5 Questions
What is Predictive Targeting?
A new way to use predictive analytics to improve marketing performance
Who is Dmitry Popov?
Predictive marketing evangelist & co-founder @ Tomi.ai
What are some unique marketing challenges in Financial Services?
Customer value is hard to measure
What does the modern targeting framework aim to deliver?
The right message to the right people
Why is the 'NOT LOSING MONEY' part especially difficult in Financial Services?
Opening the account is just the beginning
Learn how to scale high-value customer acquisition using predictive targeting in financial services. Explore the modern audience targeting framework, marketing challenges, and the impact of predictive targeting. Watch the recording on YouTube to understand the power of predictive targeting in reaching and acquiring valuable customers.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
