Principles of Broadcasting: Introduction and Assessment
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Questions and Answers

What is the literal meaning of broadcasting?

  • A live event on the radio or television
  • Recording a program for future broadcast
  • Transmitting messages through the internet
  • Sending a program out by radio waves (correct)
  • Which technology is NOT mentioned in the overview of broadcasting history?

  • Mobile (correct)
  • Satellite
  • Terrestrial
  • Cable
  • What does the course assessment primarily consist of?

  • Final presentation
  • Practical exam
  • Case study - Essay (correct)
  • Online quiz
  • What does the term 'broadcast economics' refer to?

    <p>Financial aspects of broadcast industry</p> Signup and view all the answers

    Which of the following is NOT a perspective of broadcasting studies?

    <p>Broadcast frequency modulation</p> Signup and view all the answers

    What is the total weightage for the course assessment?

    <p>100%</p> Signup and view all the answers

    What is the primary difference between broadcasting and narrowcasting?

    <p>Broadcasting transmits information to a wide audience, while narrowcasting transmits information to a specific, targeted audience.</p> Signup and view all the answers

    What term is used to describe the cycles per second measured in kiloHertz or gigaHertz for radio signals?

    <p>Frequency modulation</p> Signup and view all the answers

    Who invented the mechanically scanned television system using the spiral-perforated disk to divide a picture into a mosaic of points and lines?

    <p>Paul Nipkow</p> Signup and view all the answers

    When was the first cable TV system introduced?

    <p>1941</p> Signup and view all the answers

    What technology introduced the Digital Video Recorder (DVR)?

    <p>Direct broadcast service (DBS)</p> Signup and view all the answers

    Which system uses analog signals to transmit video and audio?

    <p>Analog system</p> Signup and view all the answers

    What is the term for Western power in media, commercialization, privatization of media, globalization, and transnational media and cultural products?

    <p>Media Imperialism</p> Signup and view all the answers

    What concept involves the integration of TV with the internet and online streaming media?

    <p>Convergence Media Integration</p> Signup and view all the answers

    What does narrowcasting primarily aim to do?

    <p>Reach a specific, targeted audience with tailored content.</p> Signup and view all the answers

    What technology introduced Nielsen ratings?

    <p>VCR</p> Signup and view all the answers

    What is the primary purpose of broadcasting?

    <p>To transmit messages to the mass public through radio or television</p> Signup and view all the answers

    Which technology is NOT mentioned in the overview of broadcasting history?

    <p>Social media broadcasting</p> Signup and view all the answers

    What technology introduced the Digital Video Recorder (DVR)?

    <p>Cable broadcasting</p> Signup and view all the answers

    Which concept involves the integration of TV with the internet and online streaming media?

    <p>Convergence</p> Signup and view all the answers

    What does narrowcasting primarily aim to do?

    <p>Target a limited audience with specialized content</p> Signup and view all the answers

    What does the term 'broadcast economics' refer to?

    <p>The financial aspects of media organization in broadcasting</p> Signup and view all the answers

    What technology was introduced to the broadcasting industry in 1996?

    <p>Direct broadcast service (DBS)</p> Signup and view all the answers

    Which technology was demonstrated by Farnsworth in electronically scanned television images?

    <p>Kinescope</p> Signup and view all the answers

    What was the primary television technology that used analog signals to transmit video and audio?

    <p>Analog system</p> Signup and view all the answers

    What concept involves the integration of TV with the internet and online streaming media?

    <p>Convergence</p> Signup and view all the answers

    Who is credited with inventing the mechanically scanned television system using the spiral-perforated disk to divide a picture into a mosaic of points and lines?

    <p>Nipkow</p> Signup and view all the answers

    What term is used to describe the cycles per second measured in kiloHertz or gigaHertz for radio signals?

    <p>Broadcast frequency</p> Signup and view all the answers

    What technology was introduced for the first time in 1976?

    <p>Nielsen ratings introduced</p> Signup and view all the answers

    Which of the following is NOT a perspective of broadcasting studies?

    <p>Digital video recorder (DVR)</p> Signup and view all the answers

    What marked the beginning of global development of broadcasting?

    <p>Mechanical Television (1880-1930)</p> Signup and view all the answers

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