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Predicting Customer Pregnancy

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Questions and Answers

What did the statistician analyze to determine which customers were likely pregnant?

Social media posts of pregnant women
Customer reviews of baby products
Shopping patterns of expectant mothers (correct)
Medical records of pregnant women

What was one common behavior observed by the statistician among expectant mothers?

Increase in lotion purchases (correct)
Increase in junk food consumption
Decrease in exercise routines
Increase in coffee consumption

What additional information did the statistician's mathematical model provide?

Number of previous pregnancies
Gender of the baby
Expected due date (correct)
Preferred baby names

What could Target do with the list of pregnant customers provided by the statistician?

Send coupons at the right time (B) Signup and view all the answers

What time frame did Target plan to send coupons to the pregnant customers?

Over the next several months (C) Signup and view all the answers

What was the potential benefit for Target in determining which customers were pregnant?

The potential benefit for Target was the ability to send targeted coupons and advertisements to pregnant customers, potentially resulting in increased sales and revenue. Signup and view all the answers

What were some of the common behaviors observed by the statistician among expectant mothers?

Some common behaviors observed among expectant mothers were an increase in lotion purchases, loading up on vitamins, and purchasing other items related to pregnancy. Signup and view all the answers

How did the statistician analyze the shopping patterns of expectant mothers?

The statistician analyzed the shopping patterns of expectant mothers to identify common behaviors and purchase patterns that could indicate pregnancy. Signup and view all the answers

What information did the statistician's mathematical model provide?

The statistician's mathematical model provided a list of hundreds of thousands of women who were likely pregnant, along with their expected due date and what trimester they were in. Signup and view all the answers

What actions could Target take with the list of pregnant customers provided by the statistician?

Target could send coupons and advertisements to the pregnant customers at just the right time over the next several months, potentially leading to increased sales and customer loyalty. Signup and view all the answers

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