Recent Lessons

Show all results for ""

Product Distribution Mix Strategy

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following is NOT a component of a distribution mix?

Deciding on product pricing (correct)
Figuring out how to deliver the product to customers
Choosing the right stores to sell in
Using wholesalers or middle people

What is the primary goal of a well-planned distribution mix?

To make products available to customers in convenient locations (correct)
To reduce the number of customers
To minimize product storage
To increase product prices

What is a distribution mix in business?

A strategy to market products
A plan to manufacture products
A plan to move products or services to customers (correct)
A method to price products

What is a benefit of a well-planned distribution mix?

Keeping costs down by opting for efficient ways of storing and delivering products (A) Signup and view all the answers

What is the main purpose of deciding on the right stores to sell in as part of a distribution mix?

To ensure products are available to customers in convenient locations (A) Signup and view all the answers

What is the result of a good distribution mix for both the business and the customers?

Convenience and cost-effectiveness (D) Signup and view all the answers

What is the primary reason for a business to opt for the most efficient ways of storing and delivering products?

To reduce costs and keep products available to customers (B) Signup and view all the answers

What is the outcome of a poorly planned distribution mix?

Products are not available to customers in convenient locations (C) Signup and view all the answers

What is the benefit of using a combination of distribution channels in a distribution mix?

It allows businesses to reach a wider customer base (B) Signup and view all the answers

What is the key factor in determining how best to deliver products to customers in a distribution mix?

The convenience of customers (D) Signup and view all the answers

Flashcards are hidden until you start studying