10 Questions
What is the main factor that determines the price of a product in commerce?
The buyer's willingness to pay and the seller's willingness to accept
Which of the following is NOT a medium in promoting a product?
Social Media
What is the primary goal of promotion in marketing?
To create an awareness and attract consumers to buy the product
What is the primary role of a salesperson in personal selling?
To match the benefits of the product to the client's needs
What is the main difference between public relations and advertising?
Advertising is paid for, while public relations is not
What is the result of effective personal selling?
Development of longstanding client relationships
What is the term used to describe the complete set of activities that communicate a product, brand, or service to the user?
Promotion
What is the purpose of promotional mix?
To induce the consumers to buy the product, in preference over others
What is the key difference between advertising and personal selling?
Personal selling is a one-on-one interaction, while advertising is a mass communication
What is the benefit of using public relations in marketing?
It shares information with the public using platforms that do not require a payment
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