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Product Distribution in Marketing Mix

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Questions and Answers

What is the key difference between the One Level Channel and the Two Level Channel?

The geographical locations covered

The types of products sold

The directness of selling to the end consumer

The number of intermediaries involved (correct)

Which type of intermediary does not take title to the products?

Retailers

Agents and Brokers (correct)

Facilitators

Wholesalers

What is the main role of a retailer in the distribution channel?

Negotiating with producers

Promoting and merchandising products (correct)

Taking title to products

Providing storage facilities

What are the five flows that a Marketing Channel performs?

Physical flow, Title flow, Payment flow, Information flow, Promotion flow Signup and view all the answers

What is a key task that Wholesalers perform in the distribution process?

Breakdown 'bulk' buys from producers Signup and view all the answers

What is one of the major objectives of Distribution Channels?

Bearing the risk and reducing the cost Signup and view all the answers

What is the primary function of distribution in the marketing mix?

To make a product or service available for consumption Signup and view all the answers

What is the purpose of a channel of distribution?

To perform activities that move a product from production to consumption Signup and view all the answers

What is the main advantage of using intermediaries in distribution?

They make distribution and selling more efficient Signup and view all the answers

What is a Business-to-Customer (B2C) distribution channel?

A distribution channel between a producer and final consumers Signup and view all the answers

What is a direct distribution channel?

A distribution system that moves products from producers to consumers with no middlemen Signup and view all the answers

What is an indirect distribution channel?

A distribution system that relies on intermediaries to perform most or all distribution functions Signup and view all the answers