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Questions and Answers
What are the three key components of product-level marketing strategy?
What are the three key components of product-level marketing strategy?
- Product Vision/Mission/Goals, Target market segments, Sales and distribution
- Product Vision/Mission/Goals, Target market segments, Advertising and promotion
- Product Vision/Mission/Goals, Target market segments, Market research and analysis
- Product Vision/Mission/Goals, Target market segments, Compelling Value Proposition/Positioning/Branding (correct)
What should Brand Managers or Product Managers do if they have been given the mandate to make the brand or product more successful in the marketplace?
What should Brand Managers or Product Managers do if they have been given the mandate to make the brand or product more successful in the marketplace?
- Delegate the analysis to a market research firm
- Undertake a critical analysis of the chances of success and determine the strategic approach (correct)
- Focus solely on advertising and promotion
- Rely on gross data provided by the corporate group
What should Brand Managers or Product Managers do if the mandate is based on gross data?
What should Brand Managers or Product Managers do if the mandate is based on gross data?
- Take the analysis a little deeper and ask more specific questions (correct)
- Rely on the gross data without further analysis
- Delegate the analysis to a market research firm
- Focus solely on advertising and promotion
What is the role of a Brand Manager (BM) or Product Manager (PM) in making a brand or product more successful in the marketplace?
What is the role of a Brand Manager (BM) or Product Manager (PM) in making a brand or product more successful in the marketplace?
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What information should Brand Managers or Product Managers consider when making a brand or product more successful in the marketplace?
What information should Brand Managers or Product Managers consider when making a brand or product more successful in the marketplace?
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