Principles of Broadcasting: Introduction and Assessment
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Questions and Answers

What is the literal meaning of broadcasting?

  • A live event on the radio or television
  • Recording a program for future broadcast
  • Transmitting messages through the internet
  • Sending a program out by radio waves (correct)

Which technology is NOT mentioned in the overview of broadcasting history?

  • Mobile (correct)
  • Satellite
  • Terrestrial
  • Cable

What does the course assessment primarily consist of?

  • Final presentation
  • Practical exam
  • Case study - Essay (correct)
  • Online quiz

What does the term 'broadcast economics' refer to?

<p>Financial aspects of broadcast industry (B)</p> Signup and view all the answers

Which of the following is NOT a perspective of broadcasting studies?

<p>Broadcast frequency modulation (C)</p> Signup and view all the answers

What is the total weightage for the course assessment?

<p>100% (D)</p> Signup and view all the answers

What is the primary difference between broadcasting and narrowcasting?

<p>Broadcasting transmits information to a wide audience, while narrowcasting transmits information to a specific, targeted audience. (D)</p> Signup and view all the answers

What term is used to describe the cycles per second measured in kiloHertz or gigaHertz for radio signals?

<p>Frequency modulation (D)</p> Signup and view all the answers

Who invented the mechanically scanned television system using the spiral-perforated disk to divide a picture into a mosaic of points and lines?

<p>Paul Nipkow (B)</p> Signup and view all the answers

When was the first cable TV system introduced?

<p>1941 (B)</p> Signup and view all the answers

What technology introduced the Digital Video Recorder (DVR)?

<p>Direct broadcast service (DBS) (C)</p> Signup and view all the answers

Which system uses analog signals to transmit video and audio?

<p>Analog system (A)</p> Signup and view all the answers

What is the term for Western power in media, commercialization, privatization of media, globalization, and transnational media and cultural products?

<p>Media Imperialism (D)</p> Signup and view all the answers

What concept involves the integration of TV with the internet and online streaming media?

<p>Convergence Media Integration (D)</p> Signup and view all the answers

What does narrowcasting primarily aim to do?

<p>Reach a specific, targeted audience with tailored content. (B)</p> Signup and view all the answers

What technology introduced Nielsen ratings?

<p>VCR (B)</p> Signup and view all the answers

What is the primary purpose of broadcasting?

<p>To transmit messages to the mass public through radio or television (D)</p> Signup and view all the answers

Which technology is NOT mentioned in the overview of broadcasting history?

<p>Social media broadcasting (B)</p> Signup and view all the answers

What technology introduced the Digital Video Recorder (DVR)?

<p>Cable broadcasting (C)</p> Signup and view all the answers

Which concept involves the integration of TV with the internet and online streaming media?

<p>Convergence (C)</p> Signup and view all the answers

What does narrowcasting primarily aim to do?

<p>Target a limited audience with specialized content (C)</p> Signup and view all the answers

What does the term 'broadcast economics' refer to?

<p>The financial aspects of media organization in broadcasting (D)</p> Signup and view all the answers

What technology was introduced to the broadcasting industry in 1996?

<p>Direct broadcast service (DBS) (C)</p> Signup and view all the answers

Which technology was demonstrated by Farnsworth in electronically scanned television images?

<p>Kinescope (A)</p> Signup and view all the answers

What was the primary television technology that used analog signals to transmit video and audio?

<p>Analog system (B)</p> Signup and view all the answers

What concept involves the integration of TV with the internet and online streaming media?

<p>Convergence (D)</p> Signup and view all the answers

Who is credited with inventing the mechanically scanned television system using the spiral-perforated disk to divide a picture into a mosaic of points and lines?

<p>Nipkow (C)</p> Signup and view all the answers

What term is used to describe the cycles per second measured in kiloHertz or gigaHertz for radio signals?

<p>Broadcast frequency (B)</p> Signup and view all the answers

What technology was introduced for the first time in 1976?

<p>Nielsen ratings introduced (D)</p> Signup and view all the answers

Which of the following is NOT a perspective of broadcasting studies?

<p>Digital video recorder (DVR) (D)</p> Signup and view all the answers

What marked the beginning of global development of broadcasting?

<p>Mechanical Television (1880-1930) (B)</p> Signup and view all the answers

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