PR Mastery

Public Relations: Examples, Tactics, and Functions

• Uber committed to providing 10 million free rides and food deliveries, emphasizing the company's serious approach to PR as an effective communication tool.
• The Dove Campaign for Real Beauty by Unilever aimed to promote "real beauty" and was named the 2006 Consumer Launch Campaign of the Year by PRWeek.
• Red Bull's successful 2012 campaign involved Felix Baumgartner breaking the sound barrier in freefall, watched live by 8.3 million people on YouTube, showcasing the brand through extreme sports and skydiving.
• The bulletproof truck reveal by Tesla was a difficult-to-manage PR stunt, highlighting the importance of testing products before public claims.
• Burger King's launch of a vegan burger received criticism for cooking the patties next to meat, showing the challenges of launching new products for vegans and the impact of social media reviews.
• PR tactics have evolved to include managing public presence, writing press releases, handling crisis communications, and require a diverse range of skills for effective implementation.
• Public relations is a set of techniques and strategies to manage information dissemination, aiming to disseminate news, maintain brand image, and put a positive spin on negative events.
• Public relations writing adopts various styles, ranging from formal to creative, but disregarding conventions may undermine credibility and audience trust.
• Public relations encompasses a company’s relationships with external stakeholders, including consumers, competitors, and business partners, and involves issues management to identify problems and opportunities.
• Public relations professionals need knowledge in research, environmental monitoring, industry understanding, and management strategy to effectively deliver impactful news stories and promote brand awareness or change perceptions.
• Public relations is a communication process between organizations and the public, achieved through advertising, news coverage, or social media sharing.
• Effective public relations campaigns require a diverse range of skills and a thorough understanding of the various types of PR, including press releases, blog posts, and social media.