Evolution of Television Broadcasting
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Questions and Answers

How has the method of distributing content changed with the rapid increase in digitization and broadband networking?

  • Content is still distributed over the air using antennae.
  • Content is now distributed exclusively through satellite TV.
  • Content is now distributed only via cable TV networks.
  • Content is now distributed using the internet or IP networks. (correct)

What technology enables IPTV to provide live multicast TV services?

  • Broadband networking (correct)
  • Satellite transmission
  • Analog broadcasting
  • Radio spectrum

How is video content compressed for distribution over the internet according to the text?

  • AVI format
  • MPEG-2 or MPEG-4 formats (correct)
  • QuickTime format
  • WMV format

What does a receiving antenna do in television broadcasting?

<p>Receives the signal and demodulates it (D)</p> Signup and view all the answers

What technology allows unicast VOD services to playback video to viewers' set-top boxes or computers?

<p>IP networks (B)</p> Signup and view all the answers

What has had a significant impact on viewing habits according to the text?

<p>The digitization and broadband networking advancements (C)</p> Signup and view all the answers

What technology allows viewers to record and store data on the hard disk of their PVR?

<p>Personal Video Recorder (C)</p> Signup and view all the answers

How do viewers benefit from having an EPG that includes last month's programmes?

<p>They can watch programmes when they want (B)</p> Signup and view all the answers

What is a concern for content makers due to digital advancements?

<p>Free and easy copying of digital content (D)</p> Signup and view all the answers

Why are advertisers worried in the context of viewers' control over content consumption?

<p>Viewers no longer watch adverts (C)</p> Signup and view all the answers

How are viewers consuming content differently today compared to the past?

<p>On LCD flat screens, PCs, and mobile phones (A)</p> Signup and view all the answers

Which business model is mentioned as a potential replacement for income from advertising or licence fees?

<p>Pay per view (B)</p> Signup and view all the answers

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