Pricing Policy and Marketing Approach Quiz
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Questions and Answers

What are the monetary components of the price according to the text?

  • Direct: promotional costs, Indirect: training and maintenance
  • Direct: price paid, Indirect: fear of disappointment if the price is high
  • Direct: price paid, Indirect: costs generated by the purchase or consumption of the product (correct)
  • Direct: additional services related to the product purchase, Indirect: the time necessary to find and evaluate the product

    • What is perceived risk related to expected performance called?

  • Physical
  • Financial
  • Functional (correct)
  • Psychological and social

    • Which variable is described as the only one that brings in money for the company?

  • Product policy
  • Promotion
  • Place
  • Pricing policy (correct)

    • What is defined as a tool for communicating the desired market positioning?

    <p>Pricing policy</p> Signup and view all the answers

    Which component of perceived risk is related to fear of appearing incompetent in assessing the price?

    <ul> <li>Psychological and social : fear of appearing incompetent in assessing the price;</li> </ul> Signup and view all the answers

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