Podcast
Questions and Answers
What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?
What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?
- Advertising
- Promotion (correct)
- Sales promotion
- Publicity/public relations
Which element of the promotional mix involves non-personal communication through various media?
Which element of the promotional mix involves non-personal communication through various media?
- Advertising (correct)
- Sales promotion
- Personal selling
- Publicity/public relations
What are the traditional elements of the promotional mix?
What are the traditional elements of the promotional mix?
- Direct marketing, advertising, sales promotion, personal selling
- Advertising, sales promotion, direct marketing, interactive media
- Advertising, sales promotion, publicity/public relations, personal selling (correct)
- Sales promotion, publicity/public relations, personal selling, direct marketing
Which major promotional-mix element is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
Which major promotional-mix element is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
What is implicit communication through the various elements of the marketing mix considered as?
What is implicit communication through the various elements of the marketing mix considered as?
What do modern-day marketers use to communicate with their target markets as major promotional-mix elements?
What do modern-day marketers use to communicate with their target markets as major promotional-mix elements?
What is the primary characteristic of advertising as mentioned in the passage?
What is the primary characteristic of advertising as mentioned in the passage?
How has advertising been traditionally viewed in terms of reaching the target market?
How has advertising been traditionally viewed in terms of reaching the target market?
What is expected to change in advertising in the next 10-20 years?
What is expected to change in advertising in the next 10-20 years?
In the traditional view, what is the role of the message receiver (target market) in advertising?
In the traditional view, what is the role of the message receiver (target market) in advertising?
What is a challenge posed by the traditional mass promotion approach of advertising?
What is a challenge posed by the traditional mass promotion approach of advertising?
What is changing in terms of enabling immediate response to advertising messages?
What is changing in terms of enabling immediate response to advertising messages?
For major consumer products companies, what may smaller companies with limited budgets be forced to focus on when creating an advertising campaign?
For major consumer products companies, what may smaller companies with limited budgets be forced to focus on when creating an advertising campaign?
What is the first important decision involved in creating an advertising campaign?
What is the first important decision involved in creating an advertising campaign?
Which broad objective can advertising be used to address?
Which broad objective can advertising be used to address?
What is considered important and should be well understood by all marketers according to the passage?
What is considered important and should be well understood by all marketers according to the passage?
What are the two options for handling advertising campaigns mentioned in the passage?
What are the two options for handling advertising campaigns mentioned in the passage?
What is intensely evaluated for major consumer products companies when creating an advertising campaign?
What is intensely evaluated for major consumer products companies when creating an advertising campaign?
What is a common objective of persuasive advertising in the competitive stage?
What is a common objective of persuasive advertising in the competitive stage?
In which stage of the product life cycle does informing advertising play a heavy role?
In which stage of the product life cycle does informing advertising play a heavy role?
Which type of reminder advertising seeks to assure current purchasers that they have made the right choice?
Which type of reminder advertising seeks to assure current purchasers that they have made the right choice?
What does advertising play a prominent role in informing customers about when it comes to new and existing products?
What does advertising play a prominent role in informing customers about when it comes to new and existing products?
When can advertising be used to let the market know of price reductions?
When can advertising be used to let the market know of price reductions?
In what stage of the product life category does informative advertising aim to build primary demand?
In what stage of the product life category does informative advertising aim to build primary demand?
What does persuasive advertising become important in the competitive stage for a company's objective to build?
What does persuasive advertising become important in the competitive stage for a company's objective to build?
What is an example of a message that advertising can be used to inform customers about when it comes to existing products?
What is an example of a message that advertising can be used to inform customers about when it comes to existing products?
