Podcast
Questions and Answers
What is a product?
What is a product?
- Only services and experiences
- Only physical goods
- Only information and ideas
- Anything that satisfies a want or need (correct)
At which product level is the fundamental benefit or service sought by the customer represented?
At which product level is the fundamental benefit or service sought by the customer represented?
- Core Benefit (correct)
- Augmented Product
- Basic Product
- Expected Product
Which product level involves providing additional features and benefits beyond customer expectations?
Which product level involves providing additional features and benefits beyond customer expectations?
- Core Benefit
- Augmented Product (correct)
- Basic Product
- Expected Product
What is the potential product level focused on?
What is the potential product level focused on?
Which of the following is an example of a durable good?
Which of the following is an example of a durable good?
Which product classification scheme includes products with a short lifespan and those that do not have physical attributes?
Which product classification scheme includes products with a short lifespan and those that do not have physical attributes?
What type of goods are soft drinks, soaps, and newspapers considered?
What type of goods are soft drinks, soaps, and newspapers considered?
Which category of convenience goods includes goods that are purchased on a regular basis?
Which category of convenience goods includes goods that are purchased on a regular basis?
What type of goods are chocolates, candies, and potato chips classified as?
What type of goods are chocolates, candies, and potato chips classified as?
Which category of shopping goods involves more time and effort in the decision-making process?
Which category of shopping goods involves more time and effort in the decision-making process?
What do we call goods that possess unique characteristics or qualities that make them stand out from other products in the market?
What do we call goods that possess unique characteristics or qualities that make them stand out from other products in the market?
Which category of industrial goods is used in the production process to create finished goods or products?
Which category of industrial goods is used in the production process to create finished goods or products?
What are basic substances in their natural state that are used in the manufacturing process to create finished goods called?
What are basic substances in their natural state that are used in the manufacturing process to create finished goods called?
