Presentations 1 CM4203 2024 PDF

Presentations I Dr. Caoilfhionn Ní Bheacháin CM4203 2024  Organisations make extensive use of presentations, which range from informal face-to-face briefings to electronically mediated webcasts.  Virtual presentations are an increasingly important medium and have remaine...

Presentations I Dr. Caoilfhionn Ní Bheacháin CM4203 2024  Organisations make extensive use of presentations, which range from informal face-to-face briefings to electronically mediated webcasts.  Virtual presentations are an increasingly important medium and have remained so post-pandemic. Learning from experience  Consider a presentation that you recently saw that was very effective. What made it so?  Consider a presentation that you recently saw that was unsuccessful. What made it so?  https://www.youtube.com/watch?v=UYqKaRS W1CI&feature=emb_logo  Trust and Virtual Teams (but relevant for all forms of assigned teams)  Evaluate the speaker’s nvc, speaking voice, pace, scripting, etc. Not all presentations are equal:  As with all communication, think about the following:  Purpose  Audience  Context  These days, you also need to think about your virtual set up (lighting / external noise etc.) Types of Presentation  Informative presentations inform or teach the audience  Persuasive presentations motivate the audience to act or believe  Goodwill presentations entertain and validate the audience  Mostpresentations have more than one purpose Persuasive presentations  Start with the ‘why’ rather than the ‘what’ or the ‘how’.  https://www.youtube.com/watch?v=HjriwYrGL 28  Simon Sinek Types of presentations  Sales pitch / persuasive  Informative  Demonstrating  Teaching  Oratory  Political  Public Interviews  Public / Media Commentary What makes presentations different? You have a captive audience who cannot easily  stop or ‘pause’ the communication flow;  return to or re-read an earlier part of the message;  look up an unknown technical term in the dictionary;  scan through and skip ahead to the end. Therefore, you need to orientate, guide and take care of your audience’s needs! Know Your Audience 1Build Credibility  Age  Education  Personal beliefs  Occupation  Income  Socioeconomic status  Ethnic origin  Gender  Knowledge of the subject  Attitude toward the subject “What it takes to give a great presentation” HBR  Use fewer slides and fewer words on slides.  Don’t use bullet points alone – use photos, videos, and images  Great presenters enhance their vocal delivery  Don’t underestimate the power of your voice to make a positive impression on your audience.  Create Wow moments!  Rehearse (put in the time to make yourself excel)  By Carmine Gallo in the Harvard Business Review Preparing to present….  “Inadequate rehearsal time it the number one problem with team presentations and the main reason that teams lose sales”  (Baldwin 2002: 82)  Good speakers spend one hour of planning and rehearsal time for every minute of presentation time”  (Zielinski 2002: 34) What codes do we use to communicate?  Verbal  Prosodic  Paralinguistic  Kinesic  Standing Features  (Ellis and Beattie 1986) Our linguistic repertoire Types of Speech Delivery  Impromptu  Manuscript  Memorized  Extemporaneous Building credibility  Expertise  Dynamism  Trustworthiness  Ethics Expertise:  Possessing special ability, skill or knowledge  Expertise based on personal experience  Expertise based on commitment  Expertise through research  According to Dr. John Smith, a noted authority in this area…. Dynamism  Showing a great deal of enthusiasm and energy for your subject  Much of the dynamism in a speech will be created non-verbally  http://www.youtube.com/watch?v=kvfrVrh76 Mk Steve Jobs – Macbook Air “Simplicity is the ultimate sophistication” (SJ) “His sense of informality comes after gruelling hours of practice” (Business Week) Show your passion  “If I had only one tip to give, it would be to be passionate about your topic and let that enthusiasm come out. Yes, you need great content. Yes, you need professional, well designed visuals. But it is all for naught if you do not have a deep, heartfelt belief in your topic. The biggest item that separates mediocre presenters from world class ones is the ability to connect with an audience in an honest and exciting way. Don't hold back. Be confident. And let your passion for your topic come out for all to see.”  Garr Reynolds Negative Speaking Styles 2 Keep Your Audience Interested  Pompous  Lethargic  Patronising  Too Formal  Closed  Vague  Complex  Unsure  Irrelevant  Monotonous Positive Speaking Styles 2 Keep Your Audience Interested  Warm  Friendly  Organised  Knowledgeable  Confident  Open and Honest  Creative  Inspiring  Authentic Leadership and presentation skills  Sound like a leader:  Importance of sounding credible  Alignment of verbal and non-verbal  Tone of voice is very, very important  Tonality – highs and lows of your voice  Demonstrate vocal executive presence  “People will forget what you did. People will forget what you said. But people will never forget how you made them feel”  Maya Angelou Your purpose  Is it to inform, teach, motivate or persuade?  Set our your aims clearly at the beginning and check if you’ve achieved them at the end  Research your topic well and develop your argument  Organise your material in a coherent, logical format More informal style of recorded presentation  https://www.youtube.com/watch?v=WqZiBug q4ts (HBR on How to Work from Home)