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Marketing Communications: Sales Promotions and Direct Marketing

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Marketing Communications: Sales Promotions and Direct Marketing

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Questions and Answers

What is the main factor that determines the price of a product in commerce?

The buyer's willingness to pay and the seller's willingness to accept (correct)

The marketing strategy

The cost of production

The quality of the product

Which of the following is NOT a medium in promoting a product?

Social Media (correct)

Radio

Word of Mouth

Generic

What is the primary goal of promotion in marketing?

To reduce prices

To increase advertising

To create an awareness and attract consumers to buy the product (correct)

To increase production costs

What is the primary role of a salesperson in personal selling?

To match the benefits of the product to the client's needs Signup and view all the answers

What is the main difference between public relations and advertising?

Advertising is paid for, while public relations is not Signup and view all the answers

What is the result of effective personal selling?

Development of longstanding client relationships Signup and view all the answers

What is the term used to describe the complete set of activities that communicate a product, brand, or service to the user?

Promotion Signup and view all the answers

What is the purpose of promotional mix?

To induce the consumers to buy the product, in preference over others Signup and view all the answers

What is the key difference between advertising and personal selling?

Personal selling is a one-on-one interaction, while advertising is a mass communication Signup and view all the answers

What is the benefit of using public relations in marketing?

It shares information with the public using platforms that do not require a payment Signup and view all the answers