Presentations I - CM4203 2024

Presentations I - CM4203 2024

• Presentations are widely used by organizations, ranging from informal face-to-face briefings to electronically mediated webcasts.
• Virtual presentations remain an important medium, even post-pandemic.

Learning from Experience

• Analyze a recent effective presentation, identifying the contributing elements.
• Analyze a recent ineffective presentation, identifying the contributing factors.

YouTube Videos

• A YouTube video link (https://www.youtube.com/watch?v=UYqKaRSWiCI&feature=emb_logo) is provided for reference.
• Trust and virtual teams are important for all assigned teams.
• Assess nonverbal communication, vocal tone, pace, and scripting of speakers.

Not All Presentations Are Equal

• Presentations, like all communication, need to consider purpose, audience, and context.
• Virtual presentation setups (lighting, background noise) are now also essential.

Types of Presentations

• Informative presentations: Designed to educate the audience.
• Persuasive presentations: Aim to influence the audience to act or believe something.
• Goodwill presentations: Focus on entertaining and validating the audience.
• Most presentations have multiple purposes.

Persuasive Presentations

• Begin persuasive presentations by establishing the "why," rather than the "what" or "how."
• A YouTube link (https://www.youtube.com/watch?v=HjriwYrGL28) featuring Simon Sinek is offered.

Types of Presentations (Continued)

• Various formats exist, including sales pitches, informative sessions, demonstrations, teaching sessions, oratory presentations, political speeches, public interviews, and public/media commentary.

What Makes Presentations Different?

• Presentations require careful audience management.
• Audiences often cannot pause, rewind, or quickly look up information during the session.
• Presenters need to consider how to orientate, guide, and attend to audience needs.

Know Your Audience

• Audience attributes to consider include age, education levels, personal beliefs, occupation, income, socioeconomic status, ethnic background, gender, knowledge of the subject, and attitude toward the subject.

"What It Takes to Give a Great Presentation"

• Use fewer slides and words on each slide.
• Integrate diverse media (photos, videos, images) beyond bullet points.
• Improve vocal delivery skills to create a strong impact.
• Rehearse thoroughly for presentations.
• These tips are from Carmine Gallo, Harvard Business Review.

Preparing to Present

• Insufficient rehearsal time is a significant problem for team presentations, often leading to lost sales opportunities.
• Experienced speakers dedicate one hour of planning and rehearsal time for every minute of presentation time.

Communication Codes

• Verbal, prosodic, paralinguistic, and kinesic codes are used in communication; standing features are also a part of communication.
• Reference is made to Ellis and Beattie (1986).

Types of Speech Delivery

• Common types include impromptu, manuscript, memorized, and extemporaneous presentations.

Building Credibility

• Expertise, dynamism, trustworthiness, and ethics are crucial elements in building credibility.

Expertise

• Demonstrating expertise involves possessing skill, knowledge, or special ability.
• This can come from experience, commitment, or research.
• Dr. John Smith is cited as a relevant authority in this topic.

Dynamism

• Dynamism involves showing enthusiasm and energy about the presentation topic.
• Nonverbal communication plays a significant role in generating dynamism.

Additional Notes

• YouTube link (http://www.youtube.com/watch?v=kvfrVrh76Mk) featuring Steve Jobs is offered.

• Steve Jobs emphasized the importance of simplicity as a form of sophistication.

• "Passion," according to Garr Reynolds (a referenced speaker), is critical for connecting with an audience. Enthusiasm, while important, need appropriate presentation of topics.

Negative Speaking Styles

• Negative attributes include pompous, lethargic, patronizing, overly formal, vague, complex, unsure, irrelevant, and monotonous style.

Positive Speaking Styles

• Positive attributes include warm, friendly, organized, knowledgeable, confident, open and honest, creative, inspiring, and authentic style.

Leadership and Presentation Skills

• Effective leaders know to sound credible, align verbal and nonverbal communication, utilize vocal tonality, and project vocal confidence.

Quotation

• Maya Angelou noted that audiences remember the impact and not the specific content.

Your Purpose

• Define your presentation objectives (inform, teach, motivate, persuade).
• Ensure goals are clear from the start and assessed at the conclusion.
• Thorough research and organization of your topic are key to a successful presentation.

More Informal Style of Presentation

• YouTube link (https://www.youtube.com/watch?v=WqZiBugq4ts) is for HBR on working remotely.

Relevance

• Ensure your presentation is relevant to the audience's needs and interests.

Explore the art of effective presentations in this comprehensive quiz. Analyze both effective and ineffective presentations, assessing contributing elements such as nonverbal communication and virtual setups. Use provided resources to deepen your understanding of communication in various contexts.