Mastering Predictive Targeting for High-Value Customer Acquisition in Financial...
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Questions and Answers

What is Predictive Targeting?

  • A technique for targeting existing customers for upselling
  • A new way to use predictive analytics to improve marketing performance (correct)
  • A method of randomly selecting potential customers for marketing campaigns
  • A traditional method of targeting audience based on demographics

    • Who is Dmitry Popov?

  • Predictive marketing evangelist & co-founder @ Tomi.ai (correct)
  • Chief strategy officer for Retail & SME Business @ Fortune Global 500 bank
  • Senior advisor to Big3 Consulting firms and Fortune 500 financial institutions
  • Former McKinsey consultant

    • What are some unique marketing challenges in Financial Services?

  • Silent churn E-Commerce
  • Credit quality vs. risk policy
  • Customer value is hard to measure (correct)
  • Primary relationship vs. share of wallet

    • What does the modern targeting framework aim to deliver?

    <p>The right message to the right people</p> Signup and view all the answers

    Why is the 'NOT LOSING MONEY' part especially difficult in Financial Services?

    <p>Opening the account is just the beginning</p> Signup and view all the answers

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