13 Questions
Which approach focuses on the product and its specifications first, and later thinks about how to sell it?
Product-oriented approach
What is the advantage of a market-oriented approach over a product-oriented approach?
Anticipating changing needs and wants
What is the aim of customer relationship management (CRM)?
Creating a long-term relationship with customers
Which approach focuses on analyzing customers' needs and wants first, and then tailoring products to fulfill these requirements?
Market-oriented approach
What is the main focus of a product-oriented business?
Quality of the product features
What advantage does a market-oriented approach have over a product-oriented approach?
Anticipating changing needs and wants
Which factor determines whether a product-oriented or market-oriented approach is more suitable for a business?
Market expectations of customers
What is the aim of customer relationship management (CRM)?
Creating long-term customer relationships
What does customer relationship management (CRM) use personal data for?
Emailing newsletters and product information
What is the main focus of a market-oriented business?
Analyzing customers' needs and wants
What does a product-oriented business primarily rely on to be successful in the market?
Quality of the product features
What is the advantage of a market-oriented approach over a product-oriented approach?
Anticipating changing needs and wants
What is the main focus of customer relationship management (CRM)?
Creating long-term customer relationships
Test your knowledge on the differences between product orientation and market orientation in business. Learn about the shift from focusing on product specifications to analyzing customer needs and wants. Discover the benefits of a market-oriented approach in tailoring products to meet customer demands.
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