Bundle Services Management Tools Quiz

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What reflects the rules, regulations, and processes upon which an organization is based?

Organizations

Services

Products

Systems (correct)

Which of the following is NOT a reason for studying services?

Importance of tangible product production (correct)

Emergence of e-services transforming industries

Focus on developing sustainable marketing practices

Growth of the global service company in GDP

What is the main activity in a service economy?

Manufacturing goods

Selling products

Developing regulations

Providing services (correct)

Which supersector includes entities like Resorts and Golf Courses?

Leisure and Hospitality Signup and view all the answers

What dominates a service economy in terms of products, according to the text?

Intangible services Signup and view all the answers

What invisible part of the model reflects the rules and processes of an organization?

Systems Signup and view all the answers

What characteristic describes services that are live in action and cannot be preserved?

Perishable Signup and view all the answers

Which scale of market entities do services belong to based on their nature?

Intangible dominant services Signup and view all the answers

Why are services considered simultaneously producible and consumable?

Due to their perishable nature Signup and view all the answers

What term represents the characteristic of services that vary based on customer demand and cannot be standardized?

Heterogeneous Signup and view all the answers

What is the challenging aspect of managing the quality of services compared to tangible products?

Inseparability of services from the creator-seller Signup and view all the answers

What is the core benefit of Tide detergent according to the text?

Cleanliness Signup and view all the answers

Which of the following categories of complaints is described as 'showing no concern' towards customers?

Apathy Signup and view all the answers

In service marketing, what is the term used for employees who briefly interact with customers?

Agent Signup and view all the answers

How are customers treated in the category of complaint described as 'Robotism'?

As inputs into a system that must be processed Signup and view all the answers

What term is used in the text for employees who are the primary providers of the core service?

Service provider Signup and view all the answers

Which of the following is NOT one of the Seven categories of complaints as listed in the text?

Kindness Signup and view all the answers

Bundle Services Management Tools Quiz

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