Customer-Value Hierarchy in Marketing Quiz
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Questions and Answers

What is the customer - Value hierarchy used for in marketing?

  • To measure customer satisfaction with the product range
  • To identify the different levels of value perceived by the customer (correct)
  • To analyze the production levels of different products
  • To determine the cost of products for the customer
  • How does the customer - Value hierarchy benefit marketing strategies?

  • By determining the geographical distribution of products
  • By reducing the production costs for different product levels
  • By enabling the creation of products that align with customer preferences (correct)
  • By increasing the advertising budget for popular products
  • Which of the following best describes the purpose of understanding Product levels in marketing?

  • To calculate the profit margins for different products
  • To develop effective product strategies based on customer perception (correct)
  • To assess the popularity of different products in the market
  • To estimate the production costs for various product levels
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