13 Questions
What is a product?
Anything that satisfies a want or need
At which product level is the fundamental benefit or service sought by the customer represented?
Core Benefit
Which product level involves providing additional features and benefits beyond customer expectations?
Augmented Product
What is the potential product level focused on?
Exceeding customer expectations
Which of the following is an example of a durable good?
Smartphone
Which product classification scheme includes products with a short lifespan and those that do not have physical attributes?
Nondurable goods
What type of goods are soft drinks, soaps, and newspapers considered?
Convenience goods
Which category of convenience goods includes goods that are purchased on a regular basis?
Staples
What type of goods are chocolates, candies, and potato chips classified as?
Impulse goods
Which category of shopping goods involves more time and effort in the decision-making process?
Heterogeneous shopping goods
What do we call goods that possess unique characteristics or qualities that make them stand out from other products in the market?
Specialty goods
Which category of industrial goods is used in the production process to create finished goods or products?
Material and parts goods
What are basic substances in their natural state that are used in the manufacturing process to create finished goods called?
Raw materials
This quiz covers the concept of a product and its levels, including core benefits, basic products, expected products, augmented products, and potential products. It also explores how products can satisfy customer wants and needs in various forms.
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