Predicting Customer Pregnancy
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Questions and Answers

What did the statistician analyze to determine which customers were likely pregnant?

  • Social media posts of pregnant women
  • Customer reviews of baby products
  • Shopping patterns of expectant mothers (correct)
  • Medical records of pregnant women

What was one common behavior observed by the statistician among expectant mothers?

  • Increase in lotion purchases (correct)
  • Increase in junk food consumption
  • Decrease in exercise routines
  • Increase in coffee consumption

What additional information did the statistician's mathematical model provide?

  • Number of previous pregnancies
  • Gender of the baby
  • Expected due date (correct)
  • Preferred baby names

What could Target do with the list of pregnant customers provided by the statistician?

<p>Send coupons at the right time (B)</p> Signup and view all the answers

What time frame did Target plan to send coupons to the pregnant customers?

<p>Over the next several months (C)</p> Signup and view all the answers

What was the potential benefit for Target in determining which customers were pregnant?

<p>The potential benefit for Target was the ability to send targeted coupons and advertisements to pregnant customers, potentially resulting in increased sales and revenue.</p> Signup and view all the answers

What were some of the common behaviors observed by the statistician among expectant mothers?

<p>Some common behaviors observed among expectant mothers were an increase in lotion purchases, loading up on vitamins, and purchasing other items related to pregnancy.</p> Signup and view all the answers

How did the statistician analyze the shopping patterns of expectant mothers?

<p>The statistician analyzed the shopping patterns of expectant mothers to identify common behaviors and purchase patterns that could indicate pregnancy.</p> Signup and view all the answers

What information did the statistician's mathematical model provide?

<p>The statistician's mathematical model provided a list of hundreds of thousands of women who were likely pregnant, along with their expected due date and what trimester they were in.</p> Signup and view all the answers

What actions could Target take with the list of pregnant customers provided by the statistician?

<p>Target could send coupons and advertisements to the pregnant customers at just the right time over the next several months, potentially leading to increased sales and customer loyalty.</p> Signup and view all the answers

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