ontario's Ticking Milk Bomb contest?
Signup and view all the answers
What was the consequence of the 'Coalition 349' marketing disaster in Pepsi Philippines?
What was the consequence of the 'Coalition 349' marketing disaster in Pepsi Philippines?
Signup and view all the answers
Why is it important to beta test a contest before launch?
Why is it important to beta test a contest before launch?
Signup and view all the answers
What is a key takeaway from the textbook examples of poorly executed contests and sweepstakes?
What is a key takeaway from the textbook examples of poorly executed contests and sweepstakes?
Signup and view all the answers
Why is it important to seek advice from a contest lawyer when providing a contest or sweepstakes?
Why is it important to seek advice from a contest lawyer when providing a contest or sweepstakes?
Signup and view all the answers
What is the penalty for a first-time offence of violating the Competition Act as an individual?
What is the penalty for a first-time offence of violating the Competition Act as an individual?
Signup and view all the answers
What is an important consideration when creating contest rules?
What is an important consideration when creating contest rules?
Signup and view all the answers
What is a key requirement for contests and sweepstakes?
What is a key requirement for contests and sweepstakes?
Signup and view all the answers
What should be stated in the contest rules?
What should be stated in the contest rules?
Signup and view all the answers
What is the purpose of posting contest rules in an easily accessible location?
What is the purpose of posting contest rules in an easily accessible location?
Signup and view all the answers
What should be done with winning prizes?
What should be done with winning prizes?
Signup and view all the answers
Why is it important to test out a contest concept?
Why is it important to test out a contest concept?
Signup and view all the answers
Study Notes
Contests and Promotions in Canada
- Contests and promotions are contracts between promoters and participants, subject to legal rules and guidelines.
- Clear and concise ground rules are essential; poorly worded rules can lead to courts ruling in favor of participants.
Legal Principles and Responsibilities
- Marketers have legal responsibilities when hosting contests in Canada, including moral and legal principles.
- Legal counsel is necessary when hosting contests to ensure compliance with laws and regulations.
Examples of Contests Gone Wrong
- Hold Your Wee for a Wii: A radio station's contest led to the death of a contestant, resulting in a $16.5 million settlement to the family.
- Tim Hortons' Roll Up The Rim To Win: The company favored a 10-year-old girl in a dispute, avoiding a DNA sample request from the other girl's lawyer.
- Pepsi and the Harrier Jet: A commercial led to professional contestants exploiting loopholes in the contest.
- Dairy Farmers of Ontario - The Ticking Milk Bomb: A consumer mistake led to a bomb squad evacuation at the Eaton's Centre.
- Pepsi Philippines - "Coalition 349": A contest led to violence, injuries, and five deaths, resulting in class action lawsuits.
Guidelines for Contests and Sweepstakes
- Seek advice from a contest lawyer to ensure compliance with provincial and national laws.
- Fully disclose all rules, prizes, and odds of winning.
- Post rules that can be easily found and understood by consumers.
- Ensure winning prizes are awarded promptly with no delays.
- Selection of participants or distribution of prizes must be based on skill or by random chance.
Consequences of Violating the Competition Act
- First-time offenses can lead to fines of up to 750,000forindividualsand750,000 for individuals and 750,000forindividualsand10,000,000 for corporations.
- Repeat offenses can lead to increased penalties, up to 1,000,000forindividualsand1,000,000 for individuals and 1,000,000forindividualsand15,000,000 for corporations.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz covers the moral and legal principles for contests and promotions in Canada, including the marketer's legal responsibilities and need for legal counsel.