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Evolution of Television Broadcasting

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Questions and Answers

How has the method of distributing content changed with the rapid increase in digitization and broadband networking?

Content is still distributed over the air using antennae.

Content is now distributed exclusively through satellite TV.

Content is now distributed only via cable TV networks.

Content is now distributed using the internet or IP networks. (correct)

What technology enables IPTV to provide live multicast TV services?

Broadband networking (correct)

Satellite transmission

Analog broadcasting

Radio spectrum

How is video content compressed for distribution over the internet according to the text?

AVI format

MPEG-2 or MPEG-4 formats (correct)

QuickTime format

WMV format

What does a receiving antenna do in television broadcasting?

Receives the signal and demodulates it Signup and view all the answers

What technology allows unicast VOD services to playback video to viewers' set-top boxes or computers?

IP networks Signup and view all the answers

What has had a significant impact on viewing habits according to the text?

The digitization and broadband networking advancements Signup and view all the answers

What technology allows viewers to record and store data on the hard disk of their PVR?

Personal Video Recorder Signup and view all the answers

How do viewers benefit from having an EPG that includes last month's programmes?

They can watch programmes when they want Signup and view all the answers

What is a concern for content makers due to digital advancements?

Free and easy copying of digital content Signup and view all the answers

Why are advertisers worried in the context of viewers' control over content consumption?

Viewers no longer watch adverts Signup and view all the answers

How are viewers consuming content differently today compared to the past?

On LCD flat screens, PCs, and mobile phones Signup and view all the answers

Which business model is mentioned as a potential replacement for income from advertising or licence fees?

Pay per view Signup and view all the answers