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Questions and Answers
What is Predictive Targeting?
What is Predictive Targeting?
- A technique for targeting existing customers for upselling
- A new way to use predictive analytics to improve marketing performance (correct)
- A method of randomly selecting potential customers for marketing campaigns
- A traditional method of targeting audience based on demographics
Who is Dmitry Popov?
Who is Dmitry Popov?
- Predictive marketing evangelist & co-founder @ Tomi.ai (correct)
- Chief strategy officer for Retail & SME Business @ Fortune Global 500 bank
- Senior advisor to Big3 Consulting firms and Fortune 500 financial institutions
- Former McKinsey consultant
What are some unique marketing challenges in Financial Services?
What are some unique marketing challenges in Financial Services?
- Silent churn E-Commerce
- Credit quality vs. risk policy
- Customer value is hard to measure (correct)
- Primary relationship vs. share of wallet
What does the modern targeting framework aim to deliver?
What does the modern targeting framework aim to deliver?
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Why is the 'NOT LOSING MONEY' part especially difficult in Financial Services?
Why is the 'NOT LOSING MONEY' part especially difficult in Financial Services?
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