Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What is Predictive Targeting?
What is Predictive Targeting?
- A method of targeting based on guesswork
- A traditional method of targeting based on historical data
- A new way to use predictive analytics to improve marketing performance (correct)
- A method of targeting based on random selection
Who is Dmitry Popov?
Who is Dmitry Popov?
- Senior advisor to Big3 Consulting firms
- Current McKinsey consultant
- Predictive marketing evangelist & co-founder @ Tomi.ai (correct)
- Former CEO of a Fortune Global 500 bank
What is a unique marketing challenge in Financial Services mentioned in the text?
What is a unique marketing challenge in Financial Services mentioned in the text?
- Customer satisfaction is the main challenge
- Competition from other industries
- Customer value is hard to measure (correct)
- Inability to reach the target audience
What does the Modern Targeting Framework aim to achieve?
What does the Modern Targeting Framework aim to achieve?
Signup and view all the answers
Why is the 'NOT LOSING MONEY' part especially difficult in Financial Services?
Why is the 'NOT LOSING MONEY' part especially difficult in Financial Services?
Signup and view all the answers
Flashcards are hidden until you start studying
