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Questions and Answers
What are the monetary components of the price according to the text?
What are the monetary components of the price according to the text?
- Direct: promotional costs, Indirect: training and maintenance
- Direct: price paid, Indirect: fear of disappointment if the price is high
- Direct: price paid, Indirect: costs generated by the purchase or consumption of the product (correct)
- Direct: additional services related to the product purchase, Indirect: the time necessary to find and evaluate the product
What is perceived risk related to expected performance called?
What is perceived risk related to expected performance called?
- Physical
- Financial
- Functional (correct)
- Psychological and social
Which variable is described as the only one that brings in money for the company?
Which variable is described as the only one that brings in money for the company?
- Product policy
- Promotion
- Place
- Pricing policy (correct)
What is defined as a tool for communicating the desired market positioning?
What is defined as a tool for communicating the desired market positioning?
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Which component of perceived risk is related to fear of appearing incompetent in assessing the price?
Which component of perceived risk is related to fear of appearing incompetent in assessing the price?
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