Product Extension vs Ethical Marketing Quiz

Play an AI-generated podcast conversation about this lesson

What does Brand Identity encompass?

Positioning strategy, motivation factors, and sensory information

Consumer evaluation, purchasing decisions, and target audience perceptions

Product features, marketing strategies, and lifestyle analysis

Company's name, logo, design, values, and mission (correct)

How is a Logo defined?

An act of purchasing a product or service

The interpretation of sensory information

A graphic mark for instant recognition (correct)

A company's target audience perception

What does Perception refer to?

Interpreting sensory information from the environment (correct)

Defining a company's brand positioning

Pursuing certain goals through motivation

Tailoring products based on lifestyle analysis

What is the purpose of a Positioning Strategy?

Define how a brand wants to be perceived relative to competitors Signup and view all the answers

What drives individuals to take action according to the text?

Motivation factors involving desires and needs Signup and view all the answers

How does understanding consumers' lifestyles benefit businesses?

Helps tailor products and marketing strategies to meet specific target audience needs Signup and view all the answers

What does green marketing involve?

Promoting products based on their environmental benefits Signup and view all the answers

What is fair trade focused on advocating for?

Fair wages and working conditions Signup and view all the answers

What is the main characteristic of e-commerce?

Buying and selling goods over the internet Signup and view all the answers

What is shopping cart abandonment in the context of e-commerce?

When a customer adds items but does not complete the purchase Signup and view all the answers

What is user experience (UX) related to?

The overall interaction with a website or digital product Signup and view all the answers

What is NOT an element of green marketing?

Increasing energy consumption Signup and view all the answers

What does product extension aim to do?

Introduce variations or extensions of the original product Signup and view all the answers

Which of the following best describes ethical marketing?

Respecting consumer rights and being transparent in advertising Signup and view all the answers

What do ethical considerations in marketing involve?

Ensuring products are safe and beneficial to consumers Signup and view all the answers

What does sustainability in marketing focus on?

Balancing environmental, social, and economic impacts of products Signup and view all the answers

What is the core idea of corporate social responsibility (CSR)?

Contribute positively to society beyond profit maximization Signup and view all the answers

How can a business extend the lifecycle of a product?

By introducing new flavors or sizes Signup and view all the answers

What is the main focus of marketing efforts during the introduction stage of a product?

Building awareness and generating initial demand Signup and view all the answers

Which stage of the product lifecycle is characterized by rapid sales growth and increased competition from other market players?

Growth Stage Signup and view all the answers

What typically happens to sales growth in the maturity stage of the product lifecycle?

Sales growth stabilizes Signup and view all the answers

What may lead to the decline stage of a product's lifecycle according to the text?

Changing consumer preferences or technological advancements Signup and view all the answers

In which stage of the product lifecycle do marketing efforts focus on retaining existing customers and finding new uses for the product?

Maturity Stage Signup and view all the answers

What is a characteristic of the introduction stage in terms of sales?

Low sales due to consumer awareness building Signup and view all the answers