Predicting Customer Pregnancy

<p>Send coupons at the right time</p> Signup and view all the answers

<p>Over the next several months</p> Signup and view all the answers

<p>The potential benefit for Target was the ability to send targeted coupons and advertisements to pregnant customers, potentially resulting in increased sales and revenue.</p> Signup and view all the answers

<p>Some common behaviors observed among expectant mothers were an increase in lotion purchases, loading up on vitamins, and purchasing other items related to pregnancy.</p> Signup and view all the answers

<p>The statistician analyzed the shopping patterns of expectant mothers to identify common behaviors and purchase patterns that could indicate pregnancy.</p> Signup and view all the answers

<p>The statistician's mathematical model provided a list of hundreds of thousands of women who were likely pregnant, along with their expected due date and what trimester they were in.</p> Signup and view all the answers

<p>Target could send coupons and advertisements to the pregnant customers at just the right time over the next several months, potentially leading to increased sales and customer loyalty.</p> Signup and view all the answers