Bundle Services Management Tools Quiz
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Questions and Answers

What reflects the rules, regulations, and processes upon which an organization is based?

  • Organizations
  • Services
  • Products
  • Systems (correct)
  • Which of the following is NOT a reason for studying services?

  • Importance of tangible product production (correct)
  • Emergence of e-services transforming industries
  • Focus on developing sustainable marketing practices
  • Growth of the global service company in GDP
  • What is the main activity in a service economy?

  • Manufacturing goods
  • Selling products
  • Developing regulations
  • Providing services (correct)
  • Which supersector includes entities like Resorts and Golf Courses?

    <p>Leisure and Hospitality</p> Signup and view all the answers

    What dominates a service economy in terms of products, according to the text?

    <p>Intangible services</p> Signup and view all the answers

    What invisible part of the model reflects the rules and processes of an organization?

    <p>Systems</p> Signup and view all the answers

    What characteristic describes services that are live in action and cannot be preserved?

    <p>Perishable</p> Signup and view all the answers

    Which scale of market entities do services belong to based on their nature?

    <p>Intangible dominant services</p> Signup and view all the answers

    Why are services considered simultaneously producible and consumable?

    <p>Due to their perishable nature</p> Signup and view all the answers

    What term represents the characteristic of services that vary based on customer demand and cannot be standardized?

    <p>Heterogeneous</p> Signup and view all the answers

    What is the challenging aspect of managing the quality of services compared to tangible products?

    <p>Inseparability of services from the creator-seller</p> Signup and view all the answers

    What is the core benefit of Tide detergent according to the text?

    <p>Cleanliness</p> Signup and view all the answers

    Which of the following categories of complaints is described as 'showing no concern' towards customers?

    <p>Apathy</p> Signup and view all the answers

    In service marketing, what is the term used for employees who briefly interact with customers?

    <p>Agent</p> Signup and view all the answers

    How are customers treated in the category of complaint described as 'Robotism'?

    <p>As inputs into a system that must be processed</p> Signup and view all the answers

    What term is used in the text for employees who are the primary providers of the core service?

    <p>Service provider</p> Signup and view all the answers

    Which of the following is NOT one of the Seven categories of complaints as listed in the text?

    <p>Kindness</p> Signup and view all the answers

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