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Product Distribution Mix Strategy
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Product Distribution Mix Strategy

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Questions and Answers

Which of the following is NOT a component of a distribution mix?

  • Deciding on product pricing (correct)
  • Figuring out how to deliver the product to customers
  • Choosing the right stores to sell in
  • Using wholesalers or middle people
  • What is the primary goal of a well-planned distribution mix?

  • To make products available to customers in convenient locations (correct)
  • To reduce the number of customers
  • To minimize product storage
  • To increase product prices
  • What is a distribution mix in business?

  • A strategy to market products
  • A plan to manufacture products
  • A plan to move products or services to customers (correct)
  • A method to price products
  • What is a benefit of a well-planned distribution mix?

    <p>Keeping costs down by opting for efficient ways of storing and delivering products</p> Signup and view all the answers

    What is the main purpose of deciding on the right stores to sell in as part of a distribution mix?

    <p>To ensure products are available to customers in convenient locations</p> Signup and view all the answers

    What is the result of a good distribution mix for both the business and the customers?

    <p>Convenience and cost-effectiveness</p> Signup and view all the answers

    What is the primary reason for a business to opt for the most efficient ways of storing and delivering products?

    <p>To reduce costs and keep products available to customers</p> Signup and view all the answers

    What is the outcome of a poorly planned distribution mix?

    <p>Products are not available to customers in convenient locations</p> Signup and view all the answers

    What is the benefit of using a combination of distribution channels in a distribution mix?

    <p>It allows businesses to reach a wider customer base</p> Signup and view all the answers

    What is the key factor in determining how best to deliver products to customers in a distribution mix?

    <p>The convenience of customers</p> Signup and view all the answers

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