Product Line Extension and Modification Quiz

<p>Consistency of quality</p> Signup and view all the answers

<p>Test marketing</p> Signup and view all the answers

<p>Quality modifications = Changes relating to a product’s dependability and durability Functional modifications = Changes affecting a product’s versatility, effectiveness, convenience, or safety Aesthetic modifications = Changes to the sensory appeal of a product Disruptive innovation = Identifies old technologies that can be exploited in new ways or develops new business models to give customers more than they’ve come to expect from current products in a specific market</p> Signup and view all the answers

<p>Idea generation = Seeking product ideas that will help organizations to achieve objectives Screening = Choosing the most promising ideas for further review Concept testing = Seeking potential buyers’ responses to a product idea Business analysis = Evaluating the potential contribution of a product idea to the firm’s sales, costs, and profits</p> Signup and view all the answers

<p>Level of quality = The amount of quality a product process Consistency of quality = The degree to which a product has the same level of quality over time Product differentiation = Creating and designing products so customers perceive them as different from competing products Product design = How a product is conceived, planned, and produced</p> Signup and view all the answers

<p>Test marketing = Introducing a product on a limited basis to measure the extent to which potential customers will actually buy it Commercialization = Deciding on full-scale manufacturing and marketing plans and preparing budgets Product extension = Development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs Product modification = Change in one or more characteristics of a product</p> Signup and view all the answers

<p>Styling = The physical appearance of a product Functionality = The capability of a product to perform its intended function Level of quality = The amount of quality a product process Product design = How a product is conceived, planned, and produced</p> Signup and view all the answers