Product Features vs Benefits

• People buy the benefit they expect to get from a product, not the feature itself.
• Product feature is a general formula, like a car rental endorsement on insurance.
• Benefit is what the client gains.

Key Customer Considerations

• Customers don't know the advantages of insurance products so understanding what the client wants to hear is important.
• The client wants to know what the product can do for them.
• The client wants to know what distinguishes the product from competitors.
• The client wants to know why they should do business with a company.
• The company that can make the client realize the benefits of using the product will have an advantage over its competitors.

Example of Car Rental Endorsement

• Car rental coverage is available in the event of an accident covered by your insurance policy, which is a feature.
• The benefit is that you don't have to take time off work if your vehicle is damaged in an accident.
• Your routine won't be affected.
• You don't have to worry about organizing your life without a car; the company will take care of it quickly.
• You won't have to lose a day's pay or pay $40 to $50 per day to lease a car at your own expense.

Advantages at Several Levels

Organization

• Being the top insurer in Quebec matters.
• Being one of the top 5 insurers in Quebec can be cited as an advantage.
• Proximity to the residence can be an advantage.

Product

• Focus should be on protection as the actual product.
• Endorsements are an advantage.
• Also diversity of products is an advantage.
• Value-added products like road insurance, legal insurance are advantages.

Customer Service

• 24-hour claims service is a customer service feature.
• Office is open evenings and Saturdays
• 98% customer satisfaction rate during claims is high.

Three Types of Advantages

Safety

• Protection and Good claim service
• Always talking to the same person are all advantages related to safety.

Economy

• Rebates and free items represent advantages relating to economy.
• Free additional protection.
• Packages can offer advantages regarding to economy.

Convenience

• Opening the office in evenings and Saturdays means an advantage of convenience.
• Car rental in the event of an accident covered by the policy is convenient.
• No-fee monthly payment method is convenient.
• Office proximity provides convenience.

Policy Characteristics and Advantages

2-Year Policy

• The contract is for 2 years.
• The advantage is that you don't have to worry about your insurance for 2 years, and will give you the best price between now and next year right away.

24/24 Emergency Service

• You can reach a claims expert in the event of major damage.
• You will be assured of the precautions to take in the event of a loss, and the file will be settled more quickly.

Dealing with a Direct Insurer

• There is no intermediary when dealing directly with an insurer.
• You will receive prompt service and documentation in a timely manner.

Dealing with a Broker

• You can compare products and prices from multiple insurers when working with a broker.
• You will have a neutral person to represent you in the event of a claim and they will talk to the same person.

Double Contract (Auto-Home)

• Insuring both contracts with the same company allows you to get a discount on your home insurance and free protection on your car insurance.
• You can save money by insuring both contracts in the same place and get better protection.
• A single deductible and a single story in the event of a claim.

Legal Protection

• This protection enables you to consult a lawyer in various situations.
• Getting financial aid to help you with a legal problem.

Roadside Assistance Protection

• You are entitled to various breakdown services such as boosting, tire changes, opening doors if the keys are left inside, etc.
• You will never be stranded with your car and will feel safe.

FAQ 2

• This endorsement covers your son or daughter when they drive a friend's vehicle.
• If your son or daughter drives someone else's vehicle, they will be insured by your policy.

FAQ 20

• This endorsement allows you to have a vehicle rental for duration of the repair following a claim covered by your contract.
• You will be assured of having a vehicle at all times, even if your car is being repaired as a result of an accident covered by your policy.
• You won't have to go without your vehicle or pay to replace it while it's being repaired.

FAQ 27

• This endorsement allows you to be covered should you drive a rental vehicle or someone else's vehicle that is not insured for damage to the vehicle.
• You can always be sure that you are well covered no matter what vehicle you drive.

FAQ 34

• This protection provides you with $10,000 in the event of death in a car accident.
• Your family will be able to depend on additional support to cover final expenses in the event of your death.

FAQ 43 A to E (Replacement Value)

• This endorsement will allow you to obtain a vehicle of the same year in the event of a total loss accident and no depreciation in the event of a partial loss.
• This will allow you to have a new vehicle without having to spend any money on depreciation due to wear and tear.

Set of protections

• It includes (faq.2-20-27-34 no deductible for hit-and-run and total loss).
• These protections will give you a comprehensive protection package, including numerous riders and safeguards.
• By insuring these endorsements in a package, you save money since these protections are more expensive when sold separately.