Podcast
Questions and Answers
What reflects the rules, regulations, and processes upon which an organization is based?
What reflects the rules, regulations, and processes upon which an organization is based?
- Organizations
- Services
- Products
- Systems (correct)
Which of the following is NOT a reason for studying services?
Which of the following is NOT a reason for studying services?
- Importance of tangible product production (correct)
- Emergence of e-services transforming industries
- Focus on developing sustainable marketing practices
- Growth of the global service company in GDP
What is the main activity in a service economy?
What is the main activity in a service economy?
- Manufacturing goods
- Selling products
- Developing regulations
- Providing services (correct)
Which supersector includes entities like Resorts and Golf Courses?
Which supersector includes entities like Resorts and Golf Courses?
What dominates a service economy in terms of products, according to the text?
What dominates a service economy in terms of products, according to the text?
What invisible part of the model reflects the rules and processes of an organization?
What invisible part of the model reflects the rules and processes of an organization?
What characteristic describes services that are live in action and cannot be preserved?
What characteristic describes services that are live in action and cannot be preserved?
Which scale of market entities do services belong to based on their nature?
Which scale of market entities do services belong to based on their nature?
Why are services considered simultaneously producible and consumable?
Why are services considered simultaneously producible and consumable?
What term represents the characteristic of services that vary based on customer demand and cannot be standardized?
What term represents the characteristic of services that vary based on customer demand and cannot be standardized?
What is the challenging aspect of managing the quality of services compared to tangible products?
What is the challenging aspect of managing the quality of services compared to tangible products?
What is the core benefit of Tide detergent according to the text?
What is the core benefit of Tide detergent according to the text?
Which of the following categories of complaints is described as 'showing no concern' towards customers?
Which of the following categories of complaints is described as 'showing no concern' towards customers?
In service marketing, what is the term used for employees who briefly interact with customers?
In service marketing, what is the term used for employees who briefly interact with customers?
How are customers treated in the category of complaint described as 'Robotism'?
How are customers treated in the category of complaint described as 'Robotism'?
What term is used in the text for employees who are the primary providers of the core service?
What term is used in the text for employees who are the primary providers of the core service?
Which of the following is NOT one of the Seven categories of complaints as listed in the text?
Which of the following is NOT one of the Seven categories of complaints as listed in the text?
