Product-Level Marketing Strategy Quiz
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Questions and Answers

What are the three key components of product-level marketing strategy?

  • Product Vision/Mission/Goals, Target market segments, Sales and distribution
  • Product Vision/Mission/Goals, Target market segments, Advertising and promotion
  • Product Vision/Mission/Goals, Target market segments, Market research and analysis
  • Product Vision/Mission/Goals, Target market segments, Compelling Value Proposition/Positioning/Branding (correct)

    • What should Brand Managers or Product Managers do if they have been given the mandate to make the brand or product more successful in the marketplace?

  • Delegate the analysis to a market research firm
  • Undertake a critical analysis of the chances of success and determine the strategic approach (correct)
  • Focus solely on advertising and promotion
  • Rely on gross data provided by the corporate group

    • What should Brand Managers or Product Managers do if the mandate is based on gross data?

  • Take the analysis a little deeper and ask more specific questions (correct)
  • Rely on the gross data without further analysis
  • Delegate the analysis to a market research firm
  • Focus solely on advertising and promotion

    • What is the role of a Brand Manager (BM) or Product Manager (PM) in making a brand or product more successful in the marketplace?

    <p>Undertaking critical analysis, determining the strategic approach, and implementing marketing strategies</p> Signup and view all the answers

    What information should Brand Managers or Product Managers consider when making a brand or product more successful in the marketplace?

    <p>High-level market data and specific analysis</p> Signup and view all the answers

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